Apple Could Partner With Japanese Firms Like Canon To Amplify Vision Pro's Reach, Says Lead Developer
Apple Could Partner With Japanese Firms Like Canon To Amplify Vision Pro's Reach, Says Lead Developer
Apple Inc. (NASDAQ:AAPL) intends to join forces with Japanese companies, including Canon, to bolster the development and popularity of its first-generation mixed-reality headset Vision Pro.
蘋果公司（NASDAQ:AAPL）打算與包括佳能在內的日本公司合作，增強其第一代混合現實頭盔Vision Pro的開發和普及。
What Happened: Pre-orders for the new mixed-reality headset started in Japan on Friday, with sales expected to kick off on June 28, reported Nikkei citing the executive who spearheaded the product's development.
據日本經濟新聞援引該產品開發負責人的話報道稱，新的混合現實頭盔的預購已於週五在日本開始銷售，預計將於6月28日開啓銷售。
"Apple Vision Pro has the highest quality displays pretty much that a consumer can buy, so we can deliver an entertainment experience that is better than anything else," said Mike Rockwell, vice president of Apple's Vision Products Group.
蘋果的Vision Products Group副總裁Mike Rockwell表示：“Apple Vision Pro基本上擁有消費者可以購買的最高質量顯示器，因此我們可以提供比其他任何產品更好的娛樂體驗。”
Apple is also pushing forward spatial video technology in collaboration with Japanese firms. Canon is preparing to release a 3D camera lens that will be compatible with the Vision Pro, broadening content creation possibilities beyond Apple's cameras.
蘋果還在與日本企業推動空間視頻技術。佳能正在準備發佈與Vision Pro兼容的3D攝像頭鏡頭，擴大了除蘋果相機之外的內容創作可能性。
Over 2,000 spatial apps have been custom-made for the Vision Pro, and the headset's operating system, visionOS, is compatible with over 1.5 million iOS and iPadOS apps. Apple is also promoting the creation of more Vision Pro apps, including at a hub in Japan, the report noted.
超過2000個空間應用程序已定製爲Vision Pro，而頭戴式設備的操作系統visionOS與超過150萬個iOS和iPadOS應用程序兼容。據報道，蘋果還在日本的一箇中心推動更多的Vision Pro應用程序的創建。
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Why It Matters: Last month, CNBC Mad Money host Jim Cramer expressed his satisfaction with the product's high price point. The headset has found use cases in various sectors, including healthcare, where it has become a preferred tool for surgeons performing "keyhole" surgeries.
爲什麼重要：上個月，CNBC Mad Money節目主持人吉姆·克雷默（Jim Cramer）對該產品高昂的價格表示滿意。頭戴式設備在多個行業中都發現了使用情況，包括醫療保健，在那裏它已成爲進行“鑰匙孔”手術的首選工具。
Despite the absence of official sales figures from Apple, the market excitement surrounding the Vision Pro has notably diminished. Reports indicate that the company has reduced production due to low demand.
儘管蘋果尚未公佈官方銷售數據，但市場對Vision Pro的熱情顯著降低。報告顯示，由於市場需求低迷，該公司已經減少了產量。
Additionally, the headset's value on the secondhand market seems to be dropping, with lightly used base models being sold on eBay for $1,000 or more below the original price.
此外，二手市場上Vision Pro的價值似乎正在下降，輕微使用的基本型號在ebay上的售價比原價低1000美元或更多。
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圖片來自shutterstock。
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