Sony Inks Multiyear Deal As NFL's Official Tech And Headphones Partner
Sony Inks Multiyear Deal As NFL's Official Tech And Headphones Partner
Sony Group Corp. (NYSE:SONY) has signed a multi-year agreement with the National Football League (NFL) to become its official technology and headphones partner.
索尼集團（紐交所：SONY）已與美國職業橄欖球大聯盟（NFL）簽訂了一項多年協議，成爲官方科技和耳機合作伙伴。
The partnership will see Sony producing the official NFL headset, which coaches and team employees will use during games.
根據合作協議，索尼將生產官方NFL耳機，教練和球隊員工將在比賽中使用。
The new headsets are set to debut in 2025. The financial terms of the deal were not disclosed, reported Bloomberg.
這款新耳機將於2025年首次亮相。據彭博社報道，此次協議的財務條款未公開。
The headsets will feature Sony branding starting next year, replacing the previous partner, Bose, which ended its sponsorship in 2022.
這款耳機將從明年開始出現索尼商標，以取代之前的合作伙伴Bose，後者在2022年結束了贊助。
Additionally, Verizon Communications Inc (NYSE:VZ) branding will appear on the headsets for the international series games and during the Super Bowl.
此外，威瑞森通信公司（紐交所：VZ）的品牌將出現在國際系列賽和超級碗中。
Also Read: SAG-AFTRA Calls Video Game Strike Over AI Concerns
另外閱讀：SAG-AFTRA因AI問題召開視頻遊戲罷工
The NFL plans to expand the use of Sony's Hawk-Eye Innovations in officiating and developing on-field and sideline technology. Hawk-Eye is a data tech program that helps with judging close calls and speeding up the game.
NFL計劃擴大索尼Hawk-Eye Innovations在裁判以及研發場內和場外技術的應用。Hawk-Eye是一個數據技術系統，可協助判斷關鍵時刻及加速比賽。
This technology improves accuracy in spotting the ball and identifying the first down marker. It also powered Disney and ESPN's "Toy Story Funday Football" alternate game presentation last season.
該技術將提高球的定位精度和首次進攻線的識別精度。它還爲迪士尼和ESPN的“玩具總動員趣味足球”備選比賽提供了支持。
An electronic first down system will be tested in the preseason. Prior to this deal, Sony and the NFL had an existing relationship.
一種電子式第一次進攻系統將在季前賽中進行測試。在此次協議之前，索尼和NFL已經有過合作關係。
In July, they signed an agreement to bring NFL Media's series "GMFB: Overtime" to The Roku Channel. The NFL had already been using Sony's technology, including Hawk-Eye, photography, and camera tech.
今年7月，他們簽署了一項協議，將NFL媒體的系列節目“GMFB:Overtime”帶到Roku頻道。 NFL一直在使用索尼的技術，包括Hawk-Eye，攝影和攝像技術。
Price Action: SONY shares are trading higher by 0.14% at $88.50 at the last check on Wednesday.
價格趨勢：截至週三最後一次檢查，SONY股票以0.14％的漲幅交易於88.5美元。
Read Next:
閱讀下文:
- Sony, Pocketpair Collaborate To Expand Palworld's Global Presence
- 索尼，Pocketpair合作以擴大Palworld的全球影響力
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Image via Wikimedia Commons
圖片來自Wikimedia Commons
譯文內容由第三人軟體翻譯。