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Google Takes Action Against Deepfake Porn In Search Results As Others Like Mark Zuckerberg's Meta And Elon Musk's X Also Tackle The Issue

Google Takes Action Against Deepfake Porn In Search Results As Others Like Mark Zuckerberg's Meta And Elon Musk's X Also Tackle The Issue

谷歌採取行動對抗搜索結果中的深度僞造色情內容,而其它公司如馬克扎克伯格的Meta和埃隆·馬斯克的X也在解決這個問題。
Benzinga ·  13:48

Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google has introduced new measures to combat the spread of explicit deepfake content in its search results.

Alphabet Inc.(納斯達克代碼:GOOG)(納斯達克代碼:GOOGL)的谷歌推出了新措施,以防止搜索結果中的深度僞造裸照內容的擴散。

What Happened: In a blog post on Thursday product manager at Google, Emma Higham, said that the tech giant is introducing new online safety features designed to simplify the removal of explicit deepfakes from Search and prevent them from ranking highly in results.

事件經過:谷歌的一名產品經理Emma Higham在週四的博客文章中表示,這家技術巨頭正在推出旨在簡化刪除深度僞造裸照內容的新網絡安全功能,並防止其排名在搜索結果中高位的功能。

"These protections have already proven to be successful in addressing other types of non-consensual imagery, and we've now built the same capabilities for fake explicit images as well," she stated.

“這些保護措施已經被證明對解決其他類型的未經同意的圖像非常有效,現在我們也爲僞造的裸照圖像構建了同樣的功能,”她說。

Google is also modifying its Search rankings to better manage queries that carry a higher risk of surfacing explicit fake content. Sites that receive a significant number of removals for fake explicit imagery will be demoted in Google Search rankings.

谷歌也會修改其搜索排名,以更好地管理潛在出現深度僞造裸照內容的查詢。對於接收到大量刪除僞造裸照圖像的網站,其 Google 搜索排名將會降低。

The company disclosed that previous updates have reduced exposure to explicit image results on queries specifically looking for deepfake content by over 70% this year.

該公司披露,今年在特定搜索深度僞造裸照內容的查詢中,先前的更新已將裸照結果的暴露率降低了逾70%。

Google is also working on distinguishing between real and fake explicit content so that legitimate images can still be surfaced while demoting deepfakes.

谷歌也正在努力區分真假深度僞造裸照圖像,以使合法圖像仍能出現在搜索結果中,同時降低深度僞造裸照內容的排名。

"While differentiating between this content is a technical challenge for search engines, we're making ongoing improvements to better surface legitimate content and downrank explicit fake content," Higham noted.

高蓋姆指出:“雖然區分這種內容對搜索引擎來說是一個技術挑戰,但我們正在不斷改進,以更好地展示合法內容並降低深度僞造裸照內容的排名。”

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Why It Matters: In January this year, AI-generated pornographic images of Taylor Swift, which were circulated widely on Elon Musk's X, formerly Twitter triggered a major uproar.

爲什麼這很重要:今年一月份,人工智能生成的泰勒·斯威夫特色情圖像在伊隆·馬斯克的 X(前稱 Twitter)上廣泛傳播,引發了軒然大波。

While the platform eventually removed those images, the incident provoked a wider concern among users, tech behemoths, and lawmakers alike.

雖然該平台最終刪除了這些圖像,但這一事件引發了用戶、技術巨頭和立法者的廣泛關注。

Last month, U.S. lawmakers introduced a bill, the Take It Down Act, mandating social media companies like Meta Platforms Inc. (NASDAQ:META) and X to remove such images from their platforms.

上個月,美國立法者提出了一項名爲“把它刪掉”法案,要求社交媒體公司Meta Platforms Inc.(納斯達克代碼:META)和 X等將此類圖像從其平台上刪除。

Earlier this month, Meta's internal Oversight Board called for clearer regulations against AI-generated pornographic content. This followed the identification of two pornographic deepfakes of prominent women on Meta's platforms.

本月早些時候,Meta公司的內部監督委員會呼籲更清晰的規定來禁止人工智能生成的色情內容。這是在Meta平台上出現兩個著名女性深僞造色情視頻之後發生的。

Musk's social media network X also witnessed a disturbing surge in pornographic content, causing discomfort among its users. The platform subsequently revised its content policy to include an opt-in mechanism for adult content.

馬斯克的社交媒體平台 X 也目睹了色情內容的令人不安的激增,引起了其用戶的不適感。該平台隨後修訂了其內容政策,以包括成年內容的自願機制。

Photo Courtesy: Shutterstock.com

圖片由Shutterstock.com提供

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