Krispy Kreme's 'F.R.I.E.N.D.S' Frenzy: New UK-Exclusive Doughnuts Spark Outcry Among US Fans
Krispy Kreme's 'F.R.I.E.N.D.S' Frenzy: New UK-Exclusive Doughnuts Spark Outcry Among US Fans
Krispy Kreme Inc (NASDAQ:DNUT) faces a sticky situation as it launches four new "F.R.I.E.N.D.S"-themed doughnuts, tantalizingly named after iconic show moments, like "WE WERE ON A COFFEE BREAK" and "HOW YOU DOIN'?". The twist? These treats are exclusively available in the UK, leaving American fans feeling glazed and confused.
Krispy Kreme公司（納斯達克股票代碼：DNUT）推出了四款以“六人行”爲主題命名的新甜甜圈。 這些誘人的新品名字都與這部標誌性電視劇的經典橋段密切相關，如“我們當時只是在休息”和“你好嗎 ”。 但有一個曲折：這些甜品僅在英國獨家提供，美國的粉絲們因此感到捉摸不透。
The announcement, filled with Friends references, exclaimed, "COULD WE 'BE' ANY MORE EXCITED?!?!" However, the excitement quickly turned to disappointment for U.S. fans as they realized these delicious tributes to the beloved TV show are not available in America. One Reddit user expressed surprise at the news, commenting, "Wait – they better do this in the US."
這份聲明充滿了《六人行》的引用語，宣稱：“我們還能更興奮嗎?!?! ” 然而，對於美國的粉絲而言，這份充滿了對電視劇的喜愛之情的聲明實際上很快就變成了失望，因爲這些美味的甜甜圈在美國是買不到的。 一位Reddit用戶對此表示驚訝，並發表評論：“等等-他們最好在美國也提供。”
The limited-time offering is set to run until July 21, leaving fans across the pond craving a taste of their favorite show.
這個限時推出的甜甜圈將持續到7月21日，讓英國和美國的兩岸粉絲都口水直流，對這款甜點趨之若鶩。
Krispy Kreme's decision to launch these doughnuts only in the UK comes amid a challenging period for the company's stock, which is down 15.97% over the past year and is 21.54% lower year-to-date.
Krispy Kreme決定僅在英國銷售這些甜甜圈，此時公司股票正面臨着一個艱難時期，過去一年下跌了15.97％，年初至今下跌了21.54％。
Despite this setback, Krispy Kreme is banking on its partnership with McDonald's to sweeten its prospects, aiming to double its presence in McDonald's Corp (NYSE:MCD) restaurants nationwide by 2026.
儘管如此，Krispy Kreme仍然寄希望於與麥當勞的合作，試圖通過2026年在麥當勞餐廳內的存在實現規模翻番，從而改善前景。
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However, market challenges loom, including concerns over the impact of the Ozempic weight loss trend on sugary treat demand. Krispy Kreme's stock is currently experiencing slight buying pressure, with mixed technical indicators suggesting a stagnant trend.
然而，市場面臨許多挑戰，包括有關Ozempic減肥趨勢對糖果市場需求的影響引發的擔憂。 Krispy Kreme的股票目前正在經歷輕微的買盤壓力，不過技術指標的混合信號表明它處於停滯狀態。
As Krispy Kreme navigates these challenges and aims to capitalize on its McDonald's partnership, the FRIENDS doughnut situation serves as a reminder of the importance of understanding local markets and the power of nostalgia in consumer preferences.
Krispy Kreme在應對這些挑戰並試圖利用其與麥當勞的合作機會時，友情甜甜圈的情況提醒我們了解本地市場的重要性以及消費者偏好中懷舊情感力量的重要性。
Will Krispy Kreme find a way to satisfy its American fans' cravings and boost its stock performance? Only time will tell.
Krispy Kreme會找到一種方式滿足美國粉絲的口腹之慾並提高股票表現嗎？只有時間才能告訴我們。
Photo: Shutterstock
Photo: shutterstock
譯文內容由第三人軟體翻譯。