Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of Its Kind
Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of Its Kind
Building on Industry-Defining The Gauge, New Insight Shows Total Cross-Platform View of Audience Engagement by Media Company
在行业定义的《衡量标准》的基础上，《新见解》显示了媒体公司对受众参与度的总体跨平台视图
Disney Tops April Media Distributor Gauge, Claiming 11.5% of Time Spent Watching TV
迪士尼在4月份媒体发行商指数中名列前茅，声称看电视的时间占11.5％
NEW YORK, May 14, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today launched The Media Distributor Gauge, a first of its kind, cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. This new view is being released in addition to The Gauge report for April 2024, which is detailed below. For an additional breakdown of both reports, check out video commentary from Brian Fuhrer, SVP, Product Strategy and Thought Leadership at Nielsen.
纽约，2024 年 5 月 14 日 /PRNewswire/ — 受众测量、数据和分析领域的全球领导者尼尔森今天推出 媒体分销商衡量标准，这是媒体公司汇总和排名的广播、有线和流媒体电视总消费量的跨平台视图，在同类视图中尚属首例。新的见解消除了传统电视与流媒体的孤岛，使所有内容发行商处于公平的竞争环境中，为当今的电视观看提供了更多视角。除了2024年4月的The Gauge报告外，还将发布这一新视图，详情见下文。有关这两份报告的更多细目，请查看 来自 Brian Fuhrer 的视频评论，尼尔森产品战略和思想领导力高级副总裁。
"With more programs available across platforms, it's vital for creators, advertisers and the industry at large to understand what and where audiences are watching," said Karthik Rao, CEO of Nielsen. "The Media Distributor Gauge is a perfect complement to the The Gauge and serves as the first convergent TV comparison of its kind. Together, these reports paint the most complete picture of TV viewing today, which is critical as we head into the Upfront."
尼尔森首席执行官Karthik Rao表示：“随着越来越多的跨平台节目，创作者、广告商和整个行业了解观众正在观看的内容和地点至关重要。”“媒体分销商Gauge是The Gauge的完美补充，也是同类电视中首款融合型电视对比。这些报告共同描绘了当今电视收视情况的最完整画面，这对于我们进入Upfront至关重要。”
This new insight is created by mapping all the various national media distributors — including broadcast and cable networks and streaming services — up to their parent company. Nielsen calculates the total minutes viewed on the TV screen for each network's services and aggregates those totals based on initial distributor mapping, ultimately arriving at a share of total TV usage for each parent company. The minimum reporting threshold for a parent company in The Media Distributor Gauge is a 1.0% share of TV. Similar to the fluctuation of monthly TV usage tracked in The Gauge, rankings within the media company view will also demonstrate shifts that correlate with the seasonality of TV viewing.
这种新的见解是通过将所有不同的全国媒体发行商（包括广播和有线电视网络以及流媒体服务）映射到其母公司来得出的。尼尔森计算每个网络服务的电视屏幕上观看的总时长，并根据最初的分销商映射汇总这些总时长，最终得出每个母公司在电视总使用量中所占的份额。母公司在《媒体分销商指标》中的最低报告门槛为电视份额的1.0％。与The Gauge中追踪的每月电视使用量波动类似，媒体公司内部的排名也将显示与电视收视季节性相关的变化。
In Nielsen's first report of The Media Distributor Gauge, 14 media companies achieved a 1.0% or greater share of total TV usage. As the top performer in April, Disney accounted for 11.5% of TV viewing, with 42% of its share attributable to viewing on Disney+ and Hulu. YouTube was the No. 2 overall company with a 9.6% share of TV in April, followed by NBCUniversal at 8.9%, Paramount at 8.8%, and Warner Bros. Discovery at 8.1% to round out the top five. Netflix was sixth with 7.6% of TV, and the second-highest streaming distributor reported.
在尼尔森发布的《媒体分销商评估报告》的第一份报告中，有14家媒体公司在电视总使用量中所占份额达到1.0％或以上。作为4月份表现最好的公司，迪士尼占电视收视率的11.5％，其42％的份额来自迪士尼+和Hulu的观看。YouTube是整体排名第二的公司，4月份的电视份额为9.6％，其次是NBCUniversal占8.9％，派拉蒙占8.8％，华纳兄弟探索占8.1％，进入前五名。据报道，Netflix以7.6％的电视份额排名第六，是第二高的流媒体发行商。
The Gauge: Nielsen's monthly snapshot of total TV usage in April 2024
April saw record-breaking viewership: the NCAA women's basketball tournament coverage on broadcast and cable, and Amazon Prime Video's new original series Fallout, which set a new high watermark for the streamer as its most successful program to date. From an overall usage perspective, time spent watching TV was fairly flat both month-over-month (down 2%) and on an annual basis (down 0.6%).
