Newman's Own(R) Selects Dolphin Subsidiary The Door To Launch "Pay What You Want" Pizza Program
Newman's Own(R) Selects Dolphin Subsidiary The Door To Launch "Pay What You Want" Pizza Program
Food Truck Inspiring Generosity Through Pizza Hits Major U.S. Cities to Benefit Children Facing Adversity
用比薩餅鼓勵慷慨，惠及面對逆境的兒童，運營於美國重要城市
NEW YORK, NY / ACCESSWIRE / July 24, 2024 / Newman's Own, Inc., renowned for its high-quality food products and unwavering commitment to "give it all away," has launched a national Pay What You Want Pizza truck. This innovative initiative allows customers to choose their own price for a slice of pizza, with all proceeds going to the Newman's Own Foundation to support children facing adversity. The Door, a subsidiary of Dolphin Entertainment and a leading consumer lifestyle agency, has been selected to execute the multi-channel marketing and PR campaign for this initiative. Known for building impactful brands through creative strategies, The Door is instrumental in driving the earned media and influencer marketing of the Pay What You Want Pizza truck tour.
紐約，紐約/ACCESSWIRE/2024年7月24日/Newman's Own，以高質量的食品產品和堅定的承諾“全部捐出”而聞名，推出了一輛全美範圍的隨行付費比薩餐車。這一創新舉措允許顧客自定價再進行比薩訂購，並將所有收益捐獻給Newman's Own基金會，以支持面對逆境的兒童。The Door，Dolphin Entertainment的子公司，是這一舉措的多渠道營銷和公關活動的執行機構。The Door以創意策略構建有影響力的品牌，對隨行付費比薩餐車的獲得媒體關注和影響力營銷起到了重要作用。
The Door launched the Newman's Own Pay What You Want Pizza truck in June in New York City, earning massive media exposure in outlets such as People, Yahoo, MSN, Delish, Good Day New York and Miami Herald plus widespread coverage from notable foodie influencers in each market. The philanthropic pizza truck is still traveling across the United States making stops in major cities including Boston, Philadelphia, Washington D.C., Los Angeles, and Chicago, offering a range of Newman's Own pizzas.
The Door於6月在紐約市啓動了Newman's Own隨行付費比薩餐車，在每個市場中吸引了著名美食博主的廣泛報道，如People、Yahoo、MSN、Delish、Good Day New York以及Miami Herald等。這輛慈善比薩餐車正在美國各大城市旅行中，包括波士頓、費城、華盛頓特區、洛杉磯和芝加哥，在這些城市停留一段時間，並提供各種Newman's Own比薩餅。
"We are thrilled to partner with Newman's Own, a brand all of us have long admired. Who doesn't have their refrigerator stocked with Newman's Own dressing and their freezers packed with their pizza," comments Lois Najarian O'Neill, Co-CEO and Co-Founder of The Door. "This project is especially meaningful because it combines their esteemed products and a clever idea with a mission to support children. It's a perfect example of the kind of impactful work we strive to do."
“我們很高興能與Newman's Own合作，這是我們所有人長期以來都欽佩的品牌。誰沒有冰箱裏存放着Newman's Own調味品和冰櫃裏擱着他們的比薩呢？”The Door的聯合首席執行官兼聯合創始人Lois Najarian O’Neill評論道：“這個項目特別有意義，因爲它將他們著名的產品和一個巧妙的想法與支持兒童的使命結合在一起。這是我們努力做出的有影響力的工作的完美例子。”
About The Door
關於The Door: The Door成立於2008年，由行業資深人士Lois Najarian O'Neill和Charlie Dougiello共同創立，是一個以“創意中心”爲構架的綜合性營銷和公關機構，專注於通過各種創意策略構建重要而可行的品牌。The Door在紐約和洛杉磯設有辦事處，代表衆多客戶，包括食品飲料、酒店、消費品、技術和娛樂等行業的客戶。欲了解更多信息，請訪問thedooronline.com或在Instagram上關注@thedooronline。
Founded in 2008 by industry veterans Lois Najarian O'Neill and Charlie Dougiello, The Door is an integrated marketing and PR agency constructed as "an idea house," focusing on building important, viable brands through diverse, creative initiatives. With offices in New York and Los Angeles, The Door represents a wide range of clients, including those in food and beverage, hospitality, consumer products, technology, and entertainment. For more information, visit thedooronline.com or follow on Instagram @thedooronline.
Dolphin是一家知名的獨立娛樂營銷和製作公司。通過其旗下的42West、The Door和Shore Fire Media等子公司，該公司爲電影、電視、音樂、遊戲和酒店業等領域的頂級品牌提供專業的戰略營銷和公關服務。這三家公關公司在美國一直排名前50強。Digital Dept.通過社交媒體和影響者營銷服務提供補充服務。Dolphin的子公司Special Projects爲媒體、娛樂和時尚行業的高端客戶提供人才預訂服務和活動製作。由獲得艾美獎提名的首席執行官Bill O'Dowd創立的Dolphin的傳統內容製作業務，已經制作了多部故事片和屢獲殊榮的數碼系列。Dolphin還與IMAX簽訂了多年協議，共同製作公映紀錄片，其中“藍天使”是該合作的第一個項目。更多信息，請訪問：。
About Dolphin
有關Dolphin
Dolphin is a prominent independent entertainment marketing and production company. Through its subsidiaries, 42West, The Door, and Shore Fire Media, the company offers expert strategic marketing and publicity services to top brands in the film, television, music, gaming, and hospitality industries. All three PR firms have consistently ranked among the top 50 PR firms in the United States. The Digital Dept. complements these efforts with social media and influencer marketing services. Dolphin's subsidiary, Special Projects, provides talent booking services and event production for high-end clients in the media, entertainment, and fashion industries. Dolphin's legacy content production business, founded by Emmy-nominated CEO Bill O'Dowd, has produced multiple feature films and award-winning digital series. Dolphin has also entered into a multi-year agreement with IMAX to co-produce feature documentaries, with "The Blue Angels" marking the first project of this collaboration. To learn more, visit: .
Dolphin Entertainment是一家知名的獨立娛樂營銷和製作公司。通過其子公司42West、The Door和Shore Fire Media，該公司爲電影、電視、音樂、arvr遊戲和酒店行業的頂級品牌提供專業的戰略營銷和宣發服務。這三家公關公司在美國公關公司中始終位居前50名。數字化部門通過社交媒體和影響者營銷服務爲這些努力提供支持。Dolphin的子公司Special Projects爲媒體、娛樂和時尚行業的高端客戶提供人才預訂服務和活動製作。由被提名艾美獎的首席執行官Bill O'Dowd創立的Dolphin的遺產內容製作業務已經制作了多部長片和屢獲殊榮的數字系列。Dolphin還與IMAX簽署了一項多年協議，共同製作專題紀錄片，其中“藍天使飛行表演隊”是這項合作的第一個項目。有關詳細信息，請訪問:
Media Contact:
The Door Email: newmansown@thedooronline.com
媒體聯繫人：
The Door電子郵件：newmansown@thedooronline.com
SOURCE: Dolphin Entertainment
消息來源：dolphin entertainment
譯文內容由第三人軟體翻譯。