WTRMLN Brand Launches Ultra-Hydrating Lemonade in Biggest New Product Launch to Date
WTRMLN Brand Launches Ultra-Hydrating Lemonade in Biggest New Product Launch to Date
CHARLOTTESVILLE, Va., May 29, 2024 /PRNewswire/ -- Today, Caribe Juice, maker of WTRMLN WTR, the nation's #1 selling cold pressed watermelon juice brand, announces the launch of WTRMLN ADE, a first-of-its-kind, clean cold-pressed ultra-hydrating lemonade that harnesses the hydration superpower of real watermelon in a delicious and refreshing lemonade. Each 12oz bottle packs a whopping 600mg or more of electrolytes, on par with shelf stable sports drinks, thanks to its high concentration of naturally electrolyte-rich watermelon, and touts 100% DV Vitamin C, No Added Sugar, and half the calories and sugar of traditional lemonade. WTRMLN ADE is available in 3 popular flavors: Lemonade, Strawberry Lemonade, and Limeade.
弗吉尼亞州夏洛茨維爾，2024 年 5 月 29 日 /PRNewswire/ — 今天，WTRMLN WTR 的製造商 Caribe Juice全美最暢銷的冷榨西瓜汁品牌宣佈推出 #1 WTRMLN ADE，這是一款首款乾淨的冷壓超保溼檸檬水，它利用真正西瓜的超級保溼能力製成美味清爽的檸檬水。每瓶12盎司的電解質含量高達600毫克或更多，與保質期穩定的運動飲料相當，這要歸功於其高濃度的天然富含電解質的西瓜，並吹捧100％DV維生素C，不添加糖，卡路里和糖分是傳統檸檬水的一半。 WTRMLN ADE 有 3 種流行口味可供選擇：檸檬水、草莓檸檬水和酸橙水。
With the launch of the new line, WTRMLN, the pioneer of delicious plant-based hydration, is doubling down on its unique positioning as the authority on watermelon and all its hydrating benefits.
隨着新系列的推出，WTRMLN作爲美味植物保溼產品的先驅，正在加倍鞏固其作爲西瓜權威的獨特定位及其所有保溼功效。
"Everyone loves the taste of watermelon, but many consumers do not realize that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse," said Luis Solis, CEO of Caribe Juice. "Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into WTRMLN momentum with new innovation."
Caribe Juice首席執行官路易斯·索利斯說：“每個人都喜歡西瓜的味道，但許多消費者沒有意識到西瓜天然富含大量的電解質，尤其是鉀，以及L-瓜氨酸（一種有助於鍛鍊後肌肉恢復的氨基酸）和番茄紅素，一種抗氧化劑。”“我們剛剛結束了連續第二年的兩位數增長，現在是向WTRMLN傾斜的最佳時機 新創新的勢頭。”
WTRMLN ADE is a full flavor sport lemonade that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water without all the junk ingredients found in most sports drinks. Like all WTRMLN products, the base is cold pressed watermelon juice, which delivers one of the cleanest sources of hydration on the planet. Combined with lemon and other real juices, the result is a super-hydrating delicious lemonade that delivers the key functional benefits found in watermelon, such as clean electrolytes, vitamins and antioxidants.
WTRMLN ADE 是一種口味飽滿的運動檸檬水，具有解渴功效，與普通水相比，不含大多數運動飲料中的所有垃圾成分，可以幫助消費者更快地補水，更有效地恢復。像所有 WTRMLN 一樣 產品，其基礎是冷榨西瓜汁，它是地球上最清潔的水分來源之一。結合檸檬和其他真正的果汁，可製成超級保溼的美味檸檬水，具有西瓜中的關鍵功能功效，例如清潔的電解質、維生素和抗氧化劑。
"For years, consumers have been sharing with us their liquid love of WTRMLN WTR both for its remarkably delicious and real taste, but also for its superior hydration benefits- consuming WTRMLN WTR after a hard workout, as a wellness tonic during illness, or even as a morning fixer after an indulgent night." said Caroline Kibler, Chief Marketing Officer. "WTRMLN ADE brings the hydration superpower of watermelon to a category that consumers love but have been walking away from due to the lack of healthful options. As we looked for a category ripe for disruption, lemonade made sense not only as a popular sports drink flavor profile, but also because peak lemonade season is in summer when consumers need all day replenishment the most."
