Apple Hardware Now Lasts Longer And This Is Making The iPhone Maker Pivot Toward AI And Software, Says Mark Gurman
Apple Hardware Now Lasts Longer And This Is Making The iPhone Maker Pivot Toward AI And Software, Says Mark Gurman
Apple Inc. (NASDAQ:AAPL) is reportedly focusing more on artificial intelligence and software as its hardware innovation slows down.
據報道，隨着蘋果硬件創新放緩，其正在更加專注於人工智能和軟件。
What Happened: In his latest weekly "Power On" newsletter, Bloomberg columnist Mark Gurman said that Apple's devices are now designed to last longer, making it harder to entice consumers to upgrade regularly.
發生了什麼：在他最新的每週"Power On"簡報中，彭博專欄作家馬克·格曼表示，蘋果的設備現在設計得更耐用，這讓吸引消費者定期升級變得更加困難。
The company's latest report on product longevity reveals that devices from as far back as 2017 can still run Apple's current operating systems.
公司最新的產品壽命報告顯示，2017年的設備仍然可以運行蘋果的當前操作系統。
This trend has led to a decline in sales over the past six quarters, but it has also opened up opportunities for Apple to focus on software and AI. The upcoming iPhone 16 lineup, for instance, will not feature significant hardware changes but will require a recent model for users to access new Apple Intelligence features.
這種趨勢導致過去六個季度銷售下降，但也爲蘋果專注於軟件和人工智能開闢了機會。例如，即將推出的iPhone 16系列不會有重大的硬件改變，但用戶需要使用近期型號才能訪問新的蘋果智能功能。
Apple's AI capabilities, including an upgraded version of Siri, are expected to be a major selling point for the iPhone 16. Similarly, new software enhancements could encourage Mac and iPad users to upgrade their devices.
蘋果的人工智能能力，包括升級版的Siri，預計將成爲iPhone 16的主要賣點。同樣，新的軟件增強功能可能會鼓勵Mac和iPad用戶升級其設備。
"Though Macs from seven years ago will still run the next version of the Mac operating system — macOS Sequoia — features like iPhone Mirroring and Game Mode require newer hardware," the analyst noted.
分析師指出：“儘管七年前的Mac仍將運行下一個Mac操作系統 - macOS Sequoia，但iPhone鏡像和遊戲模式等功能需要更新的硬件。”
As hardware upgrades slow down, Apple is also expected to rely more on service fees and subscriptions for revenue. The company is exploring the potential of turning AI features and other software into paid services, which could eventually lead to offerings like "Apple Intelligence+," Gurman noted.
隨着硬件升級放緩，蘋果預計將更多地依賴服務費和訂閱費用來獲得營業收入。該公司正在探索將人工智能功能和其他軟件變成付費服務的潛力，這最終可能會導致“Apple Intelligence+”等產品的推出，格曼指出。
Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.
訂閱 《Benzinga技術趨勢電子報》 ，即可獲得所有最新技術發展信息。爲了讓您的收件箱收到所有最新的技術發展，請訂閱《芝加哥商業新聞》的科技趨勢新聞簡報。獲取最新技術發展動態，請訂閱我們的簡報。
Why It Matters: Apple's choice to restrict features such as a supercharged Siri, image editing enhancements, and text-related improvements, to its latest iPhone models has ignited debates about the company's intentions and the effects on its user base.
爲什麼很重要：蘋果選擇將超級Siri、圖像編輯增強和與文本相關的改進等功能限制在其最新的iPhone型號上，引發了有關公司意圖和對其用戶群的影響的爭議。
Earlier this month, Apple's top executives said that limiting Apple Intelligence features was not a tactic to boost iPhone sales. The features, part of iOS 18, iPadOS 18, and macOS Sequoia, leverage on-device, generative large-language models to enhance the user experience across Apple devices.
本月早些時候，蘋果的高管表示，限制蘋果智能功能並非爲了提高iPhone銷售額。這些功能是iOS 18、iPadOS 18和macOS Sequoia的一部分，利用設備內、生成大型語言模型來增強跨蘋果設備的用戶體驗。
"You could, in theory, run these models on a very old device, but it would be so slow that it would not be useful," said Apple's AI/machine learning head John Giannandrea.
蘋果的人工智能/機器學習負責人約翰·吉安德里亞說：“理論上，您可以在非常老的設備上運行這些模型，但速度會非常慢，無法發揮作用。”
Photo courtesy: Shutterstock
圖片來源：shutterstock
Check out more of Benzinga's Consumer Tech coverage by following this link.
查看更多Benzinga的消費技術報道，請點擊此鏈接關注此鏈接以獲取更多信息.
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
免責聲明：本文部分內容使用了Benzinga Neuro的幫助。此內容部分由Benzinga Neuro幫助製作，並由Benzinga編輯審核併發布。
譯文內容由第三人軟體翻譯。