Amazon's Generative AI Upgrade For Alexa: What Investors Need to Know
Amazon's Generative AI Upgrade For Alexa: What Investors Need to Know
Amazon.com Inc (NASDAQ:AMZN) is upgrading its decade-old Alexa voice assistant with generative artificial intelligence (AI).
亞馬遜公司（納斯達克股票代碼：AMZN）正在使用生成式人工智能（AI）升級其已有十年曆史的Alexa語音助手。
The Seattle-based company plans to charge a monthly subscription fee to offset the technology's cost.
這家總部位於西雅圖的公司計劃按月收取訂閱費，以抵消該技術的成本。
Amazon will launch a more conversational version of Alexa later this year, potentially positioning it to better compete with new generative AI-powered chatbots from companies including Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, and OpenAI, according to CNBC.
據CNBC報道，亞馬遜將在今年晚些時候推出更具對話性的Alexa，這有可能使其更好地與Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）、谷歌和OpenAI等公司的新一代人工智能聊天機器人競爭。
Amazon will not include the subscription for Alexa in its $139 per year Prime offering.
亞馬遜不會將Alexa的訂閱納入其每年139美元的Prime產品中。
Also Read: Amazon and Generative AI – What's Going On?
另請閱讀：亞馬遜和生成人工智能——發生了什麼？
Alexa's voice-driven capabilities need an overhaul compared to recent AI advancements.
與最近的人工智能進步相比，Alexa的語音驅動功能需要徹底改革。
Last week, Microsoft Corp (NASDAQ:MSFT) backed OpenAI announced GPT-4, which offers two-way conversations that can translate in real-time. Google has introduced a feature similar to its Gemini AI.
上週，支持OpenAI的微軟公司（納斯達克股票代碼：MSFT）宣佈推出了 GPT-4，它提供可以實時翻譯的雙向對話。谷歌推出了一項類似於其雙子座人工智能的功能。
Some experts view these developments threatening Alexa and Apple Inc's (NASDAQ:AAPL) Siri.
一些專家認爲，這些事態發展威脅着Alexa和蘋果公司（納斯達克股票代碼：AAPL）的Siri。
CEO Andy Jassy has reportedly been unimpressed with Alexa's current capabilities.
據報道，首席執行官安迪·賈西對Alexa目前的能力並沒有留下深刻的印象。
Apple will likely introduce a more conversational Siri at its annual developers conference in June.
蘋果可能會在6月的年度開發者大會上推出更具對話性的Siri。
While Amazon offers multiple AI models on AWS, it lacks a leading large language model to rival OpenAI, Google, or Meta Platforms Inc (NASDAQ:META).
儘管亞馬遜在AWS上提供了多種人工智能模型，但它缺乏與OpenAI、谷歌或Meta Platforms Inc（納斯達克股票代碼：META）相媲美的領先的大型語言模型。
Amazon will use its large language model, Titan, in the Alexa upgrade.
亞馬遜將在Alexa升級中使用其大型語言模型泰坦。
Prior reports indicated Amazon discontinuing Alexa Developer Rewards and a support program offering free Amazon Web Services credits to Alexa developers.
先前的報告顯示，亞馬遜終止了Alexa開發者獎勵計劃和一項向Alexa開發人員提供免費亞馬遜網絡服務積分的支持計劃。
The company had also downsized its workforce at the Alexa unit to focus on its generative AI ambitions.
該公司還裁減了Alexa部門的員工，以專注於其生成式人工智能的雄心。
Amazon stock gained over 59% in the last 12 months. Investors can gain exposure to the stock via SPDR Select Sector Fund – Consumer Discretionary (NYSE:XLY) and Vanguard Consumer Discretion ETF (NYSE:VCR).
在過去的12個月中，亞馬遜股價上漲了59％以上。投資者可以通過SPDR精選行業基金——非必需消費品（紐約證券交易所代碼：XLY）和Vanguard消費者自由裁量權ETF（紐約證券交易所代碼：VCR）獲得股票敞口。
Price Action: AMZN shares traded higher by 0.66% at $184.27 at last check Wednesday.
價格走勢：週三最後一次檢查時，AMZN股價上漲0.66％，至184.27美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
Image: Shutterstock
圖片：Shutterstock
譯文內容由第三人軟體翻譯。