“多年來，消費者一直在與我們分享他們對WTRMLN WTR的熱愛 這既是因爲其非常美味又真實的味道，還因爲其卓越的保溼功效——消耗大量的 WTRMLN WTR 在劇烈鍛鍊之後，作爲生病期間的健康補品，甚至在沉迷的夜晚之後作爲晨間修復劑。” 首席營銷官卡羅琳·基布勒說。“WTRMLN ADE 將西瓜的超級保溼能力帶入了消費者喜愛的類別，但由於缺乏健康的選擇，他們一直在放棄。在我們尋找顛覆時機成熟的類別時，檸檬水是有意義的，它不僅是一種受歡迎的運動飲料口味，還因爲檸檬水的旺季是消費者最需要全天補給的夏季。”
WTRMLN ADE will be available in retailers such as Target, Stop & Shop, and Whole Foods (starting September) as well as regional accounts throughout the Northeast and West Coast. To celebrate the launch this summer, WTRMLN will be inviting fans to UPGRADE THEIR LEMONADE with various paid trial and awareness tactics as well as social media giveaways. For more information on WTRMLN ADE or to find a store, visit and follow @drinkwtrmln.
WTRMLN ADE 將在 Target、Stop & Shop 和 Whole Foods 等零售商處發售（開始 九月）以及整個東北和西海岸的區域賬戶。爲了慶祝今年夏天的發佈，WTRMLN 將邀請粉絲通過各種付費試用和宣傳策略以及社交媒體贈品來升級他們的LEMONADE。有關 WTRMLN 的更多信息 ADE 或者要找門店，請訪問並關注 @drinkwtrmln。
About WTRMLN
關於 WTRMLN
WTRMLN has been the pioneer of healthy, cold pressed juiced watermelon since 2013. With the mission of supporting local communities and farmers whenever possible, WTRMLN aims to bring natural hydration to all humans. Delicious, nutritionally rich watermelon juice is naturally high in electrolytes (7x the leading sports drink!), L-Citrulline and Lycopene (for muscle health and antioxidant power) and is an excellent source of Vitamins A and C. All products are non-GMO, gluten free, vegan, kosher and never include added sugar, artificial ingredients or additives and are HPP processed for quality, safety, and nutrient protection.
WTRMLN 自2013年以來，一直是健康的冷榨果汁西瓜的先驅。WTRMLN的使命是儘可能爲當地社區和農民提供支持，旨在爲所有人提供天然補水。美味、營養豐富的西瓜汁天然富含電解質（是主要運動飲料的 7 倍！）、L-瓜氨酸和番茄紅素（有益於肌肉健康和抗氧化能力），是維生素 A 和 C 的極佳來源。所有產品均爲非轉基因、無麩質、純素、符合猶太教規範，從不添加糖、人工成分或添加劑，並經過 HPP 加工，以保護質量、安全和營養。
The WTRMLN trademark is currently led by the flagship WTRMLN WTR HYDRATION Original hero product, and WTRMLN WTR blends will remain as a choice for those seeking a clean enhanced water with light flavor and a variety of elevated functional ingredients to keep you healthy and happy all year long, including RECOVERY Tart Cherry, IMMUNITY Ginger, REVIVE Coconut, DEFEND Orange, and ANTIOXIDANT Strawberry. WTRMLN ADE flavors include Lemonade, Strawberry Lemonade, and Limeade.
WTRMLN商標目前由旗艦產品WTRMLN WTR HYDRATION Original主打產品領先，WTRMLN WTR混合物仍將是那些尋求清潔、味道清淡、具有多種增強功能成分的人的選擇，包括恢復酸櫻桃、免疫生薑、活力椰子、防禦橙和抗氧化草莓。WTRMLN ADE 口味包括檸檬水、草莓檸檬水和酸橙水。
WTRMLN WTR is currently available at 25,000 retail doors across the United States, including Whole Foods, Target, Safeway, Wegman's, and Walmart. Visit to learn more. @DRINKWTRMLN #DRINKWTRMLN #MLNPOWER
WTRMLN WTR目前在美國各地的25,000個零售門店有售，包括Whole Foods、Target、Safeway、Wegman's和沃爾瑪。訪問以了解更多信息。@DRINKWTRMLN #DRINKWTRMLN #MLNPOWER
SOURCE Caribe Juice Inc.
來源 Caribe Juice Inc.
譯文內容由第三人軟體翻譯。