Amazon's Generative AI Upgrade For Alexa: What Investors Need to Know
Amazon's Generative AI Upgrade For Alexa: What Investors Need to Know
Amazon.com Inc (NASDAQ:AMZN) is upgrading its decade-old Alexa voice assistant with generative artificial intelligence (AI).
亚马逊公司（纳斯达克股票代码：AMZN）正在使用生成式人工智能（AI）升级其已有十年历史的Alexa语音助手。
The Seattle-based company plans to charge a monthly subscription fee to offset the technology's cost.
这家总部位于西雅图的公司计划按月收取订阅费，以抵消该技术的成本。
Amazon will launch a more conversational version of Alexa later this year, potentially positioning it to better compete with new generative AI-powered chatbots from companies including Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, and OpenAI, according to CNBC.
据CNBC报道，亚马逊将在今年晚些时候推出更具对话性的Alexa，这有可能使其更好地与Alphabet Inc（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOG）、谷歌和OpenAI等公司的新一代人工智能聊天机器人竞争。
Amazon will not include the subscription for Alexa in its $139 per year Prime offering.
亚马逊不会将Alexa的订阅纳入其每年139美元的Prime产品中。
Also Read: Amazon and Generative AI – What's Going On?
另请阅读：亚马逊和生成人工智能——发生了什么？
Alexa's voice-driven capabilities need an overhaul compared to recent AI advancements.
与最近的人工智能进步相比，Alexa的语音驱动功能需要彻底改革。
Last week, Microsoft Corp (NASDAQ:MSFT) backed OpenAI announced GPT-4, which offers two-way conversations that can translate in real-time. Google has introduced a feature similar to its Gemini AI.
上周，支持OpenAI的微软公司（纳斯达克股票代码：MSFT）宣布推出了 GPT-4，它提供可以实时翻译的双向对话。谷歌推出了一项类似于其双子座人工智能的功能。
Some experts view these developments threatening Alexa and Apple Inc's (NASDAQ:AAPL) Siri.
一些专家认为，这些事态发展威胁着Alexa和苹果公司（纳斯达克股票代码：AAPL）的Siri。
CEO Andy Jassy has reportedly been unimpressed with Alexa's current capabilities.
据报道，首席执行官安迪·贾西对Alexa目前的能力并没有留下深刻的印象。
Apple will likely introduce a more conversational Siri at its annual developers conference in June.
苹果可能会在6月的年度开发者大会上推出更具对话性的Siri。
While Amazon offers multiple AI models on AWS, it lacks a leading large language model to rival OpenAI, Google, or Meta Platforms Inc (NASDAQ:META).
尽管亚马逊在AWS上提供了多种人工智能模型，但它缺乏与OpenAI、谷歌或Meta Platforms Inc（纳斯达克股票代码：META）相媲美的领先的大型语言模型。
Amazon will use its large language model, Titan, in the Alexa upgrade.
亚马逊将在Alexa升级中使用其大型语言模型泰坦。
Prior reports indicated Amazon discontinuing Alexa Developer Rewards and a support program offering free Amazon Web Services credits to Alexa developers.
先前的报告显示，亚马逊终止了Alexa开发者奖励计划和一项向Alexa开发人员提供免费亚马逊网络服务积分的支持计划。
The company had also downsized its workforce at the Alexa unit to focus on its generative AI ambitions.
该公司还裁减了Alexa部门的员工，以专注于其生成式人工智能的雄心。
Amazon stock gained over 59% in the last 12 months. Investors can gain exposure to the stock via SPDR Select Sector Fund – Consumer Discretionary (NYSE:XLY) and Vanguard Consumer Discretion ETF (NYSE:VCR).
在过去的12个月中，亚马逊股价上涨了59％以上。投资者可以通过SPDR精选行业基金——非必需消费品（纽约证券交易所代码：XLY）和Vanguard消费者自由裁量权ETF（纽约证券交易所代码：VCR）获得股票敞口。
Price Action: AMZN shares traded higher by 0.66% at $184.27 at last check Wednesday.
价格走势：周三最后一次检查时，AMZN股价上涨0.66％，至184.27美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明： 该内容部分是在人工智能工具的帮助下制作的，并由Benzinga编辑审阅和发布。
Image: Shutterstock
图片：Shutterstock
译文内容由第三方软件翻译。