The BYD Shark can sprint from 0 to 100 km/h in 5.7 seconds and supports features including in-vehicle voice control and remote vehicle management.
(Image credit: BYD)
BYD (HKG: 1211, OTCMKTS: BYDDY) has launched its first pickup truck, the BYD Shark, targeting a market segment dominated by traditional international carmakers.
The Chinese new energy vehicle (NEV) maker formally rolled out the BYD Shark at a launch event held overnight in Mexico, marking a rare occasion for it to debut a new model in an overseas market.
BYD is offering the hybrid pickup in Mexico in two variants, the GL and GS, with starting prices of 899,980 Mexican pesos ($53,400) and 969,800 Mexican pesos, respectively.
The model is based on BYD's DMO platform, with O standing for off-road and DM for dual mode, and measures 5,457 mm in length, 1,971 mm in width and 1,925 mm in height, with a wheelbase of 3,260 mm.
It has dual electric motors, with the front motor producing 170 kW of power and 310 Nm of torque, and the rear motor producing 150 kW of power and 340 Nm of torque.
The BYD Shark's powertrain produces more than 430 horsepower and can sprint from 0 to 100 kilometers per hour in 5.7 seconds, with a top speed of 160 kilometers per hour.
This power performance far exceeds that of fuel-powered pickup trucks in the same class, BYD said.
The model is powered by a blade battery pack with a capacity of 29.58 kWh and has an NEDC battery range of 100 kilometers and a combined NEDC range of 840 kilometers.
The BYD Shark has an NEDC low charge fuel consumption of 7. 5 L per 100 km, which is a 40 percent fuel saving at low charge compared to comparable internal combustion engine pickups, according to the company.
The model uses CTC battery chassis integration technology, where the battery functions both as an energy unit and a structural component, giving the body a 22 percent increase in torsional stiffness.
The BYD Shark comes with a rotatable center screen and supports in-vehicle voice control, remote management of the vehicle, NFC digital key, and W-HUD (Heads Up Display) among other features.
The model will be available in more overseas markets to meet the needs of global customers, BYD said.
Making the model's debut in Mexico means the BYD Shark will primarily target overseas markets rather than its home market.
In China, pickup trucks are categorized as light vans, which are subject to many restrictions compared to regular passenger car models, including sedans, SUVs and MPVs.
($1 = 16.8432 Mexican pesos)
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