The Gauge：尼尔森发布的2024年4月电视总使用量的月度快照
四月份的收视率破纪录：广播和有线电视对NCAA女子篮球锦标赛的报道，以及亚马逊Prime Video的新原创剧集《辐射》，这为该主播创下了新的高水准，成为迄今为止最成功的节目。从整体使用率的角度来看，看电视的时间同比（下降2％）和每年（下降0.6％）都相当平稳。
Across the primary viewing categories:
在主要观看类别中：
-
Cable was the only category in The Gauge to escape decline as it achieved a second consecutive monthly increase in share, moving up from 28.3% of TV in March to 29.1% (+0.8 pt.) in April. Cable sports viewing increased 28% vs. March, bolstered by NCAA basketball tournament coverage, NBA playoffs and the NFL draft. Women's NCAA basketball finals and semifinals coverage accounted for four of the top six cable telecasts in April, and the WNBA draft notched 17th. While cable viewing increased about 1% on a monthly basis, a year-over-year comparison shows viewing has declined 8.2% vs. April 2023, and its share has lost 2.4 points.
-
Broadcast viewing was down 3% in April, which equated to a 22.2% share of TV (-0.3 pt.). Similar to cable, women's sports were the bright spot in the broadcast category this month. The NCAA women's basketball championship game drew 17.6 million viewers on ABC (plus over 1 million more on ESPN), making it the top broadcast telecast in April by a large margin. The drama genre accounted for 29% of broadcast viewing, driven by Tracker, NCIS and Young Sheldon on CBS, and Chicago Fire and Chicago Med on NBC.
- Streaming viewership declined 1.9% from March to April, prompting the category to lose just 0.1 share point to account for 38.4% of total television. Amazon Prime Video saw the largest increase among streaming services this month with a 12% monthly increase for 3.2% of TV (+0.4 pt.). Prime Video's April success was driven by its original series Fallout, which also topped all streaming titles this month with over 7 billion viewing minutes. YouTube, despite a 3% monthly decline in viewing, added a 15th month to its streak as the top streaming platform in The Gauge with a 9.6% share of TV in April.
-
电缆 是The Gauge中唯一一个逃脱下跌的类别，其电视份额连续第二个月增长，从3月份的28.3％上升到4月份的29.1％（+0.8个百分点）。受NCAA篮球锦标赛报道、NBA季后赛和NFL选秀的推动，有线电视体育的收视率比3月份增长了28％。女子NCAA篮球决赛和半决赛的报道占4月份前六名有线电视转播的四场，而WNBA选秀排名第17位。虽然有线电视收视率每月增长约1％，但同比比较显示，与2023年4月相比，有线电视收视率下降了8.2％，其份额下降了2.4个百分点。
-
广播 4月份的收视率下降了3％，相当于电视的份额为22.2％（-0.3个百分点）。与有线电视类似，女子体育是本月广播类别的亮点。这个 NCAA 女子篮球锦标赛 ABC吸引了1760万观众（在ESPN上又吸引了超过100万观众），使其成为4月份电视转播量最高的电视转播。该剧类型占广播收视率的29％，由CBS的Tracker、NCIS和Young Sheldon以及NBC的芝加哥消防局和芝加哥地中海的推动。
- 直播 从3月到4月，收视率下降了1.9％，这促使该类别仅损失了0.1个百分点，占电视总量的38.4％。亚马逊Prime Video在本月的流媒体服务中增幅最大，3.2％的电视月度增长了12％（+0.4个百分点）。Prime Video在4月份的成功是由其原创剧集《辐射》推动的，该剧本月也以超过70亿的观看时长超过了所有流媒体影片。尽管月度收视率下降了3％，但YouTube连续第15个月成为The Gauge中排名第一的流媒体平台，4月份的电视份额为9.6％。
About The Gauge
The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen's National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
关于 Gauge
Gauge 是尼尔森通过电视屏幕发布的广播、有线和流媒体总消费的每月快照。2024年4月的报告对其进行了扩展，纳入了媒体分销商指标，该指标反映了媒体发行商在这些类别中的总观看次数。在尼尔森的全国电视监测和流媒体平台评级服务的支持下，除了其流媒体内容分级服务的免费见解外，The Gauge还为业界提供了观众正在观看的各种内容的全面视角。最新版本的《The Gauge》随时可在以下网址获得 nielsen.com/theague。
About Nielsen
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
关于尼尔森
尼尔森塑造了世界媒体和内容的全球领导者，成为受众测量、数据和分析领域的全球领导者。通过我们对所有渠道和平台上人们及其行为的理解，我们为客户提供独立且可操作的情报，使他们能够在现在和将来与受众建立联系和互动。尼尔森在全球超过 55 个国家开展业务。要了解更多，请访问 并在社交媒体上与我们联系（推特， 领英， Facebook 和 Instagram)。
SOURCE Nielsen
来源 Nielsen
译文内容由第三方软件翻译。