Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What's Possible With Freelancers
Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What's Possible With Freelancers
"Martha Stewart is a business mogul and recognized all over the world for her media empire," said Matti Yahav, Chief Marketing Officer at Fiverr. "In today's world of multifaceted businesses and complex projects, we're seeing that many teams, including Martha's, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them."The new advertising campaign will roll out nationally on television and online in August along with Martha Stewart's role as a Fiverr Limited Edition Pro freelancer
新廣告宣傳活動將於8月份在電視和網絡上全國展開，同時也會推出 Martha Stewart 作爲 Fiverr 有限版職業自由工作者的角色。
NEW YORK, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Fiverr (NYSE: FVRR), the company that is changing how the world works together, today announced an exciting new partnership with Martha Stewart, the globally iconic entrepreneur, author, and television host as a brand ambassador and the new star of its advertising campaign and social media content.
2024年8月14日, 紐約 (全球企業新聞通訊社)—— Fiverr 紐交所 (NYSE：FVRR), 這家正在改變世界合作方式的公司，今天宣佈與全球知名企業家、作家和電視主持人 Martha Stewart 建立了令人興奮的新合作伙伴關係，並讓其成爲品牌大使和其宣傳活動及社交媒體內容的新當紅明星。
The new campaign features Martha Stewart in an ironic new role: an underutilized intern delivering coffee to unknowing colleagues. This humoristic approach highlights the idea that your best talent may be right under your nose, just a click away on Fiverr. Airing nationally in August both online and on television, the campaign will also include additional video spots focused on social media marketing, web development, and AI. The ads showcase not only the business functions Martha delegates to freelancers, allowing her to concentrate on her strengths, but also emphasize the skills experiencing both consistent and significant growth on Fiverr, like AI services which is seeing as much as a 6,000% growth, according to Fiverr's Business Trends Index.
新活動中，Martha Stewart 將飾演一個具有諷刺意味的角色：一個未被充分利用的實習生，爲不知情的同事送咖啡。這種幽默的方式強調了一個理念：最好的才能可能就在你的身邊，只需在 Fiverr 上點擊即可。這個廣告活動將於8月份在電視和網絡上全國展開，並且還將包括網站開發、社交媒體營銷和人工智能等的額外視頻宣傳。廣告不僅展示了 Martha 委託職業自由工作者承擔的業務功能，讓她能夠專注於自己的優勢，而且還強調了 Fiverr 上正在經歷持續和顯著增長的技能，如人工智能服務，根據 Fiverr 的業務趨勢指數顯示，增長率高達6,000%。 6,000% 的增長。
"Martha Stewart is a business mogul and recognized all over the world for her media empire," said Matti Yahav, Chief Marketing Officer at Fiverr. "In today's world of multifaceted businesses and complex projects, we're seeing that many teams, including Martha's, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them."
"Martha Stewart 是一位商業巨頭，全世界都能識別她的媒體帝國，"Fiverr 的首席營銷官 Matti Yahav說。'在如今複雜項目和多方面的商業世界中，我們看到，許多團隊，包括 Martha 的，都會通過利用職業自由工作者來尋找新技能，從而做出明智而有效的選擇。在 Fiverr 上，我們了解企業需求的廣泛性，並擁有不同的高技能自由工作者來滿足這些需求。'
"This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don't usually see," said Martha Stewart, entrepreneur and media personality. "My businesses have always used freelancers for projects ranging from my cookbooks to my television programs, and I appreciate Fiverr's freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams."
"與 Fiverr 的合作是一個美妙的經歷，讓我能夠展示人們平時看不到的商業方面的不同側面，"企業家和媒體人格 Martha Stewart 說。'我的企業項目，從我的烹飪書到我的電視節目，一直都使用自由職業者完成，我很感謝 Fiverr 提供了自由職業平台，讓像我這樣的企業家能夠更輕鬆地擴展他們團隊的專業知識。'
As part of the partnership, Martha Stewart also served as a brand ambassador for Fiverr's 2024 Summer Product Launch by becoming a Limited Edition Pro freelancer, where she showcases her skills in Fiverr's brand new profession based catalog. In her role as a Limited Edition Pro freelancer, Martha is offering 30-minute business consultations to three Fiverr users along with $1,000 in Fiverr credits to help them grow their business. Applications for a consultation with Martha Stewart took place between July 25th through August 6th, 2024 and the three lucky Fiverr users will receive their business consultations with Martha Stewart at the end of August 2024.
作爲合作的一部分， Martha Stewart 同時還擔任了 Fiverr 的 2024年夏季新產品發佈 的品牌大使，通過成爲一個 有限版職業自由工作者，展示了自己在 Fiverr 全新的職業目錄中的技能。作爲有限版職業自由工作者，Martha 提供了30分鐘的商業諮詢給三位 Fiverr 用戶，並提供了1000美元的 Fiverr 信貸，幫助他們發展自己的業務。申請與 Martha Stewart 會面的諮詢活動於 2024 年 7 月 25 日至 8 月 6 日進行，三位幸運的 Fiverr 用戶將於 2024 年 8 月底與 Martha Stewart 會面。
About Fiverr
Fiverr's mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skill categories, ranging from AI to programming and 3D design, digital marketing to content creation, and from video animation to architecture.
關於Fiverr
Fiverr的使命是改變世界並共同工作。我們的存在是爲了讓人們平等獲得人才，併爲人才提供機會，以便任何人都能發展自己的業務、品牌或夢想。從小型企業到財富500強，在過去一年中，全球約400萬客戶通過Fiverr與自由職業者合作，確保他們的勞動力保持靈活、適應和敏捷。通過Fiverr Business Solutions，大型企業可以找到適合其需求的正確人才和工具，幫助他們蓬勃發展。在Fiverr上，您可以找到超過700個技能類別，從人工智能到編程和3D設計，數字營銷到內容創作，從視頻動畫到建築。
Don't get left behind - come be a part of the future of work by visiting fiverr.com, reading our blog, and following us on Instagram, X, and Facebook.
不要被落下——通過訪問fiverr.com來成爲未來工作的一份子！fiverr.com閱讀我們的博客並關注我們的Instagram, X和Facebook.
About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 99 (to date) lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multimedia platforms and products for the home, sold through Martha.com and an extensive retail network, Martha is the "go-to" authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
關於 Martha Stewart
Martha Stewart 是第一個多渠道生活方式企業 Martha Stewart Living Omnimedia 的創始人，是一名企業家，擁有99本暢銷書籍，是艾美獎獲獎電視節目主持人。通過多媒體平台和依靠 Marion.com 和廣泛的零售網絡等銷售其家居產品，她每月吸引着超過100000000個忠實粉絲，並受到了其多樣化的商品和服務的信任和支持，這些商品和服務涵蓋了生活的方方面面：烹飪、娛樂、園藝、家居裝修、收藏、組織、手工、健康生活、節日、婚禮和寵物護理等多個媒體領域。
Press Contacts
Jenny Chang
Siobhan Aalders
press@fiverr.com
媒體聯絡
Jenny Chang
Siobhan Aalders
press@fiverr.com
A photo accompanying this announcement is available at
此公告附帶的照片
譯文內容由第三人軟體翻譯。