Mustang Mach-E Drives Ford's Q2 EV Sales Ahead Of GM But It's Still Just A Fraction Of Elon Musk's Tesla
Mustang Mach-E Drives Ford's Q2 EV Sales Ahead Of GM But It's Still Just A Fraction Of Elon Musk's Tesla
Dearborn-based automaker Ford Motor Co (NYSE:F) sold 23,957 EVs in the second quarter in the U.S., trumping rival General Motors Co's (NYSE:GM) EV sales but lagging behind EV giant Tesla Inc (NASDAQ:TSLA).
總部位於迪爾伯恩的汽車製造商福特汽車公司（紐交所：F）在美國第二季度銷售了23,957輛電動汽車，超過了競爭對手通用汽車公司（紐交所：GM）的電動汽車銷量，但落後於電動汽車巨頭特斯拉公司（納斯達克：TSLA）的銷量。
What Happened: Ford sold a total of 23,957 EVs from April to June, marking a 61.4% jump from the corresponding quarter of last year.
事件經過：福特在4月至6月期間總共銷售了23,957輛電動汽車，同比去年同期增長了61.4%。
The surge in sales was mostly due to the popularity of its Mustang Mach-E SUV of which the company sold 12,645 units. The F-150 Lightning electric pickup truck was the second best-selling EV from the company, followed by its E-transit electric vans.
銷售上漲的主要原因是其野馬Mach-E SUV的受歡迎程度，公司共售出12,645輛。福特F-150 Lightning電動皮卡車位列該公司銷量第二，其E-transit電動貨車位列第三。
| Model | Q2 Sales In U.S. |
| Mustang Mach-E | 12,645 |
| F-150 Lightning | 7,902 |
| E-transit | 3,410 |
| Total | 23,957 |
| 型號 | 美國第二季度銷售情況 |
| 野馬Mach-E | 12,645 |
| F-150 Lightning | 7,902 |
| E-transit | 3,410 |
| 總費用 | 23,957 |
The two best-selling Ford EVs are drawing customers from other brands with over 50% of sales in the first half of the year being new to Ford, the company said. As for the E-transit, three out of every four of its sales this year are from repeat customers, it added.
福特的兩款最暢銷電動車型正從其他品牌招攬客戶，上半年銷售中超過50%的客戶是首次購買福特汽車。至於E-transit，公司表示，今年銷售的四分之三是來自重複購買的客戶。
However, EVs account for merely 4.5% of Ford's total vehicle sales in the country.
然而，在福特公司在美國銷售的所有車輛中，電動車僅佔比4.5%。
Comparing With Rivals: Detroit-based General Motors sold only 21,930 EVs in the quarter in the U.S. despite its larger EV lineup composed of 7 models. Ford trumped its EV sales with just three electric models.
與競爭對手相比較：總部位於底特律的通用汽車公司在美國第二季度僅銷售了21,930輛電動汽車，儘管它的電動汽車產品線包括7個車型。福特汽車僅有三款電動車型就超過了通用汽車的電動車銷量。
However, both the legacy automakers continue to trail behind Tesla which delivered 443,956 vehicles in the second quarter globally, marking a 4.8% drop from last year but still beating the consensus estimate. Tesla does not segment its vehicle deliveries by geography.
然而，這兩家傳統汽車製造商仍然落後於特斯拉，在全球第二季度交付了443,956輛汽車，同比下降4.8%，但仍超過市場預期。特斯拉不會根據地理位置細分其車輛交付情況。
Cheaper Prices Fail To Translate To More Sales: While the Mustang Mach-E is up against Tesla's best-selling Model Y in the mass-market electric SUV segment, its Lightning is up directly against the Cybertruck in the EV truck segment. Both of these Ford EVs, however, are priced below their Tesla counterparts.
價格更便宜並不能轉化爲更多的銷量：儘管野馬Mach-E在大衆市場電動SUV領域與特斯拉暢銷的Model Y車型競爭，Lightning車型則直接與Cybertruck車型在電動卡車領域競爭。然而，這兩款福特電動車都比特斯拉的車型價格低。
While the base model of the Mach-E starts at around $40,000, the Model Y base version starts at around $45,000.
儘管Mach-E的基礎版本售價約爲40,000美元，Model Y的基礎版本售價約爲45,000美元。
The 2024 Lightning, meanwhile, has a base version starting at $62,995, much below the Cybertruck whose lower-priced version now starts at $79,990. While Tesla plans to introduce a lower-priced rear-wheel drive version of the Cybertruck starting at $60,990, it will only be available in 2025.
2024年款Lightning的基礎版本售價爲62,995美元，遠低於Cybertruck的低價版本，後者的基礎版本現在的起價爲79,990美元。特斯拉計劃推出低價後驅版本的Cybertruck，起價爲60,990美元，但僅在2025年前上市。
However, the cheaper prices are thus far unable to bring about larger customer interest in Ford vehicles as compared to corresponding Tesla offerings.
然而，到目前爲止，與特斯拉車型相比，這些價格更便宜的福特車型並未吸引更多客戶購買。
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Photo courtesy: Shutterstock
圖片來源：shutterstock
譯文內容由第三人軟體翻譯。