Women Business Owners Lead With Passion and Optimism for Success
Women Business Owners Lead With Passion and Optimism for Success
Survey of women business leaders shows more optimism for economy and business success than men.
女性商業領袖的調查顯示，對經濟和業務成功的樂觀態度比男性更多。
NORTHAMPTON, MA / ACCESSWIRE / July 22, 2024 / The PNC Financial Services Group
PNC | Insights
The PNC Financial Services Group / MA, NORTHAMPTON / 2024年7月22日 / ACCESSWIRE
PNC | 見解
Passion, collaboration and community are key to running a successful business. That's according to a recent survey of women business leaders as part of PNC's bi-annual Economic Outlook Survey.
激情、協作和社區是運行成功業務的關鍵。這是PNC兩年一度經濟展望調查的女性商業領袖近日的調查結果。
Passion and personal satisfaction for their business or industry is a top factor women business leaders cited for starting and staying in business, with 43% of respondents choosing that over financial success (35%) - the next highest. The passion for work factor was one key differentiator between women and men business leaders, with only 28% of men reporting personal satisfaction as a primary driver of staying in business. Fewer women leaders (6%) also reported staying with their business out of obligation to family or co-workers than did men (12%).
激情和對於自己的業務或行業的個人滿足感是女性商業領袖選擇開始和繼續經營業務的主要因素，其中43%的受訪者選擇這一因素，比金融成功（35%）-其次高的%。對工作的熱情是女性和男性商業領袖之間的一個主要區別點，只有28%的男性報告認爲個人滿足感是業務繼續經營的主要驅動因素。只有6%的女性領導報告因家庭或同事的義務而留在他們的業務中，而男性則爲12%。
"For many women business owners, starting and running a business is born out of a personal interest or an opportunity to make a difference in the community," said Shana Peterson-Sheptak, head of Business Banking at PNC. "That's not at the expense of profitability, but it shows the power of being passionate or satisfied with what you do."
"對於許多女性企業主來說，創業和經營業務源於個人興趣或爲社區做出貢獻的機會，" PNC的商業銀行負責人Shana Peterson-Sheptak表示。 "這不是以盈利爲代價，而是展示了對於熱情或滿意的力量。"
Positive Outlook for the Future
未來的展望積極向上
Respondents noted more than just passion for their businesses, though; they also reported optimism both for the economy and the success of their ventures over the next six months. Women leaders were more likely than men to expect increases in demand (51% to 49%), sales (51% to 49%), prices to customers (49% to 40%), and profits (52% to 43%) in the coming months. They also were more likely than male business leaders to expect that their own compensation and savings for retirement would increase - which is a significant change since PNC's Fall 2022 survey when women leaders were less likely than men to expect increases in those two metrics.
然而，受訪者不僅表現出了對自己的業務的熱情，而且還報告了對未來六個月經濟和他們的風險的樂觀態度。女性領袖比男性更有可能預計需求增加（51%至49%），銷售額增加（51%至49%），向客戶的價格上漲（49%至40%）和利潤增加（52%至43%）。他們還比男性商業領袖更有可能預計自己的補償和養老金將增加-這是一個重要的變化，因爲PNC的2022年秋季調查發現，女性領導者比男性更不可能預計這兩個指標的增加。
While both women and men were highly optimistic about the prospects for their business in the coming months, women leaders were significantly more likely to express confidence in the national and local economies than were men, 64% to 51% and 72% to 60% respectively. For those who expressed greater optimism for their business prospects than the national economy as a whole, nearly 80% of women leaders attributed their optimism to the confidence they have in their ability to run their own businesses.
儘管女性和男性都對未來幾個月的業務前景充滿樂觀，但女性領袖明顯更有信心對國家和地方經濟表現出信心，而男性爲51%和60%。對於那些對自己的業務前景比整個國家經濟更樂觀的人來說，近80%的女性領導者將其樂觀歸因於他們對自己運行自己的業務的信心。
"Better than expected economic performance in the first part of 2024 is creating optimism for many business leaders, both men and women," Peterson-Sheptak said. "But women leaders are especially confident that, both, their businesses will be successful in the coming months and their abilities as leaders will help make them so."
"2024年上半年經濟表現的好於預期正在爲許多商業領袖，無論男女，創造樂觀主義，"彼得森-謝普特克表示。"但是女性領導者特別有信心，無論是他們的業務在未來幾個月將受益，還是作爲領導者的能力將有所幫助。 "
Providing Support
提供支持
Still, there are significant differences between men and women respondents in terms of what they feel they need to succeed and how they prefer to receive support for their business, according to the latest survey results. Peers in the field are the most popular form of support for both women and men business leaders (64% to 69%, respectively.) But women indicate they are more likely to consider support from community, friends and family vital to their business success than men do (62% to 41%).
然而，根據最新的調查結果，男性和女性受訪者在成功所需的支持方式和接受支持的偏好方面存在顯着差異。同行是領域中最受歡迎的支持形式，女性和男性商業領袖分別爲64%和69%。 但是女性表明，他們更有可能認爲社區，朋友和家人的支持對於他們的業務成功至關重要，而男性如此做的概率爲62％，而男性則爲41％。
That support extends to banking relationships where PNC survey feedback has shown that women financial decision makers seek out relationships that extend beyond banking products and services to include financial education and community connections.
這種支持擴展到銀行關係，PNC的調查反饋顯示，女性的金融決策者尋求的關係超出了銀行產品和服務，包括財務教育和社區聯繫。
PNC cultivates relationships with women financial decision makers in many ways, including through the local cross line of business market teams led by PNC's more than 50 regional presidents coast to coast. Central to this year-round engagement are the company's network of more than 5,000 PNC-certified Women's Business Advocates (WBAs) who share a passion for helping women financial decision makers achieve their financial goals.
PNC通過由全美50多位地區總裁領導的本地跨業務市場團隊以及公司網絡的5000多名PNC認證女性商業倡導者（WBA）來培養與女性金融決策者的關係，這些人熱衷於幫助女性金融決策者實現其金融目標。
"Women entrepreneurs are leading with passion for their business, confidence, and optimism for the future," Peterson-Sheptak said. "We need to make sure we have the resources and people to support their success."
"女性企業家帶領着對於他們的業務的激情、信心和未來的樂觀態度。"彼得森-謝普特克表示。"我們需要確保擁有支持他們成功所需的資源和人才。"
To learn more about PNC and how we support women financial decision makers visit Resources for Women Financial Decision-Makers.
欲了解更多有關PNC及其如何支持女性金融決策者的信息，請訪問女性金融決策者資源。
View additional multimedia and more ESG storytelling from The PNC Financial Services Group on 3blmedia.com.
在3blmedia.com上查看更多ESG故事和來自PNC金融集團的其他多媒體資料。
Contact Info:
Spokesperson: The PNC Financial Services Group
聯繫信息:
發言人：PNC金融集團
SOURCE: The PNC Financial Services Group
來源：PNC金融集團
譯文內容由第三人軟體翻譯。