What's Going On With Sneaker Giant Nike's Shares Today?
What's Going On With Sneaker Giant Nike's Shares Today?
Shares of Nike Inc. (NYSE:NKE) are trading slightly higher premarket today. The sneaker giant has brought back a retired senior executive to manage its retail partnerships after experiencing strained relationships with sneaker sellers and a decline in sales.
耐克股票（NYSE：NKE）今天盤前略有回升。這家運動鞋巨頭在經歷與運動鞋賣家關係緊張和銷售下滑後，重新聘請一位退休高管來管理其零售合作伙伴。
Tom Peddie, who spent 30 years at Nike before retiring in 2020, has returned as vice president of marketplace partners, according to an internal memo obtained by Bloomberg.
根據彭博社獲得的一份內部備忘錄，託姆·派迪（Tom Peddie）在耐克工作30年並於2020年退休，如今回歸公司擔任市場合作夥伴副總裁。
Under the leadership of Chief Executive Officer John Donahoe, Nike has been working to restore its connections with retailers like Foot Locker Inc. (NYSE:FL).
在首席執行官約翰·多納霍（John Donahoe）的領導下，耐克一直在致力於恢復與Foot Locker Inc.（NYSE：FL）等零售商的聯繫。
This move follows Nike's strategy shift towards its own stores, e-commerce, and apps, which led to severed ties with many retail partners. Consequently, Nike's stock has plummeted by 31% this year.
這一舉措是耐克轉變戰略，轉向自營店、電子商務和應用程序的結果，導致與許多零售合作伙伴斷絕了聯繫。因此，耐克的股價今年已暴跌31%。
"As we continue to focus and improve capabilities in our wholesale business, I am confident that Tom will bring both vision and bold leadership to accelerate the Marketplace strategy," said Craig William, Nike's president of geographies and marketplace, in the memo.
耐克地理和市場總裁Craig William在備忘錄中表示："隨着我們繼續關注和提高批發業務能力，我相信Tom將帶來遠見和大膽的領導力來加速市場平台的戰略。"
Peddie held various senior management roles during his tenure at Nike. His last position was vice president and general manager of North America. His return to Nike was set for June 24.
派迪在耐克任期間擔任了多個高級管理職位。他的最後一個職務是北美地區的副總裁兼總經理。他的回歸已定於6月24日。
Recently, the company said it expects first-quarter revenue to be down approximately 10% and a high single-digit decline in sales for the first half of the year.
最近，該公司表示，預計第一季度營業收入將下降約10%，上半年銷售額將大幅下降。
The decline in the guidance revenue is driven by aggressive management of classic footwear lines, ongoing challenges in digital sales, subdued wholesale orders, a softer outlook in Greater China and several timing-related factors.
指南收入的下降是由於經典鞋類生產管理的積極性，數字銷售方面持續的挑戰，批發訂單的低迷，大中華地區的前景疲軟和數個與時間相關的因素。
Nike reported fourth-quarter revenue of $12.6 billion, down 2% year-over-year, missing the analyst consensus estimate of $12.91 billion.
耐克報告了第四季度126億美元的營業收入，同比下降2%，未達到分析師共識預期的129.1億美元。
Nike stock has lost more than 30% in the last 12 months. Investors can gain exposure to the stock via Vanguard Consumer Discretionary ETF (NYSE:VCR) and Fidelity MSCI Consumer Discretionary Index ETF (NYSE:FDIS).
過去12個月，耐克的股票已經下跌了30%以上。投資者可以通過Vanguard Consumer Discretionary ETF（紐交所：VCR）和Fidelity MSCI Consumer Discretionary Index ETF（紐交所：FDIS）獲得股票的曝光。
Price Action: NKE shares are trading higher by 0.48% at $73.40 in premarket at last check Tuesday.
據上週二盤前最後查看，NKE股票上漲0.48%，報73.40美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Image via Pexels/ Grailify
圖片來源：Pexels / Grailify
譯文內容由第三人軟體翻譯。