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How Amazon Prime Video's Ad-Supported Version Reportedly Disrupted Netflix, YouTube, And TV Networks, Forcing OTTs To Slash Prices

How Amazon Prime Video's Ad-Supported Version Reportedly Disrupted Netflix, YouTube, And TV Networks, Forcing OTTs To Slash Prices

據報道,亞馬遜主板視頻的廣告支持版本打亂了奈飛、YouTube和電視網絡的秩序,迫使OTTs大幅削減價格。
Benzinga ·  06/14 19:32
In a significant shift in the streaming ad market, Amazon.com Inc. (NASDAQ:AMZN) has caused a major disruption for Netflix Inc. (NASDAQ:NFLX) by introducing an ad-supported version of its Prime Video service.
亞馬遜公司(NASDAQ:AMZN)在流媒體廣告市場上作出了重大轉變,推出Prime Video服務的廣告支持版本,從而對奈飛(NASDAQ:NFLX)造成了重大幹擾。
What Happened: Amazon's move to convert its entire Prime Video subscriber base to an ad-supported version has led to a significant decrease in ad prices for everyone, including Netflix, Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube, and TV networks, reported The Wall Street Journal. This has impacted the negotiations these platforms are having with advertisers for the upcoming TV season.
發生了什麼:《華爾街日報》報道,亞馬遜轉換其整個Prime Video訂閱用戶爲支持廣告版本的舉動,導致所有人的廣告價格顯著下降,包括奈飛、Alphabet Inc(納斯達克上市公司:GOOG)(NASDAQ:GOOGL)的YouTube以及電視網絡。這對於這些平台正在與廣告商爲即將到來的電視季節進行談判產生了影響。
Netflix has...
奈飛...

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