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Meghan Trainor, NIKI And Peach Tree Rascals Showcase How Ticketmaster Is Supporting Event Discovery And Ticket Buying On Shazam, TikTok And Snapchat

Meghan Trainor, NIKI And Peach Tree Rascals Showcase How Ticketmaster Is Supporting Event Discovery And Ticket Buying On Shazam, TikTok And Snapchat

Meghan Trainor、NIKI和Peach Tree Rascals展示了Ticketmaster如何在Shazam、TikTok和Snapchat上支持活動發現和購票
Live Nation Entertainment ·  07/11 12:00
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Ticketmaster is helping fans discover tickets to live events by integrating with social, entertainment and music apps. Through a new collaboration with Shazam and existing partnerships with TikTok and Snapchat, Ticketmaster powers more event discovery by meeting fans where they are, making it easier than ever for artists to connect fans to their live events.

Ticketmaster正在通過與社交、娛樂和音樂應用程序的整合幫助粉絲髮現現場活動的門票。通過與Shazam的新合作以及與TikTok和Snapchat的現有合作伙伴關係,Ticketmaster以滿足粉絲所在的位置來加強更多的活動發現。這使得藝術家與他們的粉絲連接更加容易。

"I love that you can now Shazam a song and immediately buy concert tickets on Ticketmaster," said Meghan Trainor. "It's genius!"

“我喜歡你現在可以Shazam一首歌並立即在Ticketmaster上購買音樂會門票,”梅根·特雷納說。“這太神奇了!”

Ticketmaster's integration with Shazam, available in all Ticketmaster markets, enables artists to link their Ticketmaster events directly in the app, so that fans can see where their new favorite artist is playing whenever they Shazam a new track. It's the latest addition to Ticketmaster's existing platform integrations – on Snapchat, fans can browse Ticketmaster's complete catalog of upcoming events anywhere in the world by using Snap Map. And on TikTok, Certified Artists can easily share links to their Ticketmaster events so that fans can get tickets without leaving the app. All three help facilitate easier event discovery and ticket buying for both artists and fans.

Ticketmaster與Shazam的整合在所有Ticketmaster市場都可用,使藝術家能夠在應用程序中直接鏈接到他們的Ticketmaster活動,因此粉絲可以在他們Shazam新曲目時看到他們最喜歡的新藝術家在哪裏演出。這是Ticketmaster現有平台整合的最新補充–在Snapchat上,粉絲可以使用Snap Map在世界範圍內瀏覽Ticketmaster即將舉行的完整活動目錄。在TikTok上,認證藝術家可以輕鬆地分享他們的Ticketmaster活動鏈接,以讓粉絲在不離開應用程序的情況下獲得門票。所有三個都有助於爲藝術家和粉絲方便地發現活動併購買門票。

To celebrate their platform expansion, Ticketmaster has tapped Trainor, NIKI and Peach Tree Rascals to show fans how easy it is to find Ticketmaster events using TikTok, Snap and Shazam in a new campaign called "Music Finds You."

爲了慶祝他們的平台擴展,Ticketmaster已邀請特雷納、NIKI和Peach Tree Rascals在新活動“音樂發現你”中展示給粉絲如何使用TikTok、Snap和Shazam輕鬆找到Ticketmaster活動。

"For us, music is all about connection. Ticketmaster's integration with Snap Map means that our fans can easily discover when we're in town performing, creating a space for us to unite and vibe together live," said Peach Tree Rascals. "It's a win-win situation – bringing us closer to our fans and spreading the love."

“對我們來說,音樂就是所有的連接。Ticketmaster與Snap Map的整合意味着我們的粉絲可以輕鬆地發現我們何時在城鎮演出,創造了一個讓我們在現場相聚和感受快樂的空間,”Peach Tree Rascals說。“這是一個雙贏的局面,讓我們更靠近我們的粉絲並傳播愛。”

"I'm so excited for fans to be able to scroll through TikTok and buy Ticketmaster tickets for their favorite artists' shows right away," said Niki. "This Ticketmaster integration makes the concert-going process a lot more streamlined. It feels like it should have always been this way in the first place!"

