Nintendo's President Says AI Can Be 'Creative,' But Raises Intellectual Property Concerns
Nintendo's President Says AI Can Be 'Creative,' But Raises Intellectual Property Concerns
In a recent shareholder Q&A, Nintendo ADR's (OTC:NTDOY) President Shuntaro Furukawa addressed the issue of generative artificial intelligence (AI) in video game development, a hot topic that has stirred significant debate within the industry.
任天堂ADR股東最近舉行的問答會上，總裁古川俊太郎談到了生成式人工智能（AI）在視頻遊戲開發中的問題，這是一個在行業內引起了重大爭議的熱門話題。
The Mixed Blessing Of AI
AI的雙重利劍
According to IGN, Furukawa acknowledged the potential benefits of generative AI, noting it could be used "in creative ways." However, he also highlighted the risks, particularly regarding intellectual property rights.
據IGN報道，古川俊太郎承認了生成式AI的潛在好處，指出它可以用"創新的方式"。然而，他也強調了風險，特別是在知識產權方面。
"Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights," he said.
"生成式人工智能近來成爲了一個大問題，可以用創新的方式使用，但我們認識到它也可能引起知識產權方面的問題，"他說。
Nintendo's Stance On Technological Advancements
任天堂對技術進步的態度
As Nintendo prepares to unveil its next-generation console, Furukawa stressed the company's commitment to leveraging technological advancements while maintaining its unique creative identity.
在任天堂準備推出下一代遊戲機之際，古川俊太郎強調公司致力於利用技術進步，同時保持其獨特的創意特質。
"We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilizing technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone," he said.
"我們擁有數十年的經驗，在爲我們的玩家創造最佳遊戲體驗方面。雖然我們開放利用技術發展，但我們將繼續努力提供獨特於任天堂、不僅僅靠科技就能創造的價值。"他說。
Industry Perspectives On AI
產業對AI的看法
Nintendo's cautious yet open stance contrasts with the approaches of its competitors. Microsoft Corp. (NASDAQ:MSFT) is reportedly developing an AI chatbot for Xbox to automate support tasks, including game refunds and subscription issues.
任天堂謹慎而開放的態度與其競爭對手的方法形成了對比。微軟公司（納斯達克：MSFT）據報道正在爲Xbox開發AI聊天機器人，以自動化支持任務，包括遊戲退款和訂閱問題。
Meanwhile, Sony Group Corp.'s (NASDAQ:SONY) PlayStation Productions' head Asad Qizilbash highlighted AI's potential to enhance player experiences through personalized interactions.
與此同時，索尼集團（納斯達克：SNE）PlayStation Productions的負責人阿薩德·基茲爾巴什強調，AI有可能通過個性化互動增強玩家體驗。
"For instance, non-player characters in games could interact with players based on their actions, making it feel more personal," Qizilbash said. "This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything, as well as looking for experiences to have more meaning.
"例如，遊戲中的非玩家角色可以根據玩家的行動與玩家互動，使之更具個性化，"基茲爾巴什說。"對於年輕的Gen Z和Gen Alpha受衆來說，這是很重要的，他們是第一代數字成長，渴望在各個方面得到個性化，以及更有意義的體驗。"
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Photo by Cláudio Luiz Castro on Unsplash
由Claudio Luiz Castro在Unsplash上的照片
譯文內容由第三人軟體翻譯。