First in Malaysia: Customers to Design CelcomDigi's New Retail Stores
First in Malaysia: Customers to Design CelcomDigi's New Retail Stores
Begins store transformation nationwide to deliver elevated retail customer experience
開始在全國範圍內進行門店改造，以提供更高的零售客戶體驗
PETALING JAYA, 27 May 2024 – CelcomDigi Berhad (CelcomDigi) is gearing up to introduce its new CelcomDigi retail stores promising customers an engaging, superior store experience. To ensure that these new stores meet the customers' needs, CelcomDigi initiated the first of its kind customer-led retail store design experience, inviting customers to participate in designing the interior of the retail stores.
八打靈再也，2024年5月27日——CelcomDigi Berhad（celcomdigi）正準備推出其新的CelcomDigi零售門店，承諾爲顧客提供引人入勝的卓越門店體驗。爲了確保這些新門店滿足客戶的需求，Celcomdigi啓動了首個以客戶爲導向的零售商店設計體驗，邀請顧客參與零售商店的內部設計。
Starting from today until 3 June 2024, customers can showcase their interior design skills by joining the "Design the New CelcomDigi Store" campaign accessible via CelcomDigi website. Interested customers can do so by submitting their input on the store's look and feel that they feel can further enhanced their overall store visit experience. Customers can also post their designs on Facebook and X social platform feeds and later, see their choices come to life when the new stores are launched.
從今天起至2024年6月3日，顧客可以通過以下網址參加 “設計全新 CelcomDigi 門店” 活動來展示自己的室內設計技能 celcomdigi 網站。感興趣的客戶可以通過提交有關商店外觀和感覺的意見來做到這一點，他們認爲這可以進一步改善他們的整體商店訪問體驗。客戶還可以在Facebook和X社交平台的Feed上發佈他們的設計，然後看到新商店開業時他們的選擇變爲現實。
This initiative is part of CelcomDigi's one-year retail transformation programme, aimed at bringing the best product offerings, innovative services, and experiences to customers in this age of 'digital-everything.' This retail transformation exercise will involve the consolidation of the current Celcom Bluecubes and Digi Stores nationwide into a new CelcomDigi branded store designed to be the go-to-shop for the latest offerings including services that address all of customers' connectivity needs.
該計劃是CelcomDigi爲期一年的零售轉型計劃的一部分，該計劃旨在爲這個 “數字萬物” 時代的客戶提供最好的產品、創新服務和體驗。這項零售轉型活動將涉及將全國目前的Celcom Bluecubes和Digi門店合併爲一家新的CelcomDigi品牌門店，該門店旨在提供最新產品，包括滿足客戶所有連接需求的服務。
Speaking on this exciting milestone, CelcomDigi's Chief Sales & Retail Officer, Cheng Weng Hong said, "Over the past year, we have efficiently integrated our retail touchpoints and channels which allowed us to seamlessly cross serve both our Celcom and Digi customers, and this retail transformation journey that we are embarking on will further elevate our retail footprint. Having a single branded store will allow us to meet our customers increasing connectivity needs.
在談到這一激動人心的里程碑時，CelcomDigi首席銷售和零售官鄭永宏說：“在過去的一年中，我們高效整合了零售接觸點和渠道，使我們能夠無縫地爲Celcom和Digi客戶提供交叉服務，而我們正在開始的零售轉型之旅將進一步擴大我們的零售足跡。擁有單一品牌商店將使我們能夠滿足客戶日益增長的連接需求。
"The decision to engage customers through gamification is also our way of involving them and making them a part of this major milestone in CelcomDigi's transformation journey. The online game will give us a chance to get some insights and inspiration on the ideal interior layout, allowing us to create a conducive retail experience for customers right from the first moment they step into the store until they complete their transactions."
“通過遊戲化吸引客戶的決定也是我們讓他們參與的方式，使他們成爲CelcomDigi轉型之旅中這一重要里程碑的一部分。在線遊戲將使我們有機會對理想的室內佈局獲得一些見解和靈感，使我們能夠從客戶進入商店的第一刻起直到他們完成交易，爲他們創造有利的零售體驗。”
During this retail transformation period, CelcomDigi will continue to ensure that customers are well supported and continue to stay connected easily with seamless reliable services and experiences that they have always enjoyed. When any of the stores are closed for the transformation, customers will be directed to the nearest stores or in some locations, they can also perform any sales or service transactions at the CelcomDigi pop-up stores which will be opened nearby. Alternatively, customers can also do self-serve transactions online via the Celcom Life or MyDigi apps.
在這段零售轉型期間，CelcomDigi將繼續確保客戶得到良好的支持，並繼續通過他們一直享受的無縫可靠服務和體驗輕鬆保持聯繫。當任何門店因改造而關閉時，客戶將被引導到最近的門店或某些地點，他們還可以在附近開業的CelcomDigi快閃店進行任何銷售或服務交易。或者，客戶也可以通過Celcom Life或MyDigi應用程序在線進行自助交易。
More information on the retail transformation and updates on the participating stores will be shared in due course.
有關零售轉型的更多信息以及參與門店的最新情況將在適當時候分享。
譯文內容由第三人軟體翻譯。