Hisense Group President Presents Strategic Roadmap for Company's Future Success
Hisense Group President Presents Strategic Roadmap for Company's Future Success
QINGDAO, China, July 14, 2024 /PRNewswire/ -- Hisense, a global leader in home appliances and consumer electronics, today unveiled its ambitious growth plans at its Partner Conference in Berlin, held just ahead of the EURO 2024 finals. Fisher Yu, Hisense Group President, delivered a keynote address titled "Beyond Champion, Beyond Glory" outlining strategic upgrades focused on brand elevation, scenario-driven products and services, industrial structure optimization, and a commitment to further global expansion.
2024年7月14日，中國青島 / PRNewswire / -全球家電和消費電子領域的領先者海信，在歐洲盃2024決賽之前於柏林舉行的合作伙伴大會上宣佈了其雄心勃勃的增長計劃。海信集團總裁餘馮魚發表了題爲《超越冠軍，超越榮耀》的主題演講，概述了關注品牌提升、情境驅動產品與服務、產業結構優化以及致力於進一步全球擴張的戰略升級。
Marking its third time sponsoring the UEFA European Championship, Hisense unveils its "Hisense, More Than a Brand" tagline, hinting at a multi-brand strategy. The company's inaugural sponsorship in 2016 proved a significant milestone, accelerating globalization through consecutive sponsorships of top-tier sporting events. In the meantime, Hisense overseas revenue increased from three point five billion to twelve billion US dollars by three point five times.
海信是歐洲盃冠名贊助商的第三次。海信揭開了“海信，不僅僅是品牌”的標籤語，暗示其多品牌戰略。自從2016年首次贊助以來，該公司一直在加速全球化，連續贊助頂級體育賽事。與此同時，海信的海外營業收入從35億美元增加到了120億美元，增長了3.5倍。
"We are thrilled to see Hisense maintain strong momentum in the first half of 2024," explained Mr. Yu. "Hisense 2C business achieved double-digit revenue growth and a 18% surge in overseas markets underscores the success of a long-term strategy built on user-centricity, technological innovation and a global vision. This strong foundation positions us perfectly to implement our strategic upgrades in brand, scenarios, industrial structure and globalization."
餘總裁解釋說：“我們很高興在2024年上半年保持強勁的勢頭。海信2C業務實現了兩位數的營業收入增長，18％的海外市場增長彰顯了長期以來以用戶爲中心、科技創新和全球化視野建立的戰略的成功。這個強大的基礎使我們完美地定位自己，以實現我們在品牌、情境、產業結構和全球化方面的戰略升級。”
"Hisense TV shipments ranked No.2 globally in Q1 2024 for the second consecutive year. We are continuously narrowing the gap with the No.1 brand and are excited about the future."
“海信電視在2024年第一季度全球排名第二，這是連續第二年。我們正在不斷縮小與第一品牌之間的差距，對未來感到興奮。”
In the keynote, Mr. Yu detailed the latest upgrades that underscore Hisense's commitment to "User-centric Technology" and "Ultimate Quality" in developing new features and products based on customer feedback, positioning the consumer electronics giant for continued growth in the global marketplace. The company is also focusing on creating smart home experiences, taking home appliances beyond individual products by considering entire user scenarios across product planning, R&D and marketing, in prioritizing cross-platform compatibility in connectivity, security and AI, to create smarter products that anticipate and exceed user needs.
在主題演講中，餘總裁詳細介紹了最新的升級，強調海信致力於在基於客戶反饋的新功能和產品開發中，始終保持“以用戶爲中心的技術”和“極致品質”，在全球市場上持續增長。該公司還致力於創建智能家居體驗，通過考慮產品規劃、研發和營銷中的整個用戶情境，超越個別產品，優先考慮連接性、安全性和人工智能中的跨平台兼容性，創造能夠預測和超越用戶需求的智能產品。
In maintaining its competitive edge, Hisense is upgrading Standalone End Devices to Holistic System Solutions. This involves the technical foundation, the utilization of cloud service platforms like ConnectLife platform for smart home devices and HI-Star AI large language model for interaction and intelligence. Meanwhile, these system solutions also prioritize sustainability and cater to a wide range of applications, aligning with Hisense's long-term environmental and social commitments. As a frontrunner in this trend, Hisense is actively developing businesses in smart transportation, smart buildings, healthcare, energy management, and automotive electronics, solidifying its position at the forefront of sustainable development.
爲了保持競爭優勢，海信正在將獨立終端設備升級爲整體系統解決方案。這涉及技術基礎、利用雲服務平台（如智能家居設備的 ConnectLife 平台和 HI-Star 人工智能大語言模型的互動和智能化）等方面。與此同時，這些系統解決方案也優先考慮可持續性，併爲廣泛的應用提供服務，與海信的長期環境和社會承諾保持一致。作爲這一趨勢的先驅，海信正在積極發展智能交通、智能建築、醫療保健、能源管理和汽車電子業務，鞏固其在可持續發展前沿的位置。
Committed to global expansion, Hisense is upgrading six regional operation centers to fuel future growth. Building upon its existing robust network of 26 R&D centers, 34 industrial parks and manufacturing bases, Hisense's "Think Global, Act Local" approach empowers local talent and strengthens regional manufacturing, R&D, and supply chains. This enables Hisense to cater to specific local needs with tailored products through global R&D investments.
海信致力於全球擴張，正在升級6個區域型控制中心以推動未來增長。在現有的26個研發中心、34個工業園區和製造基地的強大網絡的基礎上，海信的“全球思維，本地行動”方法賦予本地人才以權力，並加強區域製造、研發和供應鏈。這使得海信通過全球研發投資爲特定的本地需求提供量身定製的產品。
Hisense's UEFA EURO 2024 sponsorship continues a sports partnership marketing strategy bringing the brand closer to global audiences. Its "BEYOND GLORY" campaign highlights Hisense's aim to push boundaries, aspire to ambitious goals and commitment to developing pioneering home appliance technology in the pursuit of improving everyday life.
海信的歐洲足球錦標賽2024年贊助活動延續了一項體育合作伙伴營銷戰略，將品牌與全球受衆更加密切地聯繫在一起。其“超越榮耀”（BEYOND GLORY）廣告活動突顯了海信的目標，即突破界限、追求雄心壯志，並致力於在追求改善日常生活的過程中開發開創性的家用電器技術。
About Hisense
Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.
關於海信
海信是全球領先的家電和消費電子品牌，歐洲足球錦標賽2024年的官方合作伙伴。據奧密達的數據，海信在全球電視出貨量中排名第二，在2023年和2024年第一季度的100英寸電視中排名第一。該公司迅速擴展業務，已在160多個國家經營，專注於多媒體商品、家用電器和智能IT信息。
SOURCE Hisense
來源 海信
譯文內容由第三人軟體翻譯。