Oreo Maker Mondelez Aims To Keep Chocolate Affordable Amid Rising Cocoa Cost
Oreo Maker Mondelez Aims To Keep Chocolate Affordable Amid Rising Cocoa Cost
Mondelez International Inc. (NASDAQ:MDLZ), known for its iconic Toblerone bars and Oreo cookies, is strategically positioning itself to maintain chocolate sales by keeping prices consumer-friendly amid volatile cocoa market conditions.
以其標誌性的Toblerone巧克力和奧利奧餅乾而聞名的億滋國際公司（納斯達克：MDLZ）正在戰略地定位自己，通過在動盪的可可市場條件下保持消費友好的價格來維持巧克力銷售。
The approach aims to sustain demand even as the company anticipates a decrease in cocoa costs.
該策略旨在維持市場需求，即使公司預計可可成本將下降。
During a recent virtual conference hosted by Evercore ISI, Bloomberg reported that CFO Luca Zaramella expressed optimism about declining cocoa prices in the upcoming year, which could alleviate some cost pressures on chocolate production.
在Evercore ISI舉辦的最近一次虛擬會議上，Bloomberg報道稱，首席財務官Luca Zaramella對未來一年可可價格下降表示樂觀，這可能可以緩解巧克力生產的一些成本壓力。
The backdrop to Mondelez's strategy is a huge surge in cocoa prices, driven by poor harvests in major cocoa-producing countries like the Ivory Coast and Ghana.
億滋制定這一策略的背景是可可價格的巨大漲勢，由象牙海岸和加納等主要可可生產國的較差收成驅動。
This has led to a global shortage, prompting prices to more than double this year.
這導致全球出現了短缺，促使巧克力價格在今年翻了一倍以上。
Also Read: Cadbury-, Oreo-Maker Mondelez Receives 337.5M Euro Fine From EU For Anti-Competitive Practices
也閱讀：卡迪bury-，Oreo-Maker Mondelez因反競爭行爲收到歐盟337.5M歐元罰款
Zaramella outlined that the company is closely monitoring cocoa market trends to time their purchases effectively, potentially capitalizing on lower prices.
Zaramella概述說，公司正在密切監控可可市場趨勢，以有效時間地購買，有可能利用低價。
However, he acknowledged a possible temporary mismatch between high cocoa costs and the company's commitment to affordable chocolate pricing.
然而，他承認高可可成本和公司致力於提供經濟實惠的巧克力定價之間可能存在暫時的不匹配。
"The name of the game for us is — particularly in a context where we believe chocolate costs will come down — to go through a potential temporary dislocation and protect volume and share as much as possible," said Zaramella.
"我們的遊戲規則是 - 特別是在我們認爲巧克力成本將會下降的情況下 - 儘可能經歷可能的暫時失誤，保護成交量和份額"，Zaramella說。
Price Action: MDLZ shares closed at $66.10 on Thursday.
股價行情：MDLZ股價週四收於66.10美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 此內容部分使用人工智能工具生成，並由Benzinga編輯審查和發佈。
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Photo by Achmad Agus Ilyas via Shutterstock
圖片由Achmad Agus Ilyas通過shutterstock提供
譯文內容由第三人軟體翻譯。