Clinch Accelerates Albertsons Media Collectives' Expansion Into CTV
Clinch Accelerates Albertsons Media Collectives' Expansion Into CTV
Successful Pilot Campaign Features Clinch's Robust Ad Serving and Personalization Capabilities Applied to Premium CTV Inventory
成功的試點活動展示了Clinch強大的廣告投放和個性化能力，應用於優質CTV庫存。
NEW YORK, June 14, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective's expansion into Connected TV (CTV).
2024年6月14日，紐約/美通社——Clinch是動態廣告投放和個性化領域的領軍者，也是全渠道廣告激活平台Flight Control的創始人。今天宣佈，該公司將成爲全渠道廣告服務器和DCO合作伙伴，爲艾伯森媒體集團（Albertsons Media Collective）擴展連通電視（CTV）提供支持。
Albertsons Media Collective, the retail media arm for Albertsons Companies, launched Collective TV to unlock the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV. The use of Clinch's technology enables clients of The Collective to activate highly customized CTV ad experiences, similar to the level of customization they already receive in display and online video campaigns (for purposes like highlighting their store convenience relevant to the consumers' location, and eventually available inventory, pricing and more).
艾伯森媒體集團是艾伯森公司的零售媒體部門，推出“連通電視”解鎖零售媒體和電視的綜合價值，爲廣告客戶提供現代化的貨幣化投放、測量和優化服務，跨流媒體、數字視頻以及即將推出的線性電視。藉助Clinch的技術，The Collective的客戶可以激活高度定製的CTV廣告體驗，類似於他們在展示和在線視頻廣告（如強調他們商店的便利性與消費者的位置相關，並最終獲得可用庫存、定價等目的）。
"A Brand's ad strategy shines brightest when premium CTV viewership connects to Albertsons Cos.' shopper behavior. It completely redefines what it means to create a relevant viewing experience," said Evan Hovorka, VP Product Innovation at Albertsons Media Collective. "When you layer in Clinch's dynamic creative and the ability to serve everywhere, especially across premium CTV inventory, you reach the holy grail of data-driven personalization at scale".
艾伯森公司媒體集團副總裁兼產品創新副總裁埃文·霍沃卡（Evan Hovorka）表示：“當高端CTV觀衆群體與艾伯森公司的購物者行爲相連時，品牌的廣告策略最爲閃耀。這完全重新定義了創建相關觀看體驗的意義。當你使用Clinch的動態創意以及在所有領域（特別是跨質量CTV存貨）服務的能力時，你就可以實現規模化的數據驅動個性化投放的聖盃。”
Campbell's Snacks, a division of the Campbell Soup Company, was the first of several CPG clients opting to extend their media buys with The Collective's CTV offering. The brand's pilot campaign supported their brand partnership with Major League Soccer (MLS) as the official snack sponsor with dynamic ads that were curated to drive sales of select snack brands across participating Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME Markets and Shaw's Supermarkets.
金寶湯公司（Campbell Soup Company）的子公司Campbell's Snacks是首批選擇通過The Collective的CTV提供擴大媒體購買機會的快消品客戶之一。該品牌的試點活動支持其與Major League Soccer（MLS）的品牌合作，作爲官方零食贊助商，通過策劃能夠推動在艾伯森公司旗下的商店（包括Albertsons、Safeway、Vons、Jewel-Osco、ACME Markets和Shaw's Supermarkets）的選擇性零食品牌銷售的動態廣告。
"We are excited to support The Collective's innovative expansion into a new media channel," said Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch. "They have already seen great success with their retail media network and CTV only adds to their value of offering a holistic omnichannel solution for their clients".
Clinch的業務拓展和戰略合作負責人夏爾·麥金託什（Charel MacIntosh）表示：“我們很高興支持The Collective的創新擴展到新的媒體領域。他們已經通過零售媒體網絡取得了巨大的成功，而CTV只會增加他們爲客戶提供全面綜合渠道解決方案的價值。”
To learn more about Clinch's support of Collective TV, or its Connected TV solutions, contact [email protected].
要了解Clinch對Collective TV的支持或其連通電視解決方案的信息，請聯繫[email protected]。
About Clinch
Clinch is the recognized leader in omnichannel ad serving. The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences across all channels, driving best-in-class performance and ROI. Flight Control, Clinch's Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single platform that makes them massively more productive, efficient, and profitable. In everything Clinch does, it automates workflows and leverages data to personalize and optimize display and video ad experiences at scale, across programmatic, CTV, social media, in-app, audio, and Digital Out of Home (DOOH). For more information visit:
關於Clinch
Clinch是全渠道廣告投放領域的領先者。該公司的基於AI的動態個性化技術爲所有渠道提供定製廣告體驗，推動最佳性能和回報率。Clinch的全渠道廣告激活平台Flight Control，使廣告代理商和品牌管理整個廣告投放生命週期（從策略到激活和測量）的管理，只需一款平台就可大幅提高生產力、效率和盈利能力。在Clinch所做的一切工作中，它會自動化工作流程，並利用數據在規模上個性化和優化展示和視頻廣告體驗，跨程序化、CTV、社交媒體、應用程序、音頻和數字戶外廣告（DOOH）。有關更多信息，請訪問：
Michael Vaughan
來源：Clinch
Clinch是全渠道廣告投放方面的領導者。該公司基於人工智能的動態個性化技術可跨所有渠道提供定製的廣告體驗，提高最佳性能和回報率。Clinch 的全渠道廣告活動平台 Flight Control 可使代理商和品牌管理整個廣告活動生命週期，從策略到激活和度量，使用單一平台極大提高了生產力、效率和盈利能力。Clinch 在所有方面自動化工作流程並利用數據，可在規模化情況下個性化和優化顯示和視頻廣告體驗，包括程序化廣告、CTV、社交媒體、應用內、音頻和數字戶外（DOOH）。欲了解更多信息，請訪問網站：
About Albertsons Media Collective
Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 34 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our customers.
關於艾伯森媒體集團
艾伯森媒體集合是立足於連接，技術和創新的下一代零售媒體網絡。作爲美國最大的食品和藥品零售商之一艾伯森公司的零售媒體部門，我們在美國34個州和哥倫比亞特區的2200多個地點與消費者聯繫。通過公司創新、與領先品牌的合作，結合先進的傳遞平台和高度針對性的營銷解決方案，我們爲客戶提供各種計劃，以便在最重要的時候與購物者互動，利用複雜的第一方數據推動零售銷售，並最大化品牌影響，以最大限度地服務我們的客戶。
Media Contact
Michael Vaughan
[email protected]
(813) 210-1706
媒體聯繫人
Michael Vaughan
[email protected]
(813) 210-1706
SOURCE Clinch
SOURCE Clinch
譯文內容由第三人軟體翻譯。