Li Auto Launches 0 Down Payment Car Purchase Option to Boost Sales
Li Auto Launches 0 Down Payment Car Purchase Option to Boost Sales
Li Auto has launched a limited time 0 down payment car purchase program with a gift package of up to RMB 7,196, while the previous RMB 10,000 worth of benefits continue to be available.
理想汽車推出限時0元購車計劃，並贈送高達7196元的禮包，同時之前價值10000元的優惠繼續保持。
Li Auto (NASDAQ: LI) has expanded the car purchase benefits it offers to further stimulate sales.
理想汽車（NASDAQ：LI）擴大了其車輛購買福利，以進一步刺激銷售。
Customers who buy any Li Auto model between July 1-15 can receive a limited-time offer of up to about RMB 17,000 and can choose a 0 down payment purchase option, the company said in a WeChat post today.
公司在今天的微信帖子上稱，從7月1日至15日購買任何理想汽車型號的客戶可獲得最高約17000元的限時優惠，並可以選擇0元購車方案。
Li Auto said this is to celebrate the company's ninth anniversary. It currently sells the L-series of extended-range electric vehicle (EREV) models -- the Li L6, Li L7, Li L8, Li L9 -- as well as the all-electric Li Mega MPV (multi-purpose vehicle).
理想汽車表示，這是爲慶祝公司成立九週年而推出的。該公司目前銷售L系列增程電動車（EREV）車型——理想L6、理想L7、理想L8、理想L9，以及全電動理想MEGA多功能車（MPV）。
The RMB 17,000 limited-time offer includes a limited-time gift package worth up to RMB 7,196, as well as previously available RMB 5,000 option fund and RMB 5,000 7-kW charging post.
限時優惠包括高達7196元的限時禮包和之前可用的5000元選項基金和5000元7 kW充電樁。
The 0 down payment purchase option is new, and Li Auto said the annualized rate is as low as 2.5 percent, and the cost to consumers can be as low as RMB 154 per day.
0元購車方案是全新推出的，理想汽車表示年化利率低至2.5%，消費者的費用每天可低至154元人民幣。
Li Auto saw strong sales growth last year, achieving a record 50,353 vehicle deliveries in a single month last December.
去年，理想汽車銷售增長強勁，12月份實現了單月50,353輛車的記錄。
However, it took a sharp turn for the worse after launching the Li Mega on March 1, delivering less than 30,000 units in both March and April.
然而，在3月1日推出理想MEGA之後，銷售形勢急轉直下，3月和4月銷量均不足3萬輛。
In the second quarter, Li Auto delivered 108,581 vehicles, up 25.48 percent year-on-year and up 35.05 percent from the first quarter.
第二季度，理想汽車交付了108,581輛車，同比增長25.48%，環比增長35.05%。
Li Auto is currently ramping up its charging infrastructure in preparation for the launch of more BEVs next year.
理想汽車目前正在加速擴建其充電基礎設施，爲明年推出更多純電動車型做好準備。
As of today, Li Auto has 618 supercharging stations offering about 3,000 charging piles, according to data compiled by CnEVPost. It aims to have more than 2,000 supercharging stations by the end of this year and 5,000 by the end of 2025.
據CnEVPost彙編的數據顯示，截至今日，理想汽車擁有618個超級充電站，提供約3000個充電樁。該公司計劃在今年年底前擁有2000個超級充電站，並在2025年底前擁有5000個超級充電站。
The company had planned to launch three additional BEV models later this year, but they were pushed back to the first half of next year.
該公司原計劃在今年晚些時候推出三款純電動車型，但已被推遲至明年上半年。
A sufficient number of self-operated supercharging piles are necessary for selling all-electric SUVs at this stage, Li Auto management said in a May 20 earnings call.
理想汽車管理層在5月20日的業績會上表示，現階段對於銷售全電動SUV來說，自營超級充電樁的數量足夠。
Li Auto reportedly merges sales and delivery teams for higher volume
據報道，理想汽車合併銷售與交付團隊，以增加成交量。
譯文內容由第三人軟體翻譯。