EV giant Tesla Inc (NASDAQ:TSLA) has filed four trademark applications for four different candies named after its many EV products, in what seems to be an attempt at fulfilling its CEO's dream for better candies in the U.S.
What Happened: The trademark applications are for four pieces of candy named Cyberberry, Supercharged Gummies, Mango Bolt, and Dog Mode Chill. The applications have been accepted by the United States Patent and Trademark Office but have not been assigned to an examiner yet.
Musk has previously teased making his own candy company. "I'm starting a candy company & it's going to be amazing," Musk wrote on X in May 2018, while adding that he is "super serious."
The comment came in response to Warren Buffett who said, "Elon may turn things upside down in some areas. I don't think he'd want to take us on in candy." Buffett's Berkshire Hathaway owns California-based candy manufacturer See's Candies.
I am super super serious
— Elon Musk (@elonmusk) May 5, 2018
Earlier this year, the billionaire bemoaned the lack of good candies in America. "Actually, most countries have better candy than America. Why do we have subpar candy?," he posed.
British candy is better. Actually, most countries have better candy than America.
Why *do* we have subpar candy?
— Elon Musk (@elonmusk) May 20, 2024
Musk has often claimed that there is a shortage of research and development in candies, pegging it to the domination of the industry by a select few players.
Why It Matters: Musk has often stressed how competition is vital for improvement across industries.
Speaking at a New York Times DealBook Summit in November, Musk claimed that none of his companies have done anything to 'stifle' competition. On the other hand, Tesla and SpaceX have only aided competition, the CEO said. While Tesla has made all its patents open source and opened its supercharger network to rivals, SpaceX does not use patents, the CEO added.
"Let me put it this way, if there was a button I could press that would delete Blue Origin, I wouldn't press it," Musk then said.
However, while Musk's Tesla is currently dominating the global battery electric vehicle market, SpaceX is dominating the space travel segment.
According to data from analytics firm Bryce Tech, SpaceX launched about 429,125 kgs of spacecraft upmass in the first quarter alone, followed by China Aerospace Science and Technology Corporation (CASC) which launched just 29,426 kgs. SpaceX's American rival United Launch Alliance, meanwhile, launched only 1,285 kgs of spacecraft upmass in the quarter.
Tesla, meanwhile, is the world's largest BEV seller. Though Chinese EV maker BYD Co took over the title in the last quarter of 2023, Tesla reclaimed it in the first quarter of 2024.
Check out more of Benzinga's Future Of Mobility coverage by following this link.
電動汽車巨頭特斯拉公司（納斯達克股票代碼：TSLA）已經爲四種不同的糖果提交了四份商標申請，這些糖果以其許多電動汽車產品命名，這似乎是爲了實現其首席執行官在美國獲得更好糖果的夢想。
發生了什麼：商標申請的是四塊名爲 Cyberry、Supercharged Gummies、Mango Bolt 和 Dog Mode Chill 的糖果。這些申請已被美國專利商標局接受，但尚未分配給審查員。
馬斯克此前曾開玩笑說要成立自己的糖果公司。馬斯克於2018年5月在X上寫道：“我要創辦一家糖果公司，這會很棒，” 同時補充說，他 “非常認真”。
禾倫·巴菲特曾說過：“埃隆可能會在某些領域顛覆現狀。我認爲他不會想在糖果領域與我們競爭。”巴菲特的伯克希爾·哈撒韋公司擁有總部位於加州的糖果製造商 See's Candies。
我超級認真
— 埃隆·馬斯克 (@elonmusk) 2018 年 5 月 5 日
今年早些時候，這位億萬富翁哀嘆美國缺乏好糖果。“實際上，大多數國家的糖果都比美國好。爲什麼我們的糖果不合格？，” 他擺姿勢。
英國糖果更好。實際上，大多數國家的糖果都比美國好。
爲什麼 *有*不合標準的糖果？
— 埃隆·馬斯克 (@elonmusk) 2024 年 5 月 20 日
馬斯克經常聲稱糖果研發短缺，這與少數參與者在糖果行業的統治地位相提並論。
爲何重要：馬斯克經常強調競爭對於各行各業的改善至關重要。
馬斯克在11月的《紐約時報》DealBook峯會上發表講話時聲稱，他的公司都沒有爲'扼殺'競爭採取任何行動。另一方面，首席執行官表示，特斯拉和SpaceX只是助長了競爭。首席執行官補充說，儘管特斯拉已將其所有專利開源並向競爭對手開放了增壓器網絡，但SpaceX並未使用專利。
馬斯克接着說：“讓我這樣說吧，如果我能按下可以刪除 Blue Origin 的按鈕，我就不會按下它。”
但是，儘管馬斯克的特斯拉目前在全球電池電動汽車市場佔據主導地位，但SpaceX在太空旅行領域佔據主導地位。
根據分析公司布萊斯科技的數據，僅在第一季度，SpaceX就發射了約429,125千克的太空船，其次是中國航天科技集團公司（CASC），僅發射了29,426千克。與此同時，SpaceX的美國競爭對手聯合發射聯盟在本季度僅發射了1,285千克的太空船。
同時，特斯拉是世界上最大的電動汽車銷售商。儘管中國電動汽車製造商比亞迪公司在2023年最後一個季度接管了該頭銜，但特斯拉在2024年第一季度收回了這一頭銜。
點擊此鏈接，查看更多Benzinga的《未來出行》報道。
