Harris, Trump's $122M August Ad Blitz Targets 5 Swing States: Which Companies Will Benefit?
Harris, Trump's $122M August Ad Blitz Targets 5 Swing States: Which Companies Will Benefit?
As polling and betting markets peg the 2024 presidential race between Kamala Harris and Donald Trump as a dead heat, billions will likely be spent on advertising.
隨着民意調查和投注市場將2024年總統競選活動定爲Kamala Harris和特朗普概念之間的死熱，將會花費大量金錢用於廣告。
According to Bloomberg, Harris and Trump have collectively booked $122 million in advertising time through the end of August, with 98% of the spending focused on just five swing states:
據彭博社報道，賀錦麗和特朗普共計預定12200萬美元的廣告時間至8月底，其中98%的支出集中在僅有的五個搖擺州:
- Pennsylvania — 19 electoral votes.
- Michigan — 15 electoral votes.
- Wisconsin — 10 electoral votes.
- Georgia — 16 electoral votes.
- Arizona — 11 electoral votes.
- 賓夕法尼亞 - 19張選票。
- 密歇根州 - 15張選票。
- 威斯康星州 - 10張選票。
- 喬治亞州 - 16張選票。
- 亞利桑那州 - 11張選票。
New swing state polling shows Harris gaining major ground on Trump; the election is very much up in the air with just over three months to go.
新的觀察州民調顯示賀錦麗在特朗普身上取得了重大進展；選舉仍處於不確定狀態，距離投票僅剩三個多月時間。
Most of the $122 million in advertising will likely go to television commercials, the most popular networks include:
12200萬美元中的大多數廣告支出可能會流向電視廣告，最受歡迎的網絡包括:
- CBS, owned by Paramount Global (NASDAQ:PARA) (NASDAQ:PARAA).
- Fox and Fox News, owned by Fox Corporation (NASDAQ:FOX) (NASDAQ:FOXA).
- ABC and ESPN, owned by Walt Disney Co (NYSE:DIS).
- NBC and MSNBC, owned by Comcast Corporation (NASDAQ:CMCSA).
- CNN and TBS, owned by Warner Bros Discovery Inc (NASDAQ:WBD).
- 哥倫比亞廣播公司，擁有者爲Paramount Global (NASDAQ: PARA) (NASDAQ: PARAA)。
- 福克斯和福克斯新聞，擁有者爲福克斯公司 (NASDAQ: FOX) (NASDAQ: FOXA)。
- 美國廣播公司和ESPN，擁有者爲華特迪士尼公司 (NYSE: DIS)。
- NBC 和MSNBC，擁有者爲康卡斯特公司 (NASDAQ: CMCSA)。
- CNN和TBS，擁有者爲華納兄弟探索公司 (NASDAQ: WBD)。
The following are the largest publicly traded local TV conglomerates:
以下是最大的公開交易的本地電視企業集團:
- Gray Television, Inc. (NYSE:GTN)
- Sinclair Inc (NASDAQ:SBGI)
- Nexstar Media Group Inc (NASDAQ:NXST)
- 格雷電視公司，Inc. (NYSE: GTN)
- 坦克雷公司 (NASDAQ: SBGI)
- Nexstar Media Group Inc (NASDAQ: NXST)
The 2024 election is projected to eclipse $10 billion in advertising, with $2.7 billion dedicated to the presidential race.
預計2024年的選舉將超過100億美元的廣告費用，其中27億美元將用於總統競選。
Social media advertising has also become more popular in recent years — according to a post on X, the Harris campaign spent $28.6 million on Facebook and Instagram, owned by Meta Platforms Inc (NASDAQ:META), along with Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and YouTube. Meanwhile, Trump spent $1.4 million.
社交媒體廣告在最近幾年變得越來越流行 - 根據X網帖子，賀錦麗競選團隊在Facebook和Instagram上花費了2860萬美元，這些社交媒體是由meta platforms inc (NASDAQ:META)和Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)的Google和YouTube共同擁有的。同時，特朗普花費了140萬美元。
Trump's campaign has possibly instead turned digital advertising efforts to Elon Musk's X. Musk endorsed Trump for president on July 13.
特朗普的競選活動可能已將數字廣告轉向埃隆·馬斯克的X公司。馬斯克於7月13日公開支持特朗普競選總統。
According to the FEC, the Biden (now Harris) campaign had over $95 million in cash on hand at the end of June. Trump had $128 million. Harris reportedly raised $200 million shortly after entering the race in late July.
根據聯邦選舉委員會（FEC）的數據，拜登（現在是賀錦麗）的競選團隊在六月底手頭有超過9500萬美元現金。特朗普則有12800萬美元。據報道，賀錦麗在7月下旬進入競選後不久，籌集了20000萬美元。
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Photo: Shutterstock
Photo: shutterstock
譯文內容由第三人軟體翻譯。