01

The second volume of The Macallan Legends series released

On the occasion of its 200th anniversary this year, the Macallan Single Malt Scotch Whisky brand is presenting the second volume of the Macallan Legends Series. This is another masterpiece after the launch of the product line in 2021 and the release of the first product. The second volume was created to pay tribute to Alexander Reid (Alexander Reid), the founder of Macallan, and tells in detail the extraordinary life of this legendary man from his status as a teacher and McNone to becoming a master whiskey producer. Limited edition of 344 bottles worldwide.

This single malt whiskey was carefully created by Euan Kennedy (Euan Kennedy), a master producer of Macallan whiskey. Distilled in 1949, it was finally bottled in 2022. The wine ages quietly, and the rich fragrance of wild forest fruits mixed with sweet wood smoke, ancient oak, and nutmeg gives it a very rich sense of hierarchy. The smoky notes that accompany the long finish recreate the typical flavors of whiskey from the time Alexander Reed lived.

The whiskey is housed in a crystal bottle handmade by Lalique, France, and the bottle is cleverly hidden in a unique yearbook. This yearbook, which can be described as a piece of art, tells the legendary life of founder Alexander Reed, and is furnished with beautiful illustrations by famous English illustrator Andrew Davidson (Andrew Davidson). In addition, English ancient manual bookbinders Shepherds, Sangorski & Sutcliffe, and Zaehnsdorf handcrafted a beautiful “package” for the second volume of The Macallan Legends series, an 800-page yearbook containing wine bottles. Meanwhile, the manual printing factory Imprimerie du Marais in Paris, France, uses specially developed paper, ink, and printing processes to ensure the excellent printing quality of the entire yearbook.

To celebrate the release of volume two of the legendary series, Macallan carefully crafted an animated short film with diorama effects that vividly tells the legendary story of Alexander Reed. The short film uses a series of illustrations drawn by Andrew Davidson and features a modern folk song tailored for the short film by famous Scottish composer Craig Armstrong.

02

Shake Shack launches Michelin Star Chef series burgers and milkshakes

To celebrate its 5th anniversary in mainland China, Shake Shack, a popular burger brand from New York, brought its world-renowned chef collaboration event to Shanghai and Beijing for the first time, and teamed up with Ling Long Chef Jason Liu Hesen to launch the Michelin Star Chef series of burgers and milkshakes, which will be sold in limited quantities at Shake Shack Shanghai Xintiandi on May 18 and at Shake Shack Beijing's Sanlitun Taikoo Li store on May 25. The price is 158 yuan, while stocks last. Starting May 6, visit the official Shake Shack account to pre-order and get a limited edition Michelin Star Chef tote bag.

As Shake Shack's first Michelin Star Chef series in mainland China, Chef Jason is an outstanding representative of the new generation of Chinese chefs. The two restaurants in Beijing and Shanghai he is in charge of have both received a Michelin Guide 1-star award, and were also selected for the “50 Best Restaurants in Asia” list. Through this collaboration, Shake Shack hopes to combine the brand's iconic Western refined casual style with LING LONG's new Chinese style to explore new flavors that combine Chinese and Western styles. It also marks Shake Shack's active development of delicious new products to greet the local community.

LING LONG's secret oyster sauce is inspired by LING LONG's most iconic “oyster and beef”. With the flavor of Shake Shack's specialty grain-fed Angus beefcake, delicious Fujian oysters are selected to make oyster sauce. After being carefully boiled for over 14 hours, the umami is concentrated, and mayonnaise made with French onions and milk, smoked cheese, old radish spice, and XO sauce are added. Furthermore, the chef creatively added pickled radish slices, fried scallions, and Beijing water dishes that have been soaked in Roselle juice for more than 10 hours... Wrapped in Shake Shack's soft potato bread, multiple levels of flavor, color, and texture have given a new definition of a Chinese-style hamburger. The rich carbon-baked oolong milkshake uses Anxi Tieguanyin. After deep carbon roasting, it is blended with Shake Shack's milkshake base for a rich flavor.

