Singing Machine Launches Official TikTok Shop
Singing Machine Launches Official TikTok Shop
Company Significantly Expands Socia Media-Based Marketing Capabilities
Through New TikTok Shop Seller Storefront
公司擴大了基於社交媒體的營銷能力,通過全新的TikTok商家店鋪。
2024年7月23日,佛羅里達州勞德代爾堡(GLOBE NEWSWIRE)——全球消費級卡拉OK產品領導者The Singing Machine Company,Inc.(“Singing Machine”)(納斯達克:MICS)宣佈已與TikTok Shop建立正式合作伙伴關係,The Singing Machine現已正式成爲TikTok Shop賣家。憑藉這一新地位,公司將其在線覆蓋面擴大到了TikTok平台上每天達到15000萬的用戶,該平台是今天爲消費者提供的最大和增長最快的零售渠道之一。
Fort Lauderdale, FL, July 23, 2024 (GLOBE NEWSWIRE) -- The Singing Machine Company, Inc. ("Singing Machine") (NASDAQ: MICS) – the worldwide leader in consumer karaoke products, announces it has entered into a formal partnership with TikTok Shop pursuant to which The Singing Machine is now officially designated as a TikTok Shop Seller. With this new status, the Company expanded its online reach to over 150 million daily users on TikTok, one of the largest and fastest growing retail channels available to consumers today.
Singing Machine TikTok商店的推出凸顯了在TikTok平台上爲卡拉OK產品豐富直播購物體驗的共同承諾。作爲官方賣家,Singing Machine開啓了擴展和增強電子商務能力的願景,認識到用戶生成內容和直播購物在當今數字化景觀中對卡拉OK消費者的變革潛力。
The launching of the Singing Machine TikTok Shop underscores a shared commitment to enriching the livestream shopping experience for karaoke products on the TikTok platform. As an official Seller, Signing Machine embarks on its vision to expand and enhance ecommerce capabilities, recognizing the transformative potential of user-generated content and livestream shopping in today's digital landscape for karaoke consumers.
“我們很高興成爲TikTok認可的銷售合作伙伴之一,”The Singing Machine的首席執行官Gary Atkinson評論道。“超過15000萬美國零售消費者積極使用TikTok平台,我們相信進入這一消費者群體有能力改變我們的直銷數字策略。TikTok在社交媒體影響者領域的無與倫比的規模和影響力,使其成爲我們公司明確且易知的選擇,因爲我們努力擴大我們對數字消費者的接入。”
"We are excited to become part of the TikTok family of approved selling partners," commented Gary Atkinson, CEO of The Singing Machine. "More than 150 million US retail consumers actively use the TikTok platform and we believe access to this consumer base has the ability to transform our direct-to-consumer digital strategy. Their unmatched scale and reach in the social media influencer segment made TikTok the clear and easy choice for our Company as we strive to expand our access to digital consumers."
“在疫情期間,我們推出了一款新產品,官方卡拉OK麥克風,”Atkinson先生繼續說。“我們在TikTok上通過用戶參與和用戶生成的內容完全自然地獲得了巨大的成功,產生了數億的觀看量。這種病毒式的參與帶來了幾乎瞬時的在所有電子商務平台上的銷售。這是我們的技術力量給予數百萬用戶快樂的有力典範,這一切都是由TikTok可能實現的。”
"During the pandemic, we launched a new product, the official Carpool Karaoke microphone," continued Mr. Atkinson. "We experienced fantastic success with user engagement and user-generated content completely organically through Tik Tok, generating hundreds of millions of views. This viral engagement led to almost instantaneous sales across all of our e-commerce platforms. This is a compelling example of the power of our technology bringing joy to million of users nationwide, and all of that was made possible by TikTok."
“我們已經經歷了多年的成功,成爲美國卡拉OK消費品領域的主導品牌。我們在美國最大的零售商,包括沃爾瑪、Sam's Club和好市多,享有最大的店內存在感。亞馬遜是我們的第一個真正的數字零售夥伴,多年來我們已經看到了這個渠道作爲銷售的一個有意義的來源。將TikTok商店添加到我們的營銷平台和直銷渠道將是一個關鍵的下一步,因爲我們繼續將我們的數字能力擴展到傳統實體零售之外。”Atkinson先生總結道。
"We have enjoyed many years of success as the dominant US brand for karaoke consumer products. We enjoy the greatest in-store presence at the largest US retailers, including, Walmart, Sam's Club and Costco. Amazon was our first true digital retail partner, and we have seen this channel as an meaningful source of sales for many years now. Adding the TikTok Shop to our marketing platform and direct-to-consumer channel will be a critical next step as we continue to expand our digital capabilities outside of traditional brick and mortar retail," concluded Mr. Atkinson.
