Don't Look Now, But Zuckerberg's Threads Is Picking Up Steam
Don't Look Now, But Zuckerberg's Threads Is Picking Up Steam
Instagram spinoff Threads is experiencing a surge in active users and web traffic one year after its inception.
自2023年7月5日推出以來，Instagram的分支“Threads”在用戶活躍度和網站流量方面都經歷了大幅增長。
What Happened: According to a Similarweb report, Meta Platforms Inc.'s (NASDAQ:META) Threads, which debuted on July 5, 2023, has seen a substantial increase in user engagement.
根據Similarweb的報告，納斯達克（NASDAQ:META）公司的Meta Platforms Inc.的Threads自2023年7月5日面市以來，其用戶參與度大幅提高。
Monthly active users of the Mark Zuckerberg-led company's app grew by 15.8% in the U.S. and 6.3% in the U.K. from August 2023 through May 2024. In June 2024, traffic to Threads.net saw an increase of approximately 9% compared to its launch month of July 2023.
從2023年8月至2024年5月，該應用在美國的月活躍用戶數增長了15.8％，在英國增長了6.3％。2024年6月，Threads.net的流量相對於其2023年7月面市月份增長了約9％。
Originally, the website was intended to promote the app, with the functional version allowing users to post content introduced in late August. But since then, web traffic has seen a surge of over 175%, as per the report.
最初，該網站旨在推廣該應用程序，功能版本允許用戶在2023年8月後發佈內容。但自那時以來，根據報告，網站流量已經大幅增長了超過175％。
Despite the growth, Threads still lags behind X, which boasts about nine times as many monthly active users in the U.S. However, X's user base has been on a decline, down 8.9% YoY in the U.S. and 17.7% YoY in the U.K.
儘管銷售有所增長，但Threads仍然落後於X，後者在美國的月活躍用戶數約爲其9倍。然而，X的用戶基礎正在下滑，在美國同比下降了8.9％，在英國同比下降了17.7％。
Also Read: Zuckerberg's Life-Changing Advice To Young People
請閱讀：扎克伯格對年輕人的改變人生的建議
Threads was introduced as a text-based social network alternative to X by the Instagram team at Meta. It was designed to attract mobile app users who were dissatisfied with X's management under Elon Musk's ownership.
Meta的Instagram團隊推出了基於文本的社交網絡“Threads”，作爲X的一種替代方案。它旨在吸引對埃隆·馬斯克擁有權的X管理不滿的手機應用用戶。
Why It Matters: The growth of Threads comes at a time when many users are seeking alternatives to traditional social media platforms. Threads' user-friendly interface and unique features have been key to its success.
在許多用戶尋求傳統社交媒體平台替代方案的時候，Threads的用戶友好界面和獨特功能對其成功起到了關鍵作用。
The decline in X's user base indicates a shift in user preference, which Threads has capitalized on.
X用戶基礎的下降表明用戶偏好正在發生變化，Threads已經充分利用了這一點。
The steady increase in user engagement and web traffic suggests that Threads is gaining traction and could potentially challenge established social media platforms in the future.
用戶參與度和網站訪問量的穩步增加表明Threads正在積累勢頭，並有可能在未來挑戰已經確立的社交媒體平台。
- Meta Faces Backlash Over Instagram, Threads Political Content Settings
- Meta 因 Instagram 和 Threads 的政治內容設置而遭受反對
This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
這一內容部分藉助於本賽思神經和本賽思編輯審核並發表。
Photo: Shutterstock
Photo: shutterstock
譯文內容由第三人軟體翻譯。