CAMERON MIILLE APPOINTED CHIEF REVENUE OFFICER OF PUBLICA BY IAS
CAMERON MIILLE APPOINTED CHIEF REVENUE OFFICER OF PUBLICA BY IAS
NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS. Miille will lead the global Publica by IAS revenue team and report to IAS's Chief Executive Officer, Lisa Utzschneider.
紐約，2024年5月9日 /PRNewswire/ — 全球領先的媒體監測和優化平台Integral Ad Science（納斯達克股票代碼：IAS）今天宣佈，國際會計準則任命卡梅隆· “卡姆” · 米耶爲Publica的首席收入官。米耶將領導國際會計準則收入團隊的全球Publica，並向國際會計準則首席執行官麗莎·烏茨施耐德彙報。
With over 12 years in sales leadership roles at Freewheel and OpenX, Miille will be charged with expanding and building relationships with CTV publishers, OEMs, streaming networks, and broadcasters. His focus will be on helping them optimize the monetization of their video programming on CTV while providing advertisers with greater transparency into brand safe and suitable CTV inventory.
在Freewheel和OpenX擔任銷售領導職務超過12年，Miille將負責擴大和建立與CTV發行商、原始設備製造商、流媒體網絡和廣播公司的關係。他的重點將是幫助他們優化CTV視頻節目的盈利能力，同時爲廣告商提供更高的品牌安全和合適的CTV庫存的透明度。
"With the IAB predicting CTV advertising to grow to nearly $23 billion this year, Cam joins Publica by IAS at a critical time as we continue to invest in high-growth opportunities including CTV," said Lisa Utzschneider, CEO of IAS. "Cam's deep knowledge of the CTV and publisher marketplaces, matched with his technical expertise and customer-first approach, makes him the right leader at this stage to drive our Publica business forward."
IAS首席執行官麗莎·烏茨施耐德表示：“IAB預測今年CTV廣告將增長到近230億美元，Cam在關鍵時刻通過IAS加入Publica，因爲我們將繼續投資包括CTV在內的高增長機會。”“Cam對CTV和出版商市場的深入了解，加上他的技術專長和客戶至上的方法，使他成爲現階段推動我們的Publica業務向前發展的合適領導者。”
Miille joins Publica by IAS from Freewheel, a global technology platform for the TV advertising industry, where he served as Head of Revenue and Growth, Americas. Throughout his tenure, he oversaw a billion dollars in revenue under management, while running sales, account management and strategy for sell-side partners, agencies, trading desks and demand side platform (DSP) partnerships. Prior to Freewheel, Miille led business development at OpenX, the world's leading independent supply-side platform for audience, data, and identity targeting.
Miille從電視廣告行業的全球技術平台Freewheel通過IAS加入Publica，他曾擔任該公司的美洲收入與增長主管。在任職期間，他管理着十億美元的收入，同時負責賣方合作伙伴、代理商、交易臺和需求方平台（DSP）合作伙伴的銷售、賬戶管理和戰略。在加入 Freewheel 之前，Miille 領導了 OpenX 的業務開發，OpenX 是全球領先的受衆、數據和身份定位獨立供應方平台。
"As a long-time fan and supporter of Publica by IAS, I'm excited to lead the global revenue organization and evangelize the platform's value proposition," said Miille. "I'm energized by the potential to further entrench Publica by IAS within the growing CTV landscape and look forward to working with our global teams to forge the future of digital media."
米耶說：“作爲IAS的Publica的長期粉絲和支持者，我很高興領導這個全球收入組織並宣傳該平台的價值主張。”“IAS有可能在不斷增長的CTV領域進一步鞏固Publica的地位，這讓我充滿活力，並期待與我們的全球團隊合作，開創數字媒體的未來。”
Publica, the leading connected TV ad server, was acquired by IAS in August 2021 and is the only ad server specifically built for CTV streaming content publishers. Named Best CTV Ad Server in the 2023 VideoWeek awards, Publica by IAS helps global publishers and TV manufacturers deliver a seamless ad experience to audiences via the introduction of Server-Side Ad Insertion, while also helping publishers maximize revenue by running a unified-auction between multiple SSPs and DSPs.
領先的聯網電視廣告服務器Publica於2021年8月被IAS收購，是唯一專門爲CTV流媒體內容發行商打造的廣告服務器。Publica by IAS 在 2023 年 VideoWeek 大獎中被評爲最佳 CTV 廣告服務器，它通過引入服務器端廣告插入，幫助全球出版商和電視製造商向受衆提供無縫的廣告體驗，同時還通過在多個 SSP 和 DSP 之間進行統一拍賣來幫助發行商實現收入最大化。
About Integral Ad Science
關於 Integral Ad
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Integral Ad Science (IAS) 是全球領先的媒體衡量和優化平台，可提供業界最具可操作性的數據，爲全球最大的廣告商、出版商和媒體平台帶來卓越的業績。IAS的軟件提供了全面而豐富的數據，可確保真實的人在安全和合適的環境中看到廣告，同時提高廣告商的廣告支出回報率和發佈商的收益。我們的使命是成爲數字媒體質量信任和透明度的全球基準。欲了解更多信息，請訪問 integralads.com。
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SOURCE Integral Ad Science, Inc.
來源 Integral AdScience, Inc.
譯文內容由第三人軟體翻譯。