In Q1 of 2024, GMV accounted for more than 20% of Kuaishou e-commerce shelves, GMV for short videos increased nearly 100% year over year, and e-commerce search PV increased 120% year over year.
Zhitong Finance App learned that on May 15, Wang Jianwei, senior vice president of Kuaishou-W (01024) and head of the e-commerce division and commercialization division, proposed a user-first strategy at the Gravity Conference, clearly stating that the platform will work with merchants to enrich the supply of good goods at low prices and further optimize the consumer shopping experience by improving operational efficiency. Since this year, GMV in the pan-shelf field and short video field has grown rapidly. In Q1 of 2024, Kuaishou e-commerce's pan-shelf GMV accounted for more than 20%, short video GMV increased nearly 100% year over year, and e-commerce search PV increased 120% year over year.