Ferrari Revs Up Crypto Payments In Europe, Expanding On US Success
Ferrari Revs Up Crypto Payments In Europe, Expanding On US Success
Luxury carmaker Ferrari is stepping on the gas when it comes to cryptocurrency, announcing plans to extend its crypto payment scheme to European dealerships by the end of July.
奢華汽車製造商法拉利在加密貨幣領域加速前進，宣佈計劃將其加密貨幣支付計劃延伸到歐洲經銷商，並於7月底前完成。
What Happened: The Italian automaker is catering to its tech-savvy clientele by offering Bitcoin (CRYPTO: BTC), Ethereum (CRYPTO: ETH), and USD Coin (CRYPTO: USDC) as payment options for its high-end vehicles.
事件經過：意大利的這家汽車製造商爲其善於技術的客戶提供比特幣 (加密貨幣：BTC)、以太坊 (加密貨幣：ETH) 和美元穩定幣 (加密貨幣：USDC) 作爲高端車輛的付款選項。
This follows a successful launch in the United States last year, according to Reuters.
據路透社報道，這個決定是根據去年在美國成功推出後做出的。
Interestingly, Ferrari isn't the first blue-chip company to embrace crypto – but it is certainly one of the most high-profile.
有趣的是，法拉利不是第一家擁抱加密貨幣的一流公司，但確實是高調的其中之一。
"We're shifting gears to meet the evolving needs of our discerning clientele," said a Ferrari spokesperson. "The enthusiastic response in the U.S. has paved the way for this European expansion."
"我們正在調整以滿足我們不斷完善的客戶需要，"法拉利的一位發言人表示。"美國的熱情反應爲這次歐洲擴張鋪平了道路。"
The program, set to roll out by the end of the month, will allow affluent car enthusiasts to purchase their dream vehicles using select cryptocurrencies.
這個計劃將在本月底推出，富有的汽車愛好者可以使用指定的加密貨幣購買他們的夢想車輛。
Ferrari plans to further accelerate this initiative, aiming to implement the payment option across its global network by the close of 2024, wherever crypto transactions are legally permitted.
法拉利計劃進一步加速這一計劃，力圖在全球貨幣允許加密貨幣交易的情況下，在其全球網絡上實施支付選項，並在2024年底之前完成。
While many blue-chip companies have kept their distance from the volatile world of cryptocurrencies, Ferrari's decision to embrace digital assets sets it apart in the luxury market.
雖然許多一流公司一直與波動不定的加密貨幣領域保持距離，但法拉利決定接受數字資產的決定，使其在奢侈品市場脫穎而出。
Also Read: Ethereum ETFs Shine On Day 1 With $107M Net Inflows — But What About The Bitcoin ETFs?
此外閱讀：以太坊ETF在首日表現出色，淨流入1.07億美元 —— 那麼比特幣ETF呢？
Why It Matters: The move comes as a response to growing demand from its wealthy customer base, who increasingly view cryptocurrencies as a viable payment method for high-value transactions.
此舉是對其富裕客戶群日益查看加密貨幣作爲高價值交易的可行支付方式的日益增長的回應。
"Our clients are at the forefront of financial innovation," the spokesperson added. "We're simply aligning our services with their preferences."
"我們的客戶處於金融創新前沿，"發言人補充道。"我們只是在將我們的服務與客戶的偏好保持一致。"
To navigate the complexities of crypto transactions, Ferrari had previously partnered with cryptocurrency payment processor BitPay for its U.S. operations.
爲了應對加密貨幣交易的複雜性，法拉利此前與加密貨幣支付處理器BitPay合作進行美國的業務運營。
This collaboration allowed for transactions in Bitcoin, Ether and USDC, while protecting dealers from market fluctuations by immediately converting crypto payments into traditional currency.
此合作允許在比特幣、以太坊和美元穩定幣上進行交易，並將加密貨幣支付立即轉換爲傳統貨幣，以保護經銷商免受市場波動的影響。
However, the company has yet to disclose details about potential partnerships or specific cryptocurrencies accepted for its European expansion.
然而，該公司尚未披露其歐洲業務擴張的可能合作伙伴或具體接受的加密貨幣的細節。
The success of this program could potentially influence other luxury brands to follow suit, despite ongoing concerns about cryptocurrency's environmental impact and regulatory uncertainties.
儘管仍存在有關加密貨幣環境影響和監管不確定性的擔憂，但該計劃的成功可能會對其他奢侈品品牌產生影響。
This development highlights the growing intersection between traditional luxury markets and the world of digital assets, a topic that's sure to be a key point of discussion at Benzinga's upcoming Future of Digital Assets event on Nov. 19.
這一發展凸顯了傳統奢侈品市場與數字資產領域日益交織的趨勢，這也是將是Benzinga即將到來的數字資產未來活動的重要討論點。
Ethereum May Be Headed For A Sell-Off After ETFs Launched: 10x Research
在etf推出後，以太坊可能會遭受拋售：10倍研究
譯文內容由第三人軟體翻譯。