Canon Focuses On Rival Sony With New Flagship Mirrorless Camera, Priced At $6,299
Canon Focuses On Rival Sony With New Flagship Mirrorless Camera, Priced At $6,299
Camera giant Canon Inc. (OTC:CAJFF) has launched its latest flagship camera, the EOS R1, as it looks to take on rival Sony Group Corp. (NYSE:SONY).
作爲相機行業巨頭，佳能公司（OTC: CAJFF）推出了其最新的旗艦相機EOS R1，旨在與競爭對手索尼集團（NYSE: SONY）競爭。
What Happened: The EOS R1's distinguishing feature is its autofocus, which can capture facial expressions even when obstructed.
EOS R1最顯著的特色是其對焦功能，即使被阻擋也能捕捉面部表情。
This feature is powered by an image sensor developed by Canon that transforms light into electrical signals, and an image engine capable of swiftly analyzing large volumes of data, reported Nikkei Asia.
據日經亞洲報道，這一功能由佳能研發的圖像傳感器與能夠快速分析大量數據的圖像引擎驅動。
The camera is Canon's answer to similar models launched by Sony and Nikon Corporation (OTC:NINOY).
這款相機是佳能對索尼和尼康公司（OTC:NINOY）推出的類似型號的回應。
"We focused on reliable performance," stated Go Tokura, executive vice president and head of Canon's imaging group. He said that the camera can function even in harsh conditions such as rainy weather.
佳能影像事業部執行副總裁兼負責人 Go Tokura表示：“我們注重可靠性能。”他說，這款相機甚至可以在惡劣條件下（如雨天）正常工作。
Canon intends to release the EOS R1 in Japan in November, with a retail price of 1,089,000 yen ($6,926), which is higher than the flagship models of Sony and Nikon.
佳能計劃在11月在日本發佈EOS R1相機，零售價格爲1,089,000日元（6,926美元），高於索尼和尼康的旗艦型號。
The company's strategy is to foster demand in the professional sector. The EOS R1 will retail for $6,299 in the U.S.
該公司的策略是培育高端市場需求。EOS R1在美國的零售價格爲6,299美元。
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Why It Matters: Since entering the full-frame mirrorless market in 2018, Canon has not released a flagship product in this segment. In contrast, Nikon and Sony introduced their flagship models in 2021, making Canon the last major camera manufacturer to do so.
自2018年進入全畫幅無反相機市場以來，佳能在這個領域沒有推出旗艦產品。相反，尼康和索尼在2021年推出了旗艦型號，使得佳能成爲最後一個這樣做的主要相機制造商。
Last year, Canon led the global mirrorless camera shipments with a 41% share, surpassing Sony, which held second place at 32%, the report noted, citing Techno Systems Research. However, Sony managed to surpass Canon in unit sales in Japan during the same year.
報告還指出，去年佳能將全球無反相機出貨量的市場份額提高至41％，超過了排名第二的索尼的32％。然而，索尼在同一年在日本的銷量超過了佳能。
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Photo courtesy: Canon
照片提供：佳能
This story was generated using Benzinga Neuro and edited by Ananya Gairola
本報道使用Benzinga Neuro生成，並由Ananya Gairola
譯文內容由第三人軟體翻譯。