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Tubi Enters the UK Streaming Landscape With a Free, Diverse and Massive Collection of Movies and TV

Tubi Enters the UK Streaming Landscape With a Free, Diverse and Massive Collection of Movies and TV

Tubi通過一個免費、多元化、龐大的電影和電視劇收藏進入英國流媒體市場
福克斯公司 ·  07/01 12:00

The US and Canada's Most Watched Free TV and Movie Streaming Service Launches in the UK with Market-Leading Content Library of over 20,000 Movies and TV Episodes

美國和加拿大最受歡迎的免費電視和電影流媒體概念現已在英國推出,擁有市場領先的超過20,000部電影和電視劇集的內容庫。

LONDON, 2 July 2024 – Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced its launch in the UK. Tubi has built exciting momentum in North America by engaging viewers with a free, personalized streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the fastest growing U.S. streaming service since its debut on the Nielsen Gauge just over a year ago.

2024年7月2日倫敦報道Tubi(www.tubi.tv),即Fox Corporation(納斯達克:FOXA,FOX)的廣告支持流媒體概念,今天宣佈在英國推出。 Tubi通過提供免費個性化流媒體概念,並提供大量暢銷電影,受歡迎的電視劇集和專有的Tubi原創節目,在北美地區取得了令人興奮的勢頭。自去年在尼爾森計分器上首次亮相以來,Tubi已成爲增長最快的美國流媒體概念,現擁有近8000萬月活躍用戶。

"Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences," said Anjali Sud, CEO of Tubi. "We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we're committed to listening to what resonates with UK fans, and bringing them more and more of what they love."

“在過去的十年中,Tubi已經在北美地區磨練了我們對於廣泛,免費和有趣的流媒體概念的理解,我們認爲現在是把這個配方帶給英國觀衆的完美時機,” Tubi的CEO Anjali Sud說。“我們將推出英國最大且最多樣化的內容庫之一,旨在讓觀衆沉浸在從大片到原創故事再到珍藏GEM的一切。更重要的是,我們致力於傾聽英國粉絲的共鳴,爲他們帶來更多他們喜歡的內容。”

Tubi will launch with over 20,000 movies and TV episodes on-demand, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a robust slate of exclusive Tubi Originals. Tubi's content library in the UK pairs some of the best Hollywood films with modern British classics, and offers series with well-known UK TV franchises alongside new areas of discovery – from Bollywood and Nollywood to Arthouse Cinema.

Tubi將提供超過20,000部點播電影和電視劇集,並配有來自迪士尼,獅門,NBC環球和索尼影業等主要全球分銷商的策劃內容,以及大量獨家的Tubi原創劇集。 Tubi在英國的內容庫將好萊塢最佳電影與現代英國經典電影相得益彰,並提供衆所周知的英國電視特許經營權系列以及新的發現領域 - 從寶萊塢和尼日利亞電影到藝術電影。

"At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms," said David Salmon, EVP and Managing Director of International at Tubi. "We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world."

“在傳統節目感覺同質化的時候,並且找到要觀看的內容感覺像是一項瑣事時,Tubi有效地提供了超越單一文化的愉悅,吸引了不同種群與活力粉絲,” Tubi國際業務執行副總裁兼董事David Salmon說。“我們相信可以構建一個非常廣泛的、文化有遠大抱負的服務,將英國觀衆置於中心,讓他們享受來自全球的精彩娛樂,讓其變得有趣、讓其變得容易。”

Tubi is purpose-built to help audiences find the content they love. The platform uses sophisticated machine learning to deliver personalised experiences that make content discovery both surprising and delightful. Tubi is also committed to a 100% free ad-supported model that offers viewers frictionless onboarding and a low ad load. In the coming weeks, Tubi will be available for UK viewers to access as a free application on every major connected TV platform, iOS and Android smartphones, and on the web.

Tubi的設計目的是幫助觀衆找到他們喜歡的內容。該平台使用先進的機器學習技術提供個性化的體驗,使內容發現一直令人驚喜和愉悅。Tubi還致力於100%的免費廣告支持模式,爲觀衆提供無摩擦的登陸體驗和降低廣告負荷。在接下來的幾周內,Tubi將作爲一款免費應用程序在所有主要連接電視平台、iOS和Android智能手機以及Web上提供給英國觀衆。

Tubi has established itself as a bold challenger brand in the U.S. where it most recently tied Disney+ in total viewing time according to Nielsen's The Gauge Report and continued to be the #1 AVOD player. Tubi will bring its playful personality to the UK with a creative marketing campaign launching on 15 July. The campaign, "Watch what you actually want to watch" aims to combat entertainment snobbery and traditionalism – Tubi believes in taking the guilt out of guilty pleasure viewing.

Tubi已經在美國樹立了一支勇敢的挑戰者科技品牌,最近在尼爾森的Gauge報告中與Disney+並列總觀看時間,並繼續保持#1 AVOD播放器。 Tubi將在7月15日推出具有創新科技營銷活動。該活動名爲“看你想看的”,旨在反擊娛樂貴族和傳統主義 - Tubi相信在享受舒適的娛樂觀看方面沒有罪惡感。

For more information, visit www.tubi.tv or contact our media relations team.

有關詳細信息,請訪問www.tubi.tv或者聯繫我們的媒體關係團隊。

For more information:

欲了解更多信息:

Eat the Fox PR

媒體關係團隊:Eat the Fox PR

About Tubi

關於Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalised experience and the world's largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company's digital businesses.

Tubi是美國最受歡迎的免費電視和電影流媒體概念,致力於爲所有人提供所有世界故事的訪問。公司通過個性化體驗和超過250,000部電影和電視劇集的全球最大內容庫,以及不斷增長的獨家原創和超過250個直播頻道吸引多樣化的觀衆。Tubi是Fox Corporation的Tubi Media Group部門的一部分,該部門負責監督公司的數字業務。

譯文內容由第三人軟體翻譯。


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