關於Singing Machine Singing Machine Company,Inc.(納斯達克:MICS)是全球消費級卡拉OK產品領導者。總部位於佛羅里達州勞德代爾堡,併成立了四十多年,在家庭和汽車卡拉OK娛樂產品的種類上擁有行業內最廣泛的產品組合。他們的產品組合被營銷爲專有品牌和受歡迎的許可證,包括Carpool Karaoke和Sesame Street。航空航天器公司產品採用最新技術,並提供通過其移動應用程序和選擇WiFi-capable產品流式傳輸超過100,000首歌曲的訪問,同時還正在開發全球首個全面集成的汽車卡拉OK系統。該公司還推出了一項新的慈善計劃,CARE-eoke by Singing Machine,專注於面向兒童和所有年齡段受益於唱歌的成年人的卡拉OK的社會影響。他們的產品在全球超過25,000個位置銷售,包括亞馬遜、好市多、Sam's Club、Target 和沃爾瑪。 要了解更多信息,請訪問
About Singing Machine
本新聞稿包含或可能包含基於公司管理團隊的信仰和當前可用信息以及公司管理團隊所做的估計和假設的前瞻性聲明和信息。在本新聞稿中使用的“預計”、“相信”、“估計”、“期望”、“未來”、“意圖”、“計劃”或這些術語的否定形式及類似表達式與公司或公司的管理人員有關的前瞻性聲明。這些陳述反映公司關於未來事件的當前觀點,並受到與公司所處行業和公司業務以及業務運行和業務成果有關的風險、不確定性、假設和其他因素的影響。如果這些風險或不確定性之一成爲現實,或者底層的假設證明是不正確的,實際結果可能與預期、相信、估計、期望、意圖或計劃大不相同。本公司在本及其他文件或聲明中所做的所有前瞻性聲明都受到因素、風險和不確定性的限制,包括但不限於,根據標題爲“公司對前瞻性聲明的披露”和“風險因素”在公司過渡報告中的規定在表格10-Kt提交,以涵蓋從2023年4月1日至2023年12月31日的過渡期間,截至2024年3月31日的公司季度報告以及公司向美國證券交易委員會提交的其他報告,在美國證券交易委員會的網站
The Singing Machine Company, Inc. (NASDAQ: MICS) is the worldwide leader in consumer karaoke products. Based in Fort Lauderdale, Florida, and founded over forty years ago, the Company designs and distributes the industry's widest assortment of at-home and in-car karaoke entertainment products. Their portfolio is marketed under both proprietary brands and popular licenses, including Carpool Karaoke and Sesame Street. Singing Machine products incorporate the latest technology and provide access to over 100,000 songs for streaming through its mobile app and select WiFi-capable products and is also developing the world's first globally available, fully integrated in-car karaoke system. The Company also has a new philanthropic initiative, CARE-eoke by Singing Machine, to focus on the social impact of karaoke for children and adults of all ages who would benefit from singing. Their products are sold in over 25,000 locations worldwide, including Amazon, Costco, Sam's Club, Target, and Walmart. To learn more, go to .
http://www.sec.gov .
Investor Relations Contact:
investors@singingmachine.com
投資者關係聯繫人:
investors@singingmachine.com
Forward Looking Statements
前瞻性聲明
This press release contains or may contain forward-looking statements and information that is based upon beliefs of, and information currently available to, the Company's management, as well as estimates and assumptions made by the Company's management. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "future," "intend," "plan" or the negative of these terms and similar expressions as they relate to Company or Company's management identify forward-looking statements. Such statements reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions and other factors relating to the Company's industry and Company's operations and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended or planned.
本新聞稿包含或可能包含基於公司管理層的信念和當前可獲得的信息、公司管理層所做出的估計和假設的前瞻性聲明和信息。當在本新聞稿中使用“預期”、“相信”、“估計”、“期望”、“未來”、“打算”或這些術語的消極形式以及與之類似的表達方式與公司或公司管理層有關時,這些聲明反映了公司對未來事件的當前看法,並受到與公司的行業和公司的運營以及運營結果相關的風險、不確定性、假設和其他因素的影響。如果這些風險或不確定性中的一個或多個具體化,或者潛在的假設證明是不正確的,則實際結果可能與預期、相信、估計、期望、打算或計劃的結果大不相同。
Risks and uncertainties related to the proposed transaction include, among others: the risk that the conditions to the closing of the acquisition are not satisfied; potential adverse reactions or changes to business, including those resulting from the announcement or completion of the transaction; unexpected costs, charges or expenses resulting from the transaction; and any changes in general economic and/or industry specific conditions. Consequently, all of the forward-looking statements made by the Company, in this and in other documents or statements are qualified by factors, risks and uncertainties, including, but not limited to, those set forth under the headings titled "Disclosure Regarding Forward-Looking Statements" and "Risk Factors" in the Company's Transition Report on Form 10-KT for the transition period from April 1, 2023 to December 31, 2023, the Company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2024, and other reports filed by the Company with the SEC, which are available at the SEC's website http://www.sec.gov.
與該交易相關的風險和不確定性包括:無法滿足收購結束的條件的風險;業務相關的潛在不利反應或變化,包括由於交易的宣佈或完成而導致的反應或變化;與該交易相關的意外成本、費用或支出;以及與一般經濟和/或行業特定條件的任何變化相關的情況。因此,本公司在本文件或其他文件或聲明中所作的所有前瞻性聲明,均受到因素、風險和不確定性的限制,包括但不限於,根據標題爲“公司對前瞻性聲明的披露”和“風險因素”在公司過渡報告中的規定,在表格10-Kt提交,以涵蓋從2023年4月1日至2023年12月31日的過渡期間,截至2024年3月31日的公司季度報告以及公司向美國證券交易委員會提交的其他報告,在美國證券交易委員會的網站中 http://www.sec.gov.
You should not place undue reliance on any forward-looking statement, each of which applies only as of the date of this press release. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations, or the results of any revision to these forward-looking statements.
您不應該過分依賴任何前瞻性聲明,每個前瞻性聲明僅適用於本新聞稿的發佈日期。除法律規定外,我們不承擔更新或修訂公衆號任何前瞻性聲明的義務,以使我們的聲明符合實際結果或變化的期望,或者根據這些前瞻性聲明的任何修訂的結果。
譯文內容由第三人軟體翻譯。