Planet Fitness Raises New Member Price After Tough, Controversy-Filled Q1
Planet Fitness Raises New Member Price After Tough, Controversy-Filled Q1
For the first time in over 25 years, Planet Fitness Inc. agreed to raise the price of its basic gym membership after reporting disappointing earnings.
Planet Fitness Inc.在公佈令人失望的收益後，25年來首次同意提高其基本健身房會員的價格。
What Happened: According to CNN, executives announced their plan to raise the price of their basic membership from $10 to $15 on Thursday. The price hike will take effect for new members in the summer.
發生了什麼：據美國有線電視新聞網報道，高管們在週四宣佈了將基本會員價格從10美元提高到15美元的計劃。價格上調將在夏季對新會員生效。
Planet Fitness priced its basic membership, a hallmark of its attempt to attract first-time gym users, at $10 a month for one location since 1998.
自1998年以來，Planet Fitness將其基本會員資格定爲每月10美元，這是其吸引首次使用健身房的用戶的標誌。
The announcement comes as companies in virtually every industry respond to inflation by hiking prices and putting further financial strain on consumers.
該公告發布之際，幾乎所有行業的公司都通過提高價格和給消費者帶來進一步的財務壓力來應對通貨膨脹。
"We've seen in every industry people move in price," interim CEO Craig Benson said on a Thursday first-quarter conference call. "So, it is not going to come as a shock to anybody that we are moving a price that's been in effect for a long, long time."
臨時首席執行官克雷格·本森在週四的第一季度電話會議上表示：“我們在每個行業都看到人們的價格變動。”“因此，我們調整已經生效了很長時間的價格，這不會讓任何人感到震驚。”
Why It Matters: The Hampton, New Hampshire-based gym franchise had a rough first quarter. Known for its "judgment-free" mantra, the business faced calls for boycotts after a controversy regarding the company's gender-inclusive policies.
爲何重要：這家總部位於新罕布什爾州漢普頓的健身房連鎖店在第一季度表現不佳。該公司以 “無判斷” 的口頭禪而聞名，在有關該公司的性別包容政策的爭議之後，該公司面臨抵制的呼籲。
According to Google Trends, there was a 2800% increase in inquiries such as "how to cancel Planet Fitness membership."
根據谷歌趨勢，諸如 “如何取消Planet Fitness會員資格” 之類的查詢增加了2800％。
The chain touts 2,455 U.S. locations. It reported earnings of 41 cents per share on May 9. It missed street estimates of 50 cents per share. Despite missing estimates, its share price rose amid new store openings and optimistic analyst ratings.
這家連鎖店在美國有2,455個分店。該公司在5月9日公佈的每股收益爲41美分。它未達到華爾街預期的每股50美分。儘管未達到預期，但由於新門店開業和分析師的樂觀評級，其股價上漲。
Price Action: Shares of Planet Fitness were priced at $64.96 per share, down 0.4%, at last check Friday.
價格走勢：截至週五的最後一次檢查，Planet Fitness的股價爲每股64.96美元，下跌0.4％。
Now Read: Planet Fitness Feels The Burn – Gym Chain Lowers Outlook Amid Tough Q1, Eyes Recovery
立即閱讀：Planet Fitness感受到了燒傷——在艱難的第一季度中，連鎖健身房下調了展望，眼睛復甦
Image: Shutterstock
圖片：Shutterstock
譯文內容由第三人軟體翻譯。