Nike's Bid To Trademark 'Footware' Thwarted By EU Court
Nike's Bid To Trademark 'Footware' Thwarted By EU Court
Nike Inc (NYSE:NKE) encountered a significant legal hurdle in its ongoing efforts to trademark the term "footware" for tech-related products, following a ruling by the General Court of the European Union.
耐克公司(NYSE:NKE)在其爲科技相關產品申請“footware”這一商標的努力中遭遇到了一項重大的法律障礙，歐洲聯盟總部法院做出了裁決，駁回了Nike的商標申請，並命令這家美國運動服裝巨頭承擔Puma所產生的訴訟費用。
This decision came after a challenge from German competitor Puma SE (OTC:PMMAF).
在德國競爭對手彪馬SE(OTC:PMMAF)的挑戰之後，做出了這個決定。
The EU court, the bloc's second-highest judicial authority, not only rejected Nike's trademark application but also mandated that the U.S. sportswear giant cover the legal expenses incurred by Puma.
該法院的判決基於“footware”一詞可能被誤解爲“footwear”，這是一種不能成爲商標的通用術語，據《華爾街日報》報道。
The court's judgment is based on concerns that the term "footware" might be confused with "footwear," a generic term that cannot be trademarked, The Wall Street Journal reported.
Nike打算用“footware”商標來結合“foot”與“software”或“hardware”這些概念，以便爲一系列集成了技術的產品貼上標籤。但是，法院支持Puma的觀點，認爲消費者很容易將該術語誤解爲“footwear”，因此將其歸類爲僅具描述性而非獨特性。
Nike's intent with the "footware" trademark was to bridge concepts of "foot" with "software" or "hardware," aiming to label a range of tech-integrated products.
Nike打算用“footware”商標來結合“foot”與“software”或“hardware”這些概念，以便爲一系列集成了技術的產品貼上標籤。
However, the court sided with Puma's argument that the term could easily be misinterpreted as "footwear" by consumers, thereby categorizing it as merely descriptive rather than distinctive.
但是，法院支持Puma的觀點，認爲消費者很容易將該術語誤解爲“footwear”，因此將其歸類爲僅具描述性而非獨特性。
Also Read: Nike's Multiyear Cost-Cutting Strategy Leads To Layoffs In Europe: Report
另請參閱: 耐克的多年削減成本策略導致歐洲裁員: 報告
This ruling follows various legal challenges against Nike's trademark attempts in multiple jurisdictions.
這項裁定是針對耐克在多個司法管轄區的商標嘗試所面臨的各種法律挑戰。
While Nike previously succeeded in securing the trademark in the U.K. following a 2021 ruling, its efforts faced a setback in the U.S. earlier this year when the Trademark Trial and Appeal Board sided with San Antonio Shoemakers, who argued against the trademark on similar grounds.
儘管Nike在2021年取得了在英國的商標，但其在美國的努力今年早些時候面臨了挫折，當時商標審判和上訴局支持San Antonio Shoemakers的理由反對商標的使用。
Nike has the option to escalate the case to the European Court of Justice, the EU's highest court, should it choose to continue pursuing the trademark.
如果Nike選擇繼續追求商標，它可以將此案件升級到歐洲最高法院——歐洲法院。
Nike stock has lost more than 12% in the last 12 months. Investors can gain exposure to the stock via Vanguard Consumer Discretionary ETF (NYSE:VCR) and Fidelity MSCI Consumer Discretionary Index ETF (NYSE:FDIS).
投資者可以通過週期性消費品ETF-Vanguard(NYSE:VCR)和富達MSCI週期性消費品指數ETF(NYSE:FDIS)獲得耐克的股票暴露，Nike的股票在過去12個月中下跌超過12%。
Price Action: NKE shares are trading higher by 0.53% at $94.18 in premarket at last check Thursday.
股價走勢: NKE股票週四盤前漲0.53%，報94.18美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 此內容部分使用人工智能工具生成，並由Benzinga編輯審查和發佈。
譯文內容由第三人軟體翻譯。