Snap Leverages AI To Boost Snapchat's Appeal: CEO Evan Spiegel's Strategy Unveiled
Snap Leverages AI To Boost Snapchat's Appeal: CEO Evan Spiegel's Strategy Unveiled
Under Spiegel's leadership, Snapchat has changed significantly and has adapted to evolving social media usage and advertising demands. Snap Inc (NYSE:SNAP) is investing in artificial intelligence and machine learning to enhance Snapchat, CEO Evan Spiegel said, aiming to make the app more engaging.
首席執行官埃文·斯皮格爾表示，Snap Inc（紐約證券交易所代碼：SNAP）正在投資人工智能和機器學習，以增強Snapchat，旨在使該應用程序更具吸引力。
Recognizing the need to catch up in machine learning, Spiegel has organized senior machine learning experts to strategize on achieving state-of-the-art advancements.
Spiegel意識到需要在機器學習方面迎頭趕上，因此組織了高級機器學習專家來制定戰略，以實現最先進的進步。
This shift follows years dedicated to revamping Snapchat's advertising business, a transformation now beginning to show positive results, Bloomberg reports.
彭博社報道，這一轉變是在多年來致力於改造Snapchat的廣告業務之後發生的，這一轉變現已開始顯示出積極的結果。
Under Spiegel's leadership, Snapchat has changed significantly and has adapted to evolving social media usage and advertising demands.
在Spiegel的領導下，Snapchat發生了重大變化，並適應了不斷變化的社交媒體使用和廣告需求。
These efforts included focusing on personalized content like artificial reality filters and more targeted software enhancements.
這些努力包括專注於個性化內容，例如人工現實過濾器和更有針對性的軟件增強。
Spiegel managed a significant overhaul of the advertising business as part of these developments, which improved Snapchat's revenue streams.
作爲這些發展的一部分，Spiegel對廣告業務進行了重大改革，改善了Snapchat的收入來源。
Moreover, Snap is broadening its focus to include building machine learning, AI, and augmented reality features relevant to the advertising sector and user engagement.
此外，Snap 正在擴大其關注範圍，將構建與廣告行業和用戶參與度相關的機器學習、人工智能和增強現實功能包括在內。
Spiegel remains optimistic about Snap's direction and its ability to innovate in augmented reality and other areas. His leadership continues to drive Snap toward integrating more advanced technology to enhance user interaction and ad performance, setting the stage for what he believes will be the most impactful period of growth yet.
Spiegel對Snap的發展方向及其在增強現實和其他領域的創新能力仍然持樂觀態度。他的領導能力繼續推動Snap整合更先進的技術以增強用戶互動和廣告效果，爲他認爲這將是迄今爲止最具影響力的增長時期奠定了基礎。
In April, Snap reported quarterly sales of $1.195 billion, up by 21% year-on-year, which beat the analyst consensus estimate of $1.12 billion. Snap reported quarterly earnings of $0.03, above the analyst consensus estimate loss of $0.05.
4月，Snap公佈的季度銷售額爲11.95億美元，同比增長21％，超過了分析師共識估計的11.2億美元。Snap公佈的季度收益爲0.03美元，高於分析師共識估計的0.05美元的虧損。
In February, Snap shared plans to reduce its global headcount by approximately 10% of its international full-time employees.
2月，Snap分享了將全球員工人數裁減約10％的國際全職員工的計劃。
Analysts had flagged Snap's potential for long-term growth courtesy of its privacy-focused messaging platform and augmented reality (AR) leadership.
分析師表示，Snap具有長期增長的潛力，這要歸功於其注重隱私的消息傳遞平台和增強現實（AR）的領導地位。
Snap stock gained 66% in the last 12 months. Investors can gain exposure to the stock via Global X Social Media ETF (NASDAQ:SOCL) and Advisor Managed Portfolios Trenchless Fund ETF (NYSE:RVER).
在過去的12個月中，Snap的股票上漲了66％。投資者可以通過Global X社交媒體ETF（納斯達克股票代碼：SOCL）和Advisor Managed Portfolios非開挖基金ETF（紐約證券交易所代碼：RVER）獲得股票敞口。
Price Actions: SNAP shares traded higher by 1.15% at $16.24 at the last check Monday.
價格走勢：週一最後一次支票時，SNAP股價上漲1.15％，至16.24美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
Photo by Christopher Penler on Shutterstock
克里斯托弗·彭勒在 Shutterstock 上拍攝的照片
譯文內容由第三人軟體翻譯。