“我太興奮了,因爲粉絲們現在可以在TikTok上滾動,並立即購買他們最喜歡藝術家的音樂會門票,”Niki說。“這個Ticketmaster整合使音樂會的過程更加流暢。這感覺應該從一開始就是這樣的!”

Ticketmaster was the first ticketing platform to partner on a product integration within TikTok in 2022, and was the only ticketing company to integrate with Snap Map's Layers feature, which allows users to view events near them directly in the Snap Map. Ticketmaster's Shazam integration is the newest tool for artists to connect with their fans – innovating the live event experience and bringing fan engagement offline and into the real world. This year, 42% of fans have reported that they didn't attend a concert they wanted to, simply because they didn't hear about it beforehand – now, Ticketmaster is giving artists the tools they need to ensure fans don't miss out on their shows.

Ticketmaster是2022年在TikTok上合作產品整合的第一個售票平台,並且是唯一與Snap Map層次結構集成的售票公司,該功能允許用戶直接在Snap Map上查看附近的時間。 Ticketmaster的Shazam整合是藝術家與他們的粉絲連接的最新工具–創新現場活動體驗並將粉絲參與離線並帶入現實世界。今年,42%的粉絲報告稱,他們想參加演唱會,但在活動前沒聽說過–現在,Ticketmaster正在爲藝術家提供必要的工具,以確保粉絲不會錯過他們的演出。

"At Ticketmaster, we are constantly working to enhance the live event experience. Our collaborations with platforms like Shazam are designed to make it easy for artists to connect their fans to their live events," says Dan Armstrong, Executive Vice President of Distributed Commerce at Ticketmaster. "By seamlessly integrating ticket purchases with moments of musical discovery, we're not only ensuring fans never miss out on unforgettable live shows but also fostering a deeper connection with the artists they love."

“在Ticketmaster,我們不斷努力改善現場活動體驗。我們與Shazam等平台的合作旨在幫助藝術家將他們的粉絲連接到他們的現場活動,”Ticketmaster分銷商執行副總裁丹·阿姆斯特朗說。“通過無縫地整合購票和音樂發現時刻,我們不僅可以確保粉絲不會錯過難忘的現場表演,還可以與他們喜愛的藝術家建立更深入的連接。”

As part of the "Music Finds You" campaign, three new ad shorts bring the app integrations to life with the help of Meghan Trainor, NIKI and Peach Tree Rascals.

作爲“音樂發現你”活動的一部分,有三個新的廣告短片帶領梅根·特雷納、NIKI和Peach Tree Rascals展示應用程序集成。

ABOUT SHAZAM
Shazam is one of the world's most popular and highly rated music apps, helping people identify, explore, and share songs playing around them or on their device. Shazam identifies over one billion songs per month and its charts reflect both early and global music trends. Shazam is available on iPhone, iPad, iPod touch, Mac, and Apple Watch, plus Android and the web. More information is available at apple.com/shazam.

關於 SHAZAM
Shazam是世界上最受歡迎和最受好評的音樂應用之一,幫助人們識別、探索和分享他們附近或設備上正在播放的歌曲。Shazam每月識別超過10億首歌曲,其排行榜反映了早期和全球音樂趨勢。Shazam可在iPhone、iPad、iPod touch、Mac和Apple Watch上使用,也可在Android和Web上使用。更多信息請訪問apple.com/shazam。

ABOUT SNAP INC.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

關於 SNAP INC.
Snap Inc.是一家科技公司。我們相信相機提供了改善人們生活和交流方式的最大機會。我們通過授權人們表達自己、活在當下、了解世界並一起娛樂來促進人類進步。

ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

關於 TIKTOK
TikTok是短視頻的主要目的地。我們的使命是激發創造力和帶來快樂。 TikTok 在洛杉磯和新加坡設有總部,並在紐約、倫敦、都柏林、巴黎、柏林、迪拜、雅加達、首爾和東京設有辦事處。

ABOUT TICKETMASTER
Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).

關於 TICKETMASTER
Ticketmaster是全球最大的票務市場,是現場活動票務產品和服務的全球市場領導者。通過與數千個場館、藝術家、體育團隊、節日、演藝中心和劇院的官方合作伙伴關係,Ticketmaster每年處理35個多個國家的5500萬張門票。Ticketmaster是Live Nation Entertainment(紐交所代碼LYV)的一部分。

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