BYD Co. (OTC:BYDDF), a leading Chinese electric vehicle manufacturer, is set to launch its budget-friendly electric vehicle in Europe, posing a significant challenge to local automakers.
What Happened: BYD, which overtook Elon Musk's Tesla, Inc. (NASDAQ:TSLA) in the last quarter of 2023 to become the largest global EV manufacturer, is planning to introduce its Seagull hatchback in Europe next year. The vehicle, priced under $10,000, is expected to be sold for less than €20,000 ($21,500), even after tariffs and modifications to meet European standards, reported Bloomberg.
The Seagull's arrival is expected to intensify the competition among European automakers as they transition to the post-combustion-engine era. The vehicle, which has received acclaim for its build quality, design, and technology, is already performing well outside of China, particularly in Mexico.
"We are looking very closely at this model and others coming from Chinese EV makers," said Martin Sander, head of Ford Motor Co.'s European EV business. "Of course, we are nervous when new competition is coming to the market."
"Tariffs should not be used to shield our lead manufacturers from meaningful competition," Julia Poliscanova, senior director for vehicles and e-mobility supply chains at lobby group Transport & Environment said. "What matters on top of climate targets, which are critical, is actually to have local jobs and for decarbonization not to result in de-industrialization."
BYD, along with other Chinese automakers, is increasingly focusing on exports after dominating the domestic market. The company's plans for two plants in Europe are expected to mitigate the impact of any European Union tariffs aimed at slowing its progress.
"We have no intention to let this price band open for our Chinese competitors," Stellantis CEO Carlos Tavares said last week, dismissing calls for tariffs. "We don't think that protectionism will give us a long-term way out of this competition."
Why It Matters: The Seagull's competitive pricing and potential to disrupt global auto markets have been a cause for concern among U.S. automakers. The vehicle's success in China, combined with BYD's expansion into other regions, has put global automotive leaders and politicians under pressure.
BYD's success is not solely attributed to state subsidies, as the company has argued that its achievements are a result of its unique technology and efficient management.
The company's expansion into the luxury EV market with the unveiling of its premium brand's first sedan at the Beijing auto show also posed a direct challenge to luxury automakers such as Mercedes-Benz.
比亞迪公司(場外交易代碼:BYDDF)是中國領先的電動汽車製造商,將在歐洲推出其經濟實惠的電動汽車,這對當地汽車製造商構成了重大挑戰。
發生了什麼:比亞迪在2023年最後一個季度取代埃隆·馬斯克的特斯拉公司(納斯達克股票代碼:TSLA)成爲全球最大的電動汽車製造商,計劃明年在歐洲推出其海鷗掀背車。彭博社報道,即使在徵收關稅和改裝以符合歐洲標準之後,該車的價格仍低於1萬美元,預計售價仍將低於20,000歐元(合21,500美元)。
隨着歐洲汽車製造商向後燃機時代過渡,預計海鷗的到來將加劇他們之間的競爭。該車因其製造質量、設計和技術而廣受好評,在中國以外地區,尤其是在墨西哥,已經表現良好。
福特汽車公司負責人馬丁·桑德說:“我們正在仔細研究這種車型以及來自中國電動汽車製造商的其他車型。”s 歐洲電動汽車業務。“當然,當新的競爭進入市場時,我們會感到緊張。”
遊說團體運輸與環境的汽車和電動汽車供應鏈高級董事朱莉婭·波利斯卡諾娃說:“不應使用關稅來保護我們的主要製造商免受有意義的競爭。”“除了至關重要的氣候目標之外,重要的是要在當地找到就業機會,並確保脫碳不導致去工業化。”
比亞迪和其他中國汽車製造商在主導國內市場之後,越來越注重出口。該公司計劃在歐洲建造兩座工廠,預計將減輕旨在減緩其進展的任何歐盟關稅的影響。
Stellantis首席執行官卡洛斯·塔瓦雷斯上週表示:“我們無意讓這個價格區間向我們的中國競爭對手開放,” 他駁回了徵收關稅的呼籲。“我們認爲保護主義不會爲我們提供擺脫這場競爭的長期出路。”
爲何重要:海鷗具有競爭力的定價和擾亂全球汽車市場的潛力一直引起美國汽車製造商的擔憂。該車在中國的成功,加上比亞迪向其他地區的擴張,給全球汽車領導者和政治家帶來了壓力。
比亞迪的成功並不僅僅歸因於國家補貼,因爲該公司認爲其成就歸功於其獨特的技術和高效的管理。
該公司在北京車展上推出了其高端品牌的首款轎車,進軍豪華電動汽車市場,這也對梅賽德斯-奔馳等豪華汽車製造商構成了直接挑戰。