As the Worldwide Olympic TOP Partner of the Olympic Games for e-commerce platform services, AliExpress unveiled its latest global advertisement campaign, "Find Your Sport," at the Olympic Qualifier Series 2024 in Budapest ahead of the Olympic Games Paris 2024. The advertisement highlights that AliExpress has seen more than 161 million purchases of sporting-related goods and enabled consumers from around the world to actively engage in sports in the past five years*.
The new campaign, "Find Your Sport," brings to life the spirit of sports and its ability to bring people together to create connections, shared experiences and memories. The campaign showcases the power of sports on and off the pitch, illustrating how it can empower and inspire people through the inclusive nature of sports.
Albert Zhu, Head of Global Marketing, AliExpress said, "We believe this campaign underscores the values of the Olympic Movement by demonstrating the power of sports. This campaign is designed to inspire the sporting dreams and passions of people around the world."
During the four-day event in Budapest, where athletes competed to secure their spot for Paris 2024, AliExpress showcased its new campaign in its pop-up during the festival-style event. Visitors to the AliExpress booth were able to try out their skills on a skateboard-themed simulation.
In 2020, AliExpress launched its Olympic Games activation as part of the International Olympic Committee's (IOC) long-term partnership with Alibaba Group, which started in 2017. With consumers in more than 100 countries and regions, AliExpress will further the reach of the Olympic Movement and help Olympic stakeholders engage with fans around the world.
Continued commitment and investment globally
AliExpress continues to invest in its premium service AliExpress Choice, which offers consumers great selection, speedy shipping and hassle-free returns** as well as millions in discounts and deals during the Olympic Games Paris 2024.
作爲奧運會電子商務平台服務的全球奧運頂級合作伙伴,速賣通在2024年巴黎奧運會之前在布達佩斯舉行的2024年奧運會預選賽系列賽上推出了其最新的全球廣告活動 “Find Your Sport”。該廣告強調,在過去五年中,速賣通購買了超過1.61億件體育相關商品,並使來自世界各地的消費者能夠積極參與體育運動*。
這項名爲 “Find Your Sport” 的新活動將體育精神及其將人們聚集在一起以建立聯繫、共享體驗和回憶的能力變爲現實。該活動展示了體育在場內外的力量,說明了體育如何通過體育的包容性質賦予人們權力和激勵人們。
速賣通全球營銷主管艾伯特·朱說,”我們認爲,該活動通過展示體育的力量來強調奧林匹克運動的價值觀。該活動旨在激發世界各地人們的運動夢想和激情。”
在布達佩斯舉行的爲期四天的賽事中,運動員們競相爭奪2024年巴黎奧運會的席位,速賣通在節日式活動期間的彈出窗口中展示了其新活動。速賣通展位的參觀者可以在以滑板爲主題的模擬遊戲中嘗試他們的技能。
2020年,作爲國際奧委會(IOC)與阿里巴巴集團長期合作的一部分,速賣通啓動了奧運會活動,該合作始於2017年。速賣通的消費者遍佈100多個國家和地區,將擴大奧林匹克運動的影響力,並幫助奧運利益相關者與世界各地的粉絲互動。
持續的全球承諾和投資
速賣通繼續投資其優質服務 AliExpress Choice,該服務爲消費者提供豐富的選擇、快速的送貨和無憂的退貨**,以及2024年巴黎奧運會期間數百萬美元的折扣和優惠。