Xiaomi EV is asking its upstream suppliers to boost the supply of components, increasing orders by about 80 percent, according to local media.
(Image credit: CnEVPost)
Xiaomi (HKG: 1810, OTCMKTS: XIACY)'s electric vehicle (EV) unit Xiaomi EV is reportedly increasing its orders to its supply chain as it works to ramp up production capacity.
Xiaomi EV is asking its upstream suppliers to boost their supply of components, increasing orders by about 80 percent, local media outlet Wallstreetcn said today, citing unnamed supply chain sources.
For one category of parts, Xiaomi EV's orders have increased from about 10,000 units per month previously to 18,000 units recently, according to the report.
Xiaomi officially launched its first model, the SU7, on March 28, offering three trims -- standard, Pro, and Max -- with starting prices of RMB 215,900 ($29,830), RMB 245,900, and RMB 299,900, respectively.
The model's Porsche-like design, relatively affordable price, and Xiaomi's marketing have led to a high level of acceptance.
Xiaomi was offering a Founders Edition for the SU7, limited to 5,000 units, with deliveries starting on April 3. Deliveries of the SU7's customized vehicles began on April 18.
In April, Xiaomi EV delivered 7,058 units of the SU7, with a locked-in orders of 88,063 units for the model as of April 30, according to figures it announced on May 1.
Xiaomi was making every effort to expand the SU7's production capacity to accelerate deliveries to ensure that its target of 100,000 units delivered annually this year is met, it said on May 1.
Customers who currently order the Xiaomi SU7 will have to wait at least 30 weeks for deliveries, while the delivery lead time for the highest-priced Max variant is as long as 37 weeks, according to data monitored by CnEVPost.
On the first day of the Beijing auto show on April 25, Xiaomi founder, chairman and CEO Lei Jun said the company was aiming to see monthly deliveries of the SU7 exceed 10,000 units in June.
On April 2, local media outlet Yicai reported that Xiaomi EV had asked suppliers to increase production capacity to match the 10,000-unit monthly output, with higher priority given to the higher-trim variants.
The extraordinarily long wait may have dampened the interest of some potential customers, and for those, Lei had offered his advices.
For those who can't wait for the SU7, the Luxeed S7, Nio ET5, and Xpeng P7 series are also good options, Lei said in an April 22 Weibo post.
($1 = RMB 7.2378)
Nio offering incentives to lure Xiaomi SU7 order holders, report says
據當地媒體報道,小米電動汽車要求其上游供應商增加零部件供應,將訂單增加約80%。
(圖片來源:cnevPost)
據報道,小米(HKG:1810,OTCMKTS:XIACY)的電動汽車(EV)部門小米電動汽車在努力提高產能的同時,正在增加其供應鏈的訂單。
當地媒體Wallstreetcn今天援引不願透露姓名的供應鏈消息人士的話說,小米電動汽車要求其上游供應商增加零部件供應,將訂單增加約80%。
報告稱,對於一類零部件,小米電動汽車的訂單已從之前的每月約10,000輛增加到最近的18,000輛。
小米於3月28日正式推出了其首款機型SU7,提供三種內飾——標準版、Pro版和Max版,起價分別爲215,900元人民幣(合29,830美元)、245,900元人民幣和299,900元人民幣。
該車型的保時捷式設計、相對實惠的價格以及小米的營銷獲得了很高的接受度。
小米正在爲SU7提供創始人版,限量發行5,000臺,將於4月3日開始交付。SU7的定製車輛於4月18日開始交付。
根據小米電動汽車5月1日公佈的數據,小米電動汽車在4月交付了7,058輛SU7,截至4月30日,該車型的鎖定訂單爲88,063輛。
小米5月1日表示,正在盡一切努力擴大SU7的產能,以加快交付速度,以確保實現其今年每年交付10萬輛的目標。
根據CNEVPost監測的數據,目前訂購小米SU7的客戶必須等待至少30周才能交貨,而價格最高的Max變體的交付週期長達37周。
在4月25日北京車展的第一天,小米創始人、董事長兼首席執行官雷軍表示,該公司的目標是在6月份使SU7的月交付量超過1萬輛。
4月2日,當地媒體Yicai報道說,小米電動汽車已要求供應商提高產能以匹配10,000輛的月產量,並優先考慮內飾較高的車型。
漫長的等待可能抑制了一些潛在客戶的興趣,對於這些客戶,雷先生提出了建議。
雷在4月22日的微博帖子中表示,對於那些等不及SU7的人來說,Luxeed S7、蔚來ET5和小鵬P7系列也是不錯的選擇。
($1 = 人民幣 7.2378)
報告稱,蔚來提供激勵措施以吸引小米SU7訂單持有者