Netflix Is Boosting The Trade Desk Stock Thursday: Here's What You Need To Know
Netflix Is Boosting The Trade Desk Stock Thursday: Here's What You Need To Know
The Trade Desk Inc (NASDAQ:TTD) is experiencing a surge in its shares Thursday afternoon following a significant development in the advertising technology landscape. The catalyst behind the move appears to be the recent announcement made by Netflix Inc (NASDAQ:NFLX) regarding its plans to launch an in-house advertising technology platform by the end of 2025.
在廣告技術領域取得重大進展之後，Trade Desk Inc（納斯達克股票代碼：TTD）的股價在週四下午飆升。此舉背後的催化劑似乎是Netflix公司（納斯達克股票代碼：NFLX）最近宣佈計劃在2025年底之前推出內部廣告技術平台。
What To Know: The groundbreaking move by Netflix, announced Wednesday, signals a shift in the advertising ecosystem, with implications for companies operating in the digital advertising space. By launching its own ad tech platform, Netflix aims to provide advertisers with new ways to buy, leverage insights and measure impact, thereby enhancing the effectiveness of advertising campaigns on its platform.
須知：Netflix週三宣佈的開創性舉措標誌着廣告生態系統的轉變，對在數字廣告領域運營的公司產生了影響。通過推出自己的廣告技術平台，Netflix旨在爲廣告商提供新的購買方式，利用洞察力和衡量影響力，從而提高其平台上廣告活動的有效性。
Netflix announced plans to expand its buying capabilities to include The Trade Desk, Google's Display & Video 360 and Magnite this summer. The trio will join Microsoft as the main programmatic partners for advertisers.
今年夏天，Netflix宣佈計劃擴大其收購能力，將The Trade Desk、谷歌的Display & Video 360和Magnite包括在內。這三人將加入微軟，成爲廣告商的主要計劃合作伙伴。
Netflix's decision to expand its buying capabilities to include The Trade Desk, among other programmatic partners, underscores the growing importance of companies like The Trade Desk in the digital advertising ecosystem. As one of the main programmatic partners for advertisers on Netflix, The Trade Desk stands to benefit from increased demand for its advertising solutions.
Netflix決定擴大其購買能力，將The Trade Desk等程序化合作夥伴包括在內，這凸顯了像The Trade Desk這樣的公司在數字廣告生態系統中日益增長的重要性。作爲Netflix廣告商的主要程序化合作夥伴之一，The Trade Desk將受益於對其廣告解決方案需求的增加。
"There's a lot to be excited about over the next year. But the story of ads on Netflix this year is pretty simple: It's about growth and momentum," said Peter Naylor, vice president of advertising sales at Netflix.
“明年有很多值得興奮的地方。但是今年Netflix廣告的故事很簡單：這與增長和勢頭有關。” Netflix廣告銷售副總裁彼得·內勒說。
Analysts Reactions: Analysts at Truist Securities, Susquehanna and Loop Capital remained bullish on The Trade Desk following the announcement from Netflix.
分析師的反應：Netflix宣佈之後，Truist Securities、Susquehanna和Loop Capital的分析師仍然看好The Trade Desk。
Truist Securities' Youssef Squali maintained a Buy rating with a price target of $105, while Susquehanna's Shyam Patil retained a Positive rating with a price target of $110. Loop Capital's Rob Sanderson echoed this sentiment, upping the price target to $109 from $102, affirming the company's resilience and growth potential in the face of evolving industry dynamics.
Truist Securities的優素福·斯誇利維持買入評級，目標股價爲105美元，而薩斯奎哈納的夏姆·帕蒂爾維持正面評級，目標股價爲110美元。Loop Capital的羅布·桑德森也表達了這一觀點，將目標股價從102美元上調至109美元，這肯定了該公司面對不斷變化的行業動態所具有的彈性和增長潛力。
Overall, the announcement from Netflix represents a significant opportunity for The Trade Desk to expand its reach and solidify its position in the digital advertising market.
總體而言，Netflix的宣佈爲The Trade Desk擴大其覆蓋範圍並鞏固其在數字廣告市場的地位提供了重要機會。
TTD Price Action: The Trade Desk Shares are up by 3.44% at $93.46 Thursday afternoon according to Benzinga Pro.
TTD價格走勢：根據Benzinga Pro的數據，週四下午交易臺股價上漲3.44％，至93.46美元。
Image: Courtesy of The Trade Desk, Inc.
圖片：由 The Trade Desk, Inc. 提供
譯文內容由第三人軟體翻譯。