Apple's Next-Gen Vision Pro To Feature Major Design And Price Changes: Here's What We Know So Far
Apple's Next-Gen Vision Pro To Feature Major Design And Price Changes: Here's What We Know So Far
Apple Inc. (NASDAQ:AAPL) is reportedly working on the next generation of its Vision Pro headset, with rumors suggesting significant changes in design and pricing.
據報道，蘋果公司（NASDAQ:AAPL）正在研發下一代Vision Pro頭顯，謠言稱其設計和價格將發生重大變化。
What Happened: The tech giant is developing two variants of the second-generation headset. One version is expected to be a premium option, improving upon the first Apple Vision Pro, while the other is anticipated to be a more affordable, consumer-grade edition.
科技巨頭正在研發第二代頭顯的兩個版本。其中一個版本預計將是高端選項，改進第一代蘋果Vision Pro，而另一個版本則預計將是更實惠的消費版。
Apple's first-generation headset, launched at WWDC 2023 and released in February 2024, has been praised for its design and utility in sectors like healthcare. However, its $3,500 price tag has reportedly hindered sales.
蘋果的第一代頭顯於2023年WWDC發佈，並於2024年2月發佈，因其在醫療等領域的設計和實用性備受好評。然而，其售價高達3500美元，據報道這一因素影響了其銷售。
Rumors suggest that the consumer-grade version of the Apple Vision Pro follow-up could be significantly cheaper. Apple is reportedly aiming to reduce the bill of materials to half of what Vision Pro costs, potentially bringing the price down to between $1,500 to $2,500.
據傳言，蘋果Vision Pro的消費級版本可能會大幅降價。蘋果據稱正在努力將零部件成本降低到原來的一半，可能會將價格降至1500-2500美元之間。
To achieve this cost reduction, Apple may make significant cuts to some of its highest-priced components, such as the camera and sensor array, the use of two Apple Silicon chips, and twin 4K microLED displays. The new headset might also feature a simpler headband design and the use of AirPods for spatial audio.
爲了實現這種成本降低，蘋果可能會大幅削減一些價格最高的部件，比如相機和傳感器陣列、使用兩個蘋果硅芯片和兩個4K微型LED顯示器。新頭顯也可能採用更簡單的頭帶設計和AirPods進行空間音頻功能。
The tech giant could also eliminate the EyeSight display, which shows the user's eyes externally, and reduce the specifications of the internal virtual reality screens.
科技巨頭還可能取消EyeSight顯示，該顯示屏可以在外部顯示用戶的眼睛，並降低內部虛擬現實屏幕的規格。
Moreover, unlike the first-generation Apple Vision Pro, which can operate independently, the next version might need to be tethered to a host device like an iPhone or Mac. This could help reduce onboard processing costs and introduce a "tier" system into the range.
此外，與第一代蘋果Vision Pro可以獨立運行不同，在下一版本中可能需要連接到像iPhone或Mac這樣的主機設備。這可能有助於降低板載處理成本並引入固定等級系統。
As for the next premium Vision Pro model, last month it was reported that Apple's follow-up to the headset's high-end model has been halted, in favor of developing a more affordable alternative, reported AppleInsider (via The Information).
至於下一代高端Vision Pro型號，據AppleInsider（通過The Information）報道，蘋果已經停止了該型號頭顯的跟進開發，改爲開發更實惠的替代方案。
The tech giant is also reportedly working on reducing the weight of future Vision Pro headsets after considering feedback from many users.
據稱蘋果根據許多用戶的反饋意見，還正在努力降低未來Vision Pro頭顯的重量。
Why It Matters: In June 2023, Apple shares briefly surpassed the previous record of $182.94 set on January 4, 2022, reaching a new all-time high of $184.95. However, after the company unveiled its first augmented reality headset, the Apple Vision Pro, shares unexpectedly pulled back, contrary to many expectations.
2023年6月，蘋果股價短暫突破了1月4日2022年創下的182.94美元的歷史記錄，達到了新的歷史高點184.95美元。然而，在公司發佈首款增強現實頭顯——蘋果Vision Pro之後，股價不如預期地回落了。
Last week, the company started selling its mixed-reality headset in China. However, the product's price, approximately 18% higher than in the U.S., has ignited a debate among consumers.
上週，該公司在中國開始銷售其混合現實頭顯。然而，該產品的價格比美國高出約18％，引發了消費者之間的爭論。
In May earlier this year, Apple reported its second-quarter results that outperformed muted goals. The tech giant reported quarterly revenue of $90.75 billion, a 4% decrease year-over-year, and quarterly earnings per diluted share of $1.53, according to Benzinga Pro data.
今年5月，蘋果公司公佈了其第二季度業績，超出了市場預期。根據Benzinga Pro的數據，這家科技巨頭報告的季度收入爲907.5億美元，同比下降4％，每股攤薄後每股盈利1.53美元。
Check out more of Benzinga's Consumer Tech coverage by following this link.
查看更多Benzinga的消費技術報道，請點擊此鏈接關注此鏈接以獲取更多信息.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本文部分內容使用了Benzinga Neuro的幫助。此內容是通過AI工具部分製作的，並由Benzinga編輯進行了審查和發佈。
Photo courtesy: Shutterstock
圖片來源：shutterstock
譯文內容由第三人軟體翻譯。