Huge Unveils the Next Wave of Intelligent Experiences
Huge Unveils the Next Wave of Intelligent Experiences
New client projects and executive hires announced
宣佈新客戶項目和高管聘任
New York, NY, June 12, 2024 (GLOBE NEWSWIRE) -- Huge, the design and innovation company under Interpublic Group (NYSE: IPG), announced that for the first time in the company's history, 25 percent of its projects contain AI components. Recent work includes projects with Google, Hublot and newly announced client, Darling Ingredients.
2024年6月12日，美國紐約(GLOBE NEWSWIRE)--設計創新公司Huge隸屬於Interpublic Group，首次宣佈旗下25%的項目包含人工智能元件。最近的項目包括與Google、Hublot以及新公佈的客戶Darling Ingredients合作。“Huge在過去的25年裏擅長於了解科技的發展趨勢，幫助客戶開拓新領域，設計出美觀且以人爲本的體驗，實現增長，”Huge的首席執行官Lisa De Bonis表示，“如今我們同樣也在AI領域努力。利用其強大的能力，提升我們的設計和我們設計的行業定義性的體驗。”Huge不斷增長的AI項目，表明了公司致力於塑造智能體驗的未來。Huge正在利用AI和其他新興技術，創造個性化、上下文感知和目的明確的數字體驗。剛剛公佈的IX合作項目包括：
"For 25 years, Huge has excelled at knowing what's next in technology and helping clients navigate new frontiers to design beautiful, human-centric experiences that unlock growth," said Lisa De Bonis, Chief Executive Officer at Huge. "Today, we're doing the same with AI. Leveraging its power to elevate what we build and how we build industry-defining experiences."
Darling Ingredients: Huge推出了一個全新的旗艦數字體驗，利用完全由人工智能創作的豐富圖像，既提高了生產效率，又提升了品牌價值。Google: Huge正在通過AI改進Google的關鍵詞博客和新聞網站，使Google產品新聞和技巧更易用，爲讀者節省時間，提供價值。Hublot：Huge正在開發第一個“奢華AI”原型，爲增加客戶生命週期價值而提供高度個性化的白手套式體驗。
The Next Wave of Intelligent Experiences
Huge's growing AI project roster underscores the company's commitment to shaping the future of intelligent experiences (IX). By leveraging AI and other emerging technologies, Huge is creating personalized, contextual and intent-aware digital experiences.
驅動智能體驗的下一波浪潮
Huge不斷增長的AI項目進一步突顯了公司塑造智能體驗（IX）的承諾。通過利用AI和其他新興技術，Huge正在創造個性化、上下文感知和目的明確的數字體驗。
Newly announced IX work includes:
新公佈的IX項目包括：
- Darling Ingredients: Huge launched a new flagship digital experience using a wealth of imagery created entirely by AI to deliver both production efficiencies and brand elevation.
- Google: Huge is enhancing Google's Keyword blog and news site with AI to make Google product news and tips more accessible, saving time and adding value for readers.
- Hublot: Huge is developing the first "Luxury AI" prototype to deliver highly personalized, white-glove experiences aimed at increasing customer lifetime value.
- Darling Ingredients：Huge推出了一個全新的旗艦數字體驗，利用完全由人工智能創作的豐富圖像，既提高了生產效率，又提升了品牌價值。
- 谷歌：Huge正在通過AI改進Google的關鍵詞博客和新聞網站，使Google產品新聞和技巧更易用，爲讀者節省時間，提供價值。
- Hublot：Huge正在開發第一個“奢華AI”原型，爲增加客戶生命週期價值而提供高度個性化的白手套式體驗。
Driving the Next Wave of Intelligent Experiences
To further advance Huge's capabilities in AI-powered design, emerging tech and design innovation, Huge has hired an impressive lineup of new executive talent.
推動智能體驗的下一波浪潮
爲了進一步提升Huge在AI驅動設計、新興技術和設計創新方面的能力，Huge聘請了一系列令人矚目的高管人才。
- Chief Creative Officer: Ez Blaine – Ez's exceptional career at the leading edge of brand and digital design spans agencies TBWA, AKQA and R/GA, as well as in-house leadership roles at Apple, Sonos and Tidal.
- Chief Technology Officer: Marc Maleh – Marc rejoins Huge from Valtech, bringing more than 20 years of expertise in creative technology across generative AI, extended reality and experiential design.
- Executive Creative Director: Jade Tomlin – Jade joins from AKQA London to serve as creative lead on Huge's Google account. The account recently won three Webby Awards and continues to pioneer the use of AI in high-impact experiences.
- 首席創意官：Ez Blaine——Ez在領先的品牌和數字設計領域擁有卓越的職業生涯，曾就職於廣告公司TBWA、AKQA和R/GA，以及蘋果、Sonos和Tidal的內部領導職位。
- 首席技術官：Marc Maleh——Marc從Valtech回到Huge，擁有超過20年的領先創意技術專業知識，涵蓋生成性人工智能、擴展現實和體驗式設計。
- 執行創意總監：Jade TomlinJade從AKQA London加入Huge，擔任Huge的Google帳户的創意負責人。該帳户最近贏得了三個Webby獎項，並繼續使用人工智能開創高影響體驗的先河。
Additionally, Kieron Leppard has been promoted to Global Head of Experience Design to drive the company's UX, CX, Innovation and Sustainability practices, reporting to the new CCO.
此外，Kieron Leppard晉升爲全球體驗設計負責人，推動公司的用戶體驗、客戶體驗、創新和可持續發展實踐，並向新的CCO彙報。
The new team will report to Chidi Achara, Chief Product Officer at Huge, who joined in February.
該新團隊將向Huge的首席產品官Chidi Achara彙報，他於二月份加入公司。
"It's fair to say the future of digital — whether websites, apps or experiential — will be conversational and human-like. Brands that don't embrace this reality risk being left behind. At Huge, we're assembling best-in-class talent, tools and templates to enable our clients to win in the age of AI and emerging tech," said Achara.
“可以說，數字化的未來——不管是網站、應用還是體驗——將是交流對話的人類化的未來。那些不接受這個現實的品牌將冒被落後的風險。在Huge，我們正在匯聚一流的人才、工具和模板，讓我們的客戶在人工智能和新興技術時代取得勝利。”Achara說。
To learn more about Huge's work, visit .
要了解更多Huge的工作，請訪問.
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About Huge
Huge is a design and innovation company. We create products and experiences that grow the world's most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.
關於Huge
Huge是一家設計和創新公司。我們爲世界上最雄心勃勃的品牌創造產品和經歷。我們通過爲人們設計體驗、揭示我們的創意天賦、使用我們的專有平台LIVE和釋放新興技術帶給我們的優勢，來發掘增長的新動力。我們相信所有的體驗都應該是智能的、可購買的，並且對每個品牌都具有獨特性。
Part of the Interpublic Group of companies, Huge's nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You'll find more information at .
作爲Interpublic Group of companies（埃培智）的一部分，Huge有近1000名思想家、改進者、製造者和創造者，在北美、歐洲和拉丁美洲解決問題已超過25年。感興趣嗎？您可以在下面的網站找到更多信息：.
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Contact Information
De'Andra Roberts
(Huge)
droberts@hugeinc.com
聯繫信息
De'Andra Roberts
(Huge)
droberts@hugeinc.com
譯文內容由第三人軟體翻譯。