Roku Eyes Enhanced Advertising Tech - Inks Pact With Fandango To Boost Ad Campaign Analytics
Roku Eyes Enhanced Advertising Tech - Inks Pact With Fandango To Boost Ad Campaign Analytics
Roku, Inc. (NASDAQ:ROKU) announced plans for a new CTV relationship with online movie ticketing service Fandango.
Roku, Inc. (納斯達克:ROKU)宣佈計劃與在線電影票務服務Fandango建立新的CTV關係。
This relationship will enable theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales attribution.
此關係將使劇院廣告商通過Fandango電影票銷售歸因度量其Roku廣告活動的影響。
According to Benzinga Pro, ROKU stock has lost over 27% in the past year. Investors can gain exposure to the stock via ARK Innovation ETF (NYSE:ARKK) and ARK Next Generation Internet ETF (NYSE:ARKW).
據Benzinga Pro稱，ROKU股票在過去一年中下跌超過27%。投資者可以通過ark innovation etf(紐交所:ARKK)和ark next generation internet etf(紐交所:ARKW)獲得該股票的收益。
"As the daily lead-in to television for U.S. households with nearly 120 million people, Roku has the scale and creative canvas to find entertainment enthusiasts and bring studios front and center throughout the Roku moviegoer's journey," said Kristina Shepard, Vice President of Global Advertising Sales, Roku.
“作爲在美國家庭中擁有近1.2億人的電視每日引領者，Roku具有規模和創意畫布，可以找到娛樂愛好者，並將工作室帶到Roku電影觀衆的旅程前沿，”Roku全球廣告業務副總裁Kristina Shepard表示。
Under the pact, Roku is set to join Fandango360, Fandango's advanced marketing insights tool for optimizing marketing spend to boost ticket sales.
根據協議，Roku將加入Fandango360，Fandango的高級市場洞察工具，以優化市場支出，提高電影票銷售。
Roku users frequently visit cinemas, offering advertisers valuable insights. Enhanced advertising ties enable Roku to track campaign impact on consumer behavior, facilitating improved ticket sales.
Roku用戶經常訪問電影院，爲廣告商提供有價值的見解。增強的廣告關係使Roku能夠跟蹤廣告活動對消費者行爲的影響，促進改善電影票銷售。
"Our exciting collaboration with Fandango will give studios valuable insights into their campaigns," Shepard added.
“我們與Fandango的令人興奮的合作將爲工作室提供有價值的見解，”Shepard補充道。
Yesterday, the company unveiled Roku Exchange, an advertising technology solution designed to bridge ad inventory with advertiser demand directly.
昨天，該公司推出了Roku Exchange，這是一種廣告技術解決方案，旨在直接與廣告主需求橋接廣告庫存。
This platform represents a significant advancement in streaming-first advertising technology.
這個平台代表了流媒體廣告技術的重大進步。
"Roku Exchange is the mediation layer that serves ads and enriches impressions, based on Roku data from over tens of millions of streaming households," said Louqman Parampath, VP of Product Management, Roku.
“Roku Exchange是調解層，它基於Roku超過數千萬個流媒體家庭的數據，在服務廣告並充實印象方面提供支持。”Roku的VP of Product Management Louqman Parampath說。
Roku Exchange is integrated with the Magnite supply-side platform (SSP), positioning it as a central hub for supply integrations, fair auctions, and ad decisioning within Roku's platform.
Roku Exchange與Magnite供應商平台（SSP）集成，使其成爲供應整合、公平競價和Roku平台內廣告決策的中心樞紐。
Price Action: ROKU shares are trading lower by 4.26% to $53.96 at last check Thursday.
價格行動: ROKU股價正在最後一次檢查時以53.96美元的價格下跌4.26%。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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