China's latest EV entrant Xiaomi (OTC:XIACF) showcased its SU7 electric sedan in India on Tuesday to commemorate the company's tenth year in the country.
What Happened: At an event held in the city of Bengaluru on Tuesday, the company showcased its only production electric vehicle in the country for the first time.
However, Xiaomi does not intend to launch the vehicle in India, Sandeep Sarma, Associate Director of Marketing and PR at Xiaomi India, confirmed to Benzinga on the sidelines of the event. Xiaomi is going to focus solely on the Chinese market for three years, the senior executive said, while adding that it has witnessed good reception back home.
Xiaomi started taking orders for its new EV in late March and received over 50,000 firm orders in less than half an hour. The company subsequently started delivering the vehicle in April.
Xiaomi SU7 | Photo courtesy: Anan Ashraf / BenzingaThe SU7 is available in three variants, namely Standard, Pro, and Max with the lower-end variant starting at 215,900 yuan, lower than Tesla Inc.'s cheapest offering – the Model 3 – in China.
As of the end of June, Xiaomi has already delivered over 30,000 vehicles, Sarma said while adding that the company is ramping up production at its factory in Beijing to meet the heightened demand. For the whole year, Xiaomi intends to deliver about 120,000 units of the car.
While refusing to divulge particular profitability goals, Sarma said that the company aims to touch profitability by manufacturing at scale. Further, the company had announced as far back as 2018 that its net profit margin for its hardware business will never exceed 5%, he noted.
Unlike its competitor Apple Inc. which tried and gave up on making a car after investing significant time and capital for about 10 years, Xiaomi succeeded in making one and delivering several units within nearly 1,000 days of announcing its intention to enter the EV market in March 2021, Sarma noted.
Despite the heightened competition within China, Xiaomi ventured into the field of EVs in a bid to develop an ecosystem powered by it. The idea, Sarma said, is to exit a Xiaomi car to a home that is at the same temperature as your car and your playlist at home picking up from where you left off in the car.
At the event on Tuesday, Xiaomi showcased its SU7 higher-end Max variant priced at about 300,000 yuan (approximately $41,250) in China.
Check out more of Benzinga's Future Of Mobility coverage by following this link.
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Photo courtesy: Anan Ashraf/Benzinga
爲了慶祝在印度落地的十週年，最新的電動汽車製造商小米 (OTC:XIACF) 於週二在印度展示了其 SU7 電動轎車。
事件發生背景：本週二，小米在班加羅爾市舉行的活動上，首次展示了該公司僅有的一款在印度生產的電動汽車。
但在活動現場接受本網站記者採訪時，小米印度市場營銷和公共關係聯席總監桑迪普·薩爾馬卻證實，小米不打算在印度推出該車型，並進一步表示在接下來的三年內，小米將專注於中國市場，同時指出該產品在國內市場的銷售狀況不錯。
小米從3月下旬開始接收新款電動汽車的訂單，不到半小時訂單即突破了5萬份。公司隨後在4月開始交付。
小米 SU7 | 圖片來源：Anan Ashraf / Benzinga SU7 有三個版本，分別是標準板、Pro和Max，其中低端版本的售價爲215,900元人民幣，低於特斯拉在中國的最便宜車型 Model 3。
薩爾馬稱，截至6月底，小米已交付超過3萬輛 SU7 車型，並補充指出，公司正在北京的工廠加緊生產，以滿足不斷增長的需求。小米計劃全年交付約12萬輛車。
薩爾馬拒絕透露小米的具體盈利目標，稱公司目標通過大規模生產實現盈利。此外，他指出，該公司在2018年就宣佈，其硬件業務的淨利潤率永遠不會超過5%。
薩爾馬指出，與競爭對手蘋果公司投資10年時間和資金後試圖製造汽車但最終放棄不同，小米僅僅只用不到1000天的時間宣佈進入電動汽車市場並製造出了多款車型。
儘管在國內市場競爭激烈，小米還是冒險進入了 EV 領域以便打造一個由電動汽車驅動的生態系統。薩爾馬稱，想法是將小米汽車與家庭聯繫起來，車內和家中具有同樣的溫度和音樂播放列表，並可以無縫切換。
週二的活動上，小米展示了其售價約爲人民幣30萬元（約合41,250美元）的 SU7 車型高端 Max 版本。
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圖片來源：Anan Ashraf/Benzinga
