Needham analyst Ryan MacDonald has maintained their bullish stance on ZETA stock, giving a Buy rating on May 7.
Ryan MacDonald has given his Buy rating due to a combination of factors that underline Zeta Global Holdings Corp’s potential in the market. One of the key reasons is the substantial opportunity that Zeta has in expanding its agency services. MacDonald recognizes the company’s ability to capitalize on this area, indicating a strong growth trajectory. Additionally, he takes into account the trends in direct platform spending, suggesting that the first quarter may represent the lowest point, with expectations for subsequent improvement.
Moreover, MacDonald is optimistic about the progress Zeta has made toward its 2024 investment initiatives. These strategic investments are likely to strengthen Zeta’s market position and enhance its product offerings. The discussion with Zeta’s CFO and Chief Growth Officer during the Needham Technology and Media Conference provided MacDonald with insights into the company’s future plans and current performance, further solidifying his confidence in Zeta’s potential for growth, which underpins his Buy recommendation.
In another report released on May 7, B.Riley Financial also maintained a Buy rating on the stock with a $18.50 price target.
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Zeta Global Holdings Corp (ZETA) Company Description:
Zeta Global Holdings Corp is a omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves more than 1,000 enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail.
