Infotools Releases New "Space to Think" Paper on The State of AI in Market Research
Infotools Releases New "Space to Think" Paper on The State of AI in Market Research
New publication explores AI's ongoing influence, potential and transformative impact on the industry, as well as the need for ethical, sustainable, human-led practices
新出版物探討了人工智能在行業板塊中持續的影響、潛力和轉型影響，以及需要進行道德、可持續和人爲主導實踐的必要性。
AUCKLAND, New Zealand, Aug. 6, 2024 /PRNewswire/ -- Infotools, a global leader in market research analysis and reporting solutions, has released a new paper in its Space to Think series, "The State of AI in Market Research." The new publication explores conversations taking place surrounding AI in the market research industry, drawing on expert viewpoints from the company's podcast, Now That's Significant, and other sources.
新西蘭奧克蘭，2024年8月6日/美通社/--全球市場研究分析和報告解決方案領導者Infotools在其Space to Think系列中發佈了一份新文件，“市場研究中人工智能的現狀”。這份新出版物探討了圍繞市場研究中人工智能展開的對話，並借鑑了該公司播客節目Now That's Significant和其他信息來源的專家觀點。
"Joining the AI conversation and monitoring its application is crucial for market researchers," said Horst Feldhaeuser, Group Services Director of Infotools. "AI can enhance our capabilities, but we must balance this with the need for human oversight, creativity, and critical thinking. It's vital for market researchers to understand and leverage AI while understanding its challenges and possible pitfalls. This paper provides valuable insights and strategies to navigate these complexities."
Infotools集團服務總監霍斯特·費爾德豪澤表示：“加入人工智能對話並監控其應用對市場研究人員至關重要。人工智能可以增強我們的能力，但我們必須平衡這一點與對人類監督、創造力和批判性思維的需求。對於市場研究人員而言，在理解和利用人工智能的同時，理解其挑戰和可能的缺陷至關重要。本文提供了有價值的見解和策略，以應對這些複雜問題。
The State of AI in Market Research touches on the history and evolution of AI; the overall environmental impact of AI; the opportunities and challenges it creates in the insights sector industry; and the critical balance between AI and human intelligence in market research. It underscores the importance of human involvement in AI-driven processes to ensure ethical standards and data integrity.
《市場研究中人工智能的現狀》涉及了人工智能的歷史和演變；人工智能對環境的整體影響；在洞察行業板塊中創造的機遇和挑戰；以及市場研究中人工智能和人類智能的關鍵平衡。它強調了人類在人工智能驅動過程中參與的重要性，以確保道德標準和數據完整性。
The paper provides:
本文提供：
- A brief history of AI and its current applications, both within and outside the market research industry, and the need for continuous learning and adaptation.
- An overview of how AI is creating efficiencies by automating labor-intensive tasks, enhancing data analysis, and providing real-time insights.
- Perspectives that illustrate the acute need for human oversight, creativity, empathy and critical thinking.
- A look into the challenges surrounding AI adoption, such as data quality, bias, privacy, and transparency, as well as its significant impact on the environment and sustainability goals.
- Practical advice on evaluating AI solutions, adhering to industry standards, and viewpoints surrounding maintaining transparency and ethical standards in AI-driven research.
- 人工智能的簡要歷史及其目前在市場研究行業內外的應用，以及持續學習和適應的必要性。
- 人工智能如何通過自動化耗時的任務、增強數據分析和提供實時見解來增加效率的概述。
- 表達創造性、共情和批判性思維等對人類監視的迫切需求的觀點。
- 深入探討了圍繞人工智能應用的挑戰，例如數據質量、偏見、隱私和透明度，以及對環境和可持續性目標的重大影響。
- 就評估人工智能解決方案、遵守行業標準和維護人工智能驅動研究的透明度和道德標準等提供實用建議。
The new paper brings together recent expert conversations on AI that encourage market researchers to embrace AI thoughtfully and strategically, enhancing their ability to deliver deep, actionable insights while upholding ethical standards and sustainability. Download here:
這份新的文件彙集了最近關於人工智能的專家交流，鼓勵市場研究人員全面、策略性地擁抱人工智能，增強他們提供深入、可行性見解的能力，同時保持道德標準和可持續性。在此下載：
About Infotools
Established in 1990, and with a presence in the United States, Europe, Australia, and New Zealand, Infotools was founded on the belief that curious minds shape the future. Through its powerful investigation and reporting platform Harmoni, the company gives organizations the ability to ingest complex market research and consumer data; produce meaningful insights through iterative analysis; represent significant findings with beautiful visualizations; and influence key stakeholders with compelling dashboards. Infotools works with some of the world's best-known brands, including Coca-Cola, Shell, Orange, Samsung, and Mondelēz. Visit infotools.com, check out the podcast at infotools.com/now-thats-significant-podcast, or follow them on X via @infotools.
關於Infotools
成立於1990年，擁有美國、歐洲、澳大利亞和新西蘭的業務，Infotools是在好奇心推動未來的信念下成立的。通過其強大的調查和報告平台Harmoni，該公司爲組織提供了攝取複雜市場研究和消費者數據的能力，通過迭代分析產生有意義的見解，用美麗的可視化呈現重大發現，並通過引人注目的儀表板影響要害利益相關者。Infotools與一些全球知名品牌合作，包括可口可樂、殼牌、橙色、三星和旺旺食品。請訪問infotools.com，在infotools.com/now-thats-significant-podcast上查看播客，或通過@infotools關注他們。
Media contact: Marie Melsheimer, [email protected], +1-541-815-3951
媒體聯繫人：Marie Melsheimer，[email protected]，+1-541-815-3951
SOURCE Infotools
消息來源：Infotools
譯文內容由第三人軟體翻譯。