OPENLANE Empowers US Dealers With Faster Vehicle Wholesaling
OPENLANE Empowers US Dealers With Faster Vehicle Wholesaling
"Absolute Sale" Delivers Increased Velocity, Higher Engagement, Better Results
“絕對摺扣”提高了速度，增加了參與度，並獲得更好的結果
OPENLANE, Inc. (NYSE: KAR), a leading operator of digital marketplaces for wholesale used vehicles, announces Absolute Sale, a new sale format that enables sellers to signal they are committed to selling a vehicle to the highest offer that day. The exclusive feature increases buyer confidence and visibility, boosting engagement and optimizing seller returns.
OPENLANE公司（紐交所：KAR）是領先的數字化批發二手車市場運營商，宣佈推出絕對拍賣的新銷售模式，使賣家能夠向當天最高報價者發出出售車輛的信號。這一獨家功能提高了買家的信心和能見度，增加了互動並優化了賣家收益。
"With just the click of a button, sellers can indicate they are committed to selling a vehicle that same day, and buyers looking to stock their lots can quickly discern who's ready to deal," said James Coyle, EVP and president, North American marketplaces at OPENLANE. "Buyers also save time, knowing that if they submit the highest bid, the seller will honor the win and sell the car — it's easier than ever for buyers to feel confident in their wholesale bidding and buying strategy. For sellers, Absolute Sale rapidly and efficiently yields more eyeballs, offers and proceeds. And that velocity generates results: after activating the feature, sellers have seen sale prices increase by an average of $500 — and for vehicles over $20,000, by an average of $1,000."
“只需點擊一個按鈕，賣家就可以表示他們致力於在同一天賣出一輛車，而那些想要增加他們汽車庫存的買家可以快速地確定誰準備交易，”openlane的北美市場執行副總裁兼總裁詹姆斯·科爾（James Coyle）表示。 “買家也可以節省時間，因爲他們知道如果他們提交最高出價，賣方將會認可這個結果並出售這輛車——對於買家來說，感到自己在批發競價和購買策略上充滿信心比以往任何時候都更容易。對於賣家來說，絕對摺扣可以快速高效地產生更多的關注，報價和收益。這種速度將產生結果：在激活該功能後，賣家看到的銷售價格平均增加了500美元——對於超過2萬美元的車輛，平均增加了1,000美元。”
Absolute Sale is available on all dealer-consigned vehicles in OPENLANE's US marketplace, and can be activated by the seller during the sale day at any time after 9 a.m. ET. Vehicles launched in Absolute Sale mode indicate the seller will sell to the highest offer received that day, and are featured prominently in a dedicated carousel with a special badge and timer that increase buyer visibility and engagement. Buyers can also filter for Absolute Sale vehicles, enabling them to more confidently focus their sourcing and negotiating on vehicles that sellers have committed to selling that same day.
“絕對摺扣”適用於openlane美國市場上的所有經銷商委託車輛，在東部時間上午9點之後的銷售日的任何時間由賣家激活。啓動絕對摺扣模式的車輛表示賣家將在當天銷售給最高出價者，並在專門的旋轉木馬中突出顯示，帶有特殊徽章和計時器，從而增加買家的可見性和參與度。買家還可以篩選絕對摺扣車輛，使他們能夠更加自信地將他們的採購和談判聚焦於肯定會在當天賣出的車輛上。
"Our customers' success is our success, and Absolute Sale certainly delivers on that promise," said Shiv Dutt, SVP and president, US marketplace at OPENLANE. "Like many of our most transformative innovations, Absolute Sale had its genesis in customer conversations focused on understanding how OPENLANE can help ease persistent industry pain points. Everybody wins: buyers know their time negotiating won't be wasted, and sellers can feel confident they're getting the very best market value."
“我們客戶的成功就是我們的成功，而絕對摺扣當然滿足了這一承諾，”openlane美國市場高級副總裁兼總裁Shiv Dutt表示。“就像我們的大多數變革性創新一樣，絕對摺扣在客戶談話中得到了消解，這些談話專注於了解openlane如何幫助減輕持久的行業痛點。 大家都贏了：買家知道他們花費談判時間不會浪費，而賣家可以放心地獲得最佳市場價值。”
To learn more, request a preview or schedule a demo, visit openlane.com.
了解更多信息，請求預覽或安排演示，請訪問openlane.com.
譯文內容由第三人軟體翻譯。