With the launch of an extended delivery service, D-Market Electronic Services & Trading (NASDAQ: HEPS) shares experienced a notable increase on Wednesday. HEPS stock climbed 13.22%, closing the trading session at $2.74.

Sustainable Advancements in Logistics

D-MARKET, operating under the brand name "Hepsiburada," a prominent Turkish e-commerce platform, is making significant strides in enhancing its logistics services through sustainable practices and innovative delivery methods. HepsiJet, the last-mile delivery service of D-MARKET, has initiated cargo distribution in selected regions of Türkiye utilizing 21 electric vans.

The implementation of electric vans offers high energy conversion efficiency, which plays a crucial role in sustainability by substantially reducing carbon emissions. Through the use of these vehicles, Hepsiburada anticipates cutting carbon emissions by approximately 0.21 tons per 1,404 kilometers traveled per vehicle each month. In addition to environmental benefits, these electric vans are projected to be more cost-effective, thereby boosting overall operational efficiency.

Strategic Growth and Sustainability Goals

HepsiJet, a dedicated delivery service catering to e-commerce customers, currently manages a vehicle distribution network comprising nearly 3,500 vehicles. Plans are in place to expand the network of electric vans to 50 by the end of 2024. Following the initial assessments of efficiency and performance, the goal is to further increase the number of electric vehicles within the fleet.

As a new-generation cargo company, HepsiJet focuses on e-commerce with its eco-friendly delivery vans marking a significant milestone in reducing fuel consumption and carbon emissions. This initiative aligns with D-MARKET's broader sustainability objectives, creating an environmentally responsible logistics network. The new electric vans have commenced operations in densely populated major cities, including Istanbul, Ankara, Izmir, Muğla, and Antalya.

Enhancing User Experience and Brand Value

D-MARKET continues to enhance user experience by leveraging advanced technology and strengthening its value proposition through diverse affordability and lending solutions. These efforts have resulted in competitive Net Promoter Score (NPS) metrics, reaffirming Hepsiburada as the most recommended e-commerce brand in Türkiye.

This appeal is further demonstrated by a 30% year-on-year increase in order frequency and significant traction with D-MARKET's Premium program, which had over 2.6 million members by the end of May 2024.