Jake Paul Dives Into Men's Skincare With Walmart-Exclusive Brand 'W'
Jake Paul Dives Into Men's Skincare With Walmart-Exclusive Brand 'W'
YouTube personality and professional boxer, Jake Paul, is making a foray into the men's grooming sector with a fresh skincare line, exclusively retailed at Walmart Inc. (NYSE:WMT).
YouTube個人博主兼職業拳擊手Jake Paul推出了面向男性的新護膚品系列，將獨家在沃爾瑪（紐交所：WMT）銷售。
What Happened: Paul unveiled the debut of "W," a skincare brand aimed at men. The personal care collection will showcase products priced below $10 and will be retailed at Walmart, CNBC reported on Wednesday. The brand anticipates expanding its product range on Amazon later this summer.
事件經過：Paul發佈了男士護膚品牌“W”的首播。CNBC在週三報道稱，個人護理系列將展示售價低於10美元的產品，並在沃爾瑪零售。該品牌預計將在今年夏季後期擴大其亞馬遜產品範圍。
Paul voiced his conviction in the opportunity to revolutionize the men's skincare market, which he characterized as "old and outdated." The initial product assortment of "W" will comprise a body wash, body spray, and antiperspirant deodorant, with intentions to incorporate a shampoo, conditioner, face wash, and hair gel in the future.
Paul表示，他堅信有機會革新男士護膚市場，稱其爲“陳舊和過時”。W的最初產品組合將包括沐浴露、身體噴霧和腋下止汗劑，並有意在未來加入洗髮水、護髮素、面部清潔劑和髮膠。
As per Euromonitor, the men's grooming sector was a $28 billion global industry from 2018 to 2023, with an annual compound growth rate surpassing 5%. The Business Research Company anticipates that the men's personal care market will surge to over $100 billion in the forthcoming four years, with an annual compound growth rate nearing 10%.
根據歐睿國際數據，2018年至2023年，男性個人護理所佔的28億美元將以每年超過5％的複合增長率增長。商業研究公司預計，在未來四年內，男性個人護理市場將激增至1000億美元，年複合增長率接近10％。
Paul joins other celebrities such as Dwayne "The Rock" Johnson, John Legend, Idris Elba, and Pharrell Williams who have also recently introduced skincare lines targeting unconventional markets.
Paul加入了其他名人，如Dwayne "The Rock" Johnson、John Legend、Idris Elba和Pharrell Williams等，他們也最近推出了針對非傳統市場的護膚品系列。
Paul is optimistic that his upcoming Netflix fight against Mike Tyson will create a buzz for the brand.
Paul非常樂觀，認爲他即將在Netflix上對陣邁克·泰森的拳擊比賽將爲該品牌創造關注度。
Why It Matters: Jake Paul's venture into the men's skincare market follows his successful foray into other business sectors. In 2023, Paul co-founded Betr, a sports gaming and media company, which hit a $375 million valuation after its latest funding round in March 2024.
重要性：Jake Paul進軍男士護膚市場，是他在其它業務板塊成功進軍的延伸。2023年，Paul聯合創辦了體育遊戲和媒體公司Betr，在2024年3月最新一輪資金募集後，估值達到了3.75億美元。
Moreover, Paul's upcoming boxing match against Mike Tyson, set to be streamed live on Netflix in November, could provide substantial exposure for his new skincare line. This multi-faceted approach to business and entertainment could set a new precedent for influencers looking to expand their brand.
此外，Paul即將在11月份在Netflix上直播的拳擊比賽對陣Mike Tyson，可能爲他的新護膚品牌帶來巨大的曝光。這種多方面的業務和娛樂方式可能爲想要擴大品牌的影響者設立新的先例。
Price Action: Walmart was trading 0.24% lower at $66.15 on Thursday pre-market after closing at $66.31 on Wednesday, according to Benzinga Pro.
價格/行情：根據Benzinga Pro，週三收盤後，沃爾瑪的股價爲66.31美元，在週四盤前交易中下跌了0.24％，現在爲66.15美元。
Image via Shutterstock
圖片來自shutterstock。
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本報道使用Benzinga Neuro生成，並由Pooja Rajkumari編輯
譯文內容由第三人軟體翻譯。