03

Hilton Garden Inn reached 30 contracts in the first quarter

Hilton Garden Inn, a high-end select service brand under the Hilton Group, has repeatedly broken new records for business development in China. It reached 30 project contracts in the first three months of 2024. The brand will enter 12 new destinations, including Ordos, Taizhou, Zhanjiang, Chengde, etc., to further expand its layout. As of April 29, Hilton Garden Inn has operated more than 230 hotels in China and is planning to build more than 230 hotels.

Newly contracted hotels focus on capturing “business+leisure” needs and creating a clear and enthusiastic stay experience for guests. The Hilton Garden Inn Jingdezhen Taoyuan Valley, which is expected to open in the second half of 2024, is located in the Taoyuan Valley area of Jingdezhen City, Jiangxi Province, the “Porcelain Capital of the Millennium”, with a total of 173 guest rooms. The hotel design concept will fully absorb the elements of Jingdezhen's ceramic culture, draw on the embedded blue and white porcelain pattern and Jingdezhen camellia art decoration. The space layout is simple and stylish without losing cultural meaning.

The Hilton Garden Inn Xishuangbanna Gasa International Airport has 150 rooms and is expected to open at the end of 2025. The hotel is located in Jinghong City, Xishuangbanna Dai Autonomous Prefecture, about 2 km from Xishuangbanna Gasa International Airport and 1 km from Xishuangbanna Station. It only takes about 20 minutes to reach famous tourist attractions in Jinghong City. Convenient transportation can meet the travel needs of different guests.

Hilton Garden Inn Yangshuo Yulong River plans to have 160 rooms and is expected to open at the end of 2026. The hotel has an excellent location. It is located in a rich location. It is surrounded by a tributary water system of the Dragon River and close to mountains. In the future, it will enjoy a large waterfront landscape park in the new district, making it an ideal place to relax and unwind.

The 200-room Hilton Garden Inn Shanghai Changxing Island, which is expected to open at the end of 2024, is located in Fenghuang Town, the geographical center of Changxing Island, and will be adjacent to Asia's first Peppa Pig outdoor theme park. Backed by a 30-square-kilometer Changxing Country Park, the hotel can be directly reached via the island expressway to the first beach of the Yangtze River, Hengsha Fishing Port on Changxing Island, 10 km away.

Hilton Garden Inn Zhanjiang Seaside has 125 rooms and is scheduled to open in 2026. The hotel is located in a complex integrating first-line sea-view flat-floor mansions, high-end commerce, leisure and entertainment. At the same time, it has beautiful seaside and Guangzhou Bay Bridge views, and is expected to become another new landmark for Zhanjiang tourism.

04

Golden Goose opens its first coffee shop in Nanjing

On April 29th, Golden Goose boutique and China's first Younique Caffe landed at Nanjing IFC, a high-end shopping center. This year, the brand will introduce an innovative in-store Caffe concept in many cities around the world to further enhance the “Co-Creation Co-Creation Experience” service and provide customers with an immersive and personalized drink service.

The new space has a huge transparent glass window, seamlessly blending coffee culture with fashion boutiques, and is a new type of complex experience model. When entering the entrance, the first thing that catches your eye is a geometric pattern made of gold cups on the entire surface, and the interior decoration shows a natural yet carefully crafted style. Concrete floors, walls, and pewter tile ceilings contrast elegantly with warm wood finishes and iconic gold accents. The soft grey tones complement the warm tones, creating an intriguing atmosphere of the space. Retro-inspired photography and high-end professional coffee equipment pay homage to Italy's unique lifestyle.

Younique Caffe has an eye-catching horseshoe-shaped brushed metal bar in the center to guide customers to participate in an innovative, personalized coffee experience. When customers are in a hurry, Younique Caffe will provide a quick, convenient, and fun coffee experience. For customers with free time, Younique Caffe will present a special sensory experience. Customers can personally select a variety of ingredients to create exclusive desserts to meet their individual preferences.

Customers will experience Italian coffee culture with local characteristics and enjoy a rich selection of drinks, including star products, signature series, selected cold and hot drinks, hand-brewed coffee, and desserts. The star products feature a selection of traditional Italian coffee products and desserts, including Gold Award Tiramisu, Gold Award Avocado, and Triple Espresso. And each newly opened Younique Caffe will launch a signature series with unique local characteristics, highlighting the unique charm of the city in which it is located.