Disney and Warner Bros Offer Discounted Bundle To Reduce Churn Rate: Report
Disney and Warner Bros Offer Discounted Bundle To Reduce Churn Rate: Report
Walt Disney Co (NYSE:DIS), Disney Entertainment, and Warner Bros. Discovery Inc (NASDAQ:WBD) have launched a new streaming bundle in the U.S., combining Disney+, Hulu, and Max.
沃爾特迪士尼公司（紐交所：DIS）、Disney Entertainment和華納兄弟探索公司（納斯達克：WBD）在美國推出了一個新的流媒體捆綁包，將Disney+，Hulu和Max組合在一起。
The bundle is available for purchase on any of the three streaming platforms' websites.
該捆綁包可以在任何三個流媒體平台的網站上購買。
The bundle costs $16.99/month with ads and $29.99/month without ads, offering up to 38% savings compared to purchasing the services separately, Variety reports.
根據 Variety 報道，該捆綁包的價格爲每月16.99美元（帶廣告）和29.99美元（不帶廣告），與單獨購買服務相比，可節省高達38%的費用，提供來自頂級娛樂品牌的廣泛內容，包括農業銀行、CNN、DC、Discovery、Disney、美食頻道、外匯期貨、HGTV、Hulu、漫威、皮克斯、Searchlight、星球大戰和華納兄弟。
Also Read: Perlmutter Dumps Disney Shares, Cites Lack of Confidence in Leadership
還閱讀：Perlmutter拋售迪士尼股份，稱對領導層缺乏信心。
The new offering combines three popular streaming services into one monthly subscription, providing a broad range of content from top entertainment brands, including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Star Wars, and Warner Bros.
這項新的套餐將三個熱門流媒體服務合併爲一個月度訂閱，提供來自頂級娛樂品牌的廣泛內容，包括農業銀行、CNN、DC、Discovery、Disney、美食頻道、外匯期貨、HBO、HGTV、Hulu、漫威、皮克斯、Searchlight、星球大戰和華納兄弟。
This bundle gives subscribers access to franchises like Family Guy, Bob's Burgers, Disney's Frozen, The Avengers, Star Wars, Toy Story, Batman, Game of Thrones, Lord of the Rings, and Harry Potter.
該捆綁包使訂閱用戶可以訪問諸如《惡搞之家》、《鮑勃漢堡》、迪士尼的《冰雪奇緣》、漫威的《復仇者聯盟》、星球大戰、玩具總動員、蝙蝠俠、權力的遊戲、指環王和哈利波特等系列電影和電視劇。
This ad-supported bundle offers savings of up to 38.8% compared to purchasing the services separately.
這個帶廣告的套餐可以比單獨購買服務節省高達38.8%的費用。
The individual prices are Disney+ Basic at $7.99, Hulu with ads at $7.99, and Max With Ads at $9.99. The no-ads bundle saves nearly 35% compared to the standalone prices, with Disney+ Premium at $13.99, Hulu no-ads at $17.99, and Max Ad-Free at $16.99.
單獨的價格是每月7.99美元的Disney+基本服務，每月7.99美元的帶廣告Hulu服務和每月9.99美元的帶廣告Max服務。無廣告套餐與獨立價格相比可以節省近35%，Disney+高級服務每月13.99美元，不帶廣告的Hulu服務每月17.99美元，無廣告的Max服務每月16.99美元。
The strategy behind this partnership aims to increase engagement and reduce churn rates. Additionally, bundles can lower customer acquisition costs.
這個合作的策略旨在增加參與度和減少用戶流失率。此外，套餐可以降低客戶獲取成本。
The partnership is crucial for Warner Bros. Discovery, which just lost its long-standing NBA broadcasting rights to Disney, Comcast Corp (NASDAQ:CMCSA), and Amazon.Com Inc (NASDAQ:AMZN).
這種合作關係對於華納兄弟探索公司非常重要，該公司剛剛失去了長期擁有的NBA廣播權，落入了迪士尼、康卡斯特和亞馬遜的手中。
Warner Bros Discovery stock has lost over 37% in the last 12 months. Disney gained 4% in the last 12 months.
華納兄弟探索公司股票在過去12個月中下跌了超過37%。迪士尼在過去12個月中上漲了4%。
On July 25, Macquarie downgraded Warner Bros. Discovery from Outperform to Neutral with a $9 price target.
7月25日，麥格理將探索華納兄弟公司的評級從跑贏大盤下調爲中立，目標價爲9美元。
Price Actions: WBD shares traded higher by 4.13% at $8.12 at the last check on Friday. DIS is up 0.66% at $89.80.
價格動態：WBD股價在上週五最後一次查詢時上漲了4.13%，至8.12美元。迪士尼股價上漲了0.66%，至89.80美元。
譯文內容由第三人軟體翻譯。