The Zhitong Finance App learned that Smore International (06969) is now down more than 4%. As of press release, it is down 3.62% to HK$6.93, with a turnover of HK$27.693 million.

According to the news, since December 2023, the FDA has issued sales prohibitions (MDos) for more than 20,000 flavors of e-cigarettes. As of April 15, 2024, the FDA has received more than 26 million product applications and completed the review of more than 99% of the applications, and has approved 23 tobacco-flavored electronic atomization products and devices. Furthermore, on March 18, 2024, the State Tobacco Monopoly Administration issued a notice to organize and carry out a special inspection to regulate the order of the e-cigarette market in 2024. The special inspection will last for 4 months and will crack down on the high-pressure situation of illegal and illegal e-cigarette production and operation, and continue to rectify acts disrupting the order of the e-cigarette market.

Tianfeng Securities previously pointed out that judging from regulatory trends, the bank believes that the probability of “flavored products” passing the review is low. In the later stages, the US market may be dominated by tobacco flavors, and VuseAlto tobacco-flavored products are expected to be listed later. With the general trend of “tobacco-like management” in the US e-cigarette market, the resources and technical reserves of big brands and companies can cope with rising entry thresholds and regulatory costs in the context of stricter regulations, and the competitiveness and market share of leading brands is expected to continue